Rascasse Audience Intelligence

Home decorating ideas Audience in United States

A data profile of the people who buy, follow and care about Home decorating ideas in United States — modelled from more than twelve digital signal sources. Home decorating ideas has an estimated audience of 23,561,352 people in United States.

#903among Topic in United States#98in Home & Garden

The average Home decorating ideas fan in United States is 36.5 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Modern architecture, Citibank, IKEA, with strongest over-indexing on Modern architecture (6× the country average).

Demographically, the Home decorating ideas audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Design Affinity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Home decorating ideas fan in United States is more female, around 36.5 years old, with strong Design Affinity tendencies and a notable affinity for Modern architecture.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Home decorating ideas profile in United States.

Audience size
23.6M
in United States
Gender
71.2%♀
28.8% male
Age
36.5
average years
Country rank
#1325
Topic in United States
Fig. 01

Search interest · 12-month trend

-90%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Home decorating ideas fans

71.2% are female, 28.8% are male, average age 36.5.

Fig. 02

Gender split

71.2%
Female
28.8%
Male
Demographic split for Home decorating ideas audience in United States
MetricValue
Female71.2%
Male28.8%
Average age36.5
Estimated audience size23,561,352
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Home decorating ideas audience in United States
Age bracketShare%
16-1925%
20-2922%
30-3920%
40-4918%
50+14%
Fig. 04

Worldwide distribution

35.1%

of the worldwide Home decorating ideas audience comes from United States.

Worldwide audience distribution share by country for Home decorating ideas
CountryShare
United States35.1%
United Kingdom9.6%
Germany6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Home decorating ideas audience in United States is strongest.

Fig. 05

Top regions by affinity

Home decorating ideas fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~300K1.31×
02Missouri~500K1.25×
03West Virginia~100K1.25×
04Texas~2.5M1.22×
05Connecticut~300K1.22×
06North Dakota~60K1.21×
07Louisiana~400K1.19×
08Oklahoma~300K1.18×
09Idaho~100K1.18×
10South Dakota~60K1.18×
11Kentucky~300K1.15×
12Alaska~60K1.14×
13New York~1.5M1.12×
14Illinois~900K1.12×
15Arizona~500K1.12×
16Iowa~200K1.10×
17South Carolina~400K1.06×
18Oregon~300K1.06×
19North Carolina~700K1.05×
20New Hampshire~100K1.05×
21Alabama~300K1.04×
22Rhode Island~80K1.04×
23Indiana~400K1.03×
24Ohio~700K1.02×
25Florida~1.5M1.00×
26Tennessee~500K1.00×
27Kansas~200K1.00×
28Arkansas~200K0.98×
29Michigan~600K0.96×
30Vermont~40K0.96×
31Georgia~700K0.94×
32Colorado~400K0.94×
33Wisconsin~300K0.93×
34Nebraska~100K0.93×
35New Jersey~500K0.92×
36Utah~200K0.92×
37Delaware~60K0.92×
38Pennsylvania~700K0.90×
39Virginia~500K0.88×
40Nevada~200K0.88×
41Maryland~400K0.87×
42New Mexico~100K0.87×
43Maine~70K0.85×
44Minnesota~300K0.83×
45Montana~50K0.83×
46California~2M0.82×
47Massachusetts~400K0.78×
48Washington~400K0.77×
49Washington, District of Columbia~50K0.68×
50Hawaii~60K0.64×
Fig. 06

Affinity by region

Affinity by region — Home decorating ideas, United States
0.64×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Home decorating ideas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Home decorating ideas audience
#·InterestCategoryAffinity×
01Leroy MerlinShopping23.06×
02Savings bankBusiness & Career15.55×
03Online learning communityBusiness & Career9.00×
04CitibankBusiness & Career6.29×
05Modern architectureArts & Culture6.00×
06Property finderHome & Garden3.91×
07Distance educationBusiness & Career3.70×
08IKEAHome & Garden3.07×
09Decorative artsArts & Culture2.90×
10Bass guitarMusic & Radio2.66×
11ApartmentBusiness & Career2.41×
12Trader Joe'sShopping2.24×
13Old NavyFashion & Accessoires2.10×
14Macy'sShopping2.07×
15Kohl'sShopping2.06×
16Whole Foods MarketShopping2.06×
17Planet FitnessSports2.02×
18CostcoShopping1.94×
19FurnitureHome & Garden1.68×
20Home improvementHome & Garden1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Home decorating ideas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Home decorating ideas audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM3.55×
IndulgenceJOY2.82×
Luxury OrientationPREMIUM2.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Home decorating ideas audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.81×
ExtroversionTHRILL0.84×
TraditionCONSERVATISM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Home decorating ideas have in United States?

Home decorating ideas has an estimated audience of 23,561,352 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Home decorating ideas fans?

71.2% of Home decorating ideas fans are female, 28.8% are male, with an average age of 36.5 years.

03

Which brands do Home decorating ideas fans like most?

Home decorating ideas fans show strongest brand affinity for Modern architecture (6×), Citibank (6.29×), and IKEA (3.07×) over the country average.

04

Where do Home decorating ideas fans live in United States?

Home decorating ideas fans in United States are most concentrated in Texas (reach ~2.5M), California (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Home decorating ideas fans also like?

Beyond Home decorating ideas itself, the audience over-indexes on Citibank (6.29×), IKEA (3.07×), Property finder (3.91×), and Savings bank (15.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Home decorating ideas audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Home decorating ideas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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