Home decorating ideas Audience in United States

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Home decorating ideas has an estimated audience of 23,561,352 people in United States. 71.2% are female, 28.8% are male, average age 36.5. Top regions: Texas, California, Florida. Top brand affinities: Natural rubber, JDSU, Staycation, Home equity, Bank account.

The average Home decorating ideas fan in United States is 36.5 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Natural rubber, JDSU, Staycation, with strongest over-indexing on Natural rubber (2.97× the country average). Demographically, the Home decorating ideas audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Home decorating ideas fans

Demographic split for Home decorating ideas audience in United States
MetricValue
Female71.2%
Male28.8%
Average age36.5
Estimated audience size23,561,352

Audience persona

The typical Home decorating ideas fan in United States is more female, around 36.5 years old, with strong Design Affinity tendencies and a notable affinity for Natural rubber.

Top regions in United States

Top regions ranked by reach for Home decorating ideas in United States
RegionReachAffinity
Texas2,597,1131.28×
California2,551,0450.98×
Florida1,827,5151.15×
New York1,562,7721.19×
Georgia892,5501.23×
North Carolina831,3401.17×
Illinois784,9041×
Pennsylvania782,5670.99×
Ohio738,5311.02×
New Jersey618,2291.03×
Michigan597,5230.97×
Virginia582,5091.01×
Arizona556,5421.16×
Tennessee536,2191.13×
Washington498,8621.06×
Indiana489,8421.14×
Maryland430,7141.06×
Massachusetts426,2700.92×
Louisiana418,9761.38×
Alabama405,1261.23×
Colorado386,6591.04×
Missouri385,6881.02×
South Carolina371,9511.05×
Kentucky370,5451.25×
Minnesota321,3850.95×
Oklahoma320,9421.23×
Wisconsin299,4530.84×
Mississippi280,6451.45×
Arkansas258,5981.33×
Oregon256,1850.95×
Nevada248,2901.09×
Utah195,4330.93×
Connecticut194,4620.82×
Kansas180,1580.97×
Iowa172,9220.89×
Idaho122,3991.04×
New Mexico121,9531.03×
West Virginia112,0711.02×
Nebraska102,5960.87×
Hawaii83,6530.83×
Delaware61,4250.94×
Maine58,2670.69×
Rhode Island54,8720.73×
New Hampshire54,1620.58×
South Dakota50,8910.93×
Montana46,8720.72×
North Dakota46,8480.97×
Washington, District of Columbia44,3510.63×
Alaska43,0150.85×
Wyoming26,1520.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Home decorating ideas audience
BrandAffinityCategory
Natural rubber2.97×Cars & Mobility
JDSU3.45×Business & Career
Staycation3.65×Home & Garden
Home equity2.18×Home & Garden
Bank account2.69×Business & Career
Product design2.06×Business & Career
9NEWS (KUSA)4.36×Movies & TV
edureka32.35×Business & Career
Nebraska Cornhuskers football2.5×Sports
Certified diabetes educator9.12×Business & Career
Mothercare2.15×Kids & Family
UK garage3.58×Music & Radio
Jesse Plemons2.25×Movies & TV
Iowa Lottery6.77×Games
Jaws2.95×Movies & TV
Employee retention7.93×Business & Career
Oliver Platt4.3×Movies & TV
Home staging2.66×Home & Garden
American College of Education10.65×Business & Career
Celtic punk4.82×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Home decorating ideas audience
TraitClusterScore
Design AffinityPREMIUM4.98
Luxury OrientationPREMIUM2.72
DIY MentalityTHRILL2.06
Quality AwarenessPREMIUM2
SustainabilityBALANCE1.96
IndulgenceJOY1.95

Worldwide distribution

Worldwide audience distribution share by country for Home decorating ideas
CountryShare
United States35.1%
United Kingdom9.6%
Germany6.1%

See Home decorating ideas audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Home decorating ideas have in United States?

Home decorating ideas has an estimated audience of 23,561,352 people in United States, concentrated in Texas and California.

What is the gender split and age of Home decorating ideas fans?

71.2% of Home decorating ideas fans are female, 28.8% are male, with an average age of 36.5 years.

Which brands do Home decorating ideas fans like most?

Home decorating ideas fans show strongest brand affinity for Natural rubber (2.97×), JDSU (3.45×), and Staycation (3.65×) over the country average.

Where do Home decorating ideas fans live in United States?

Home decorating ideas fans in United States are most concentrated in Texas (reach 2,597,113), California (reach 2,551,045), and Florida (reach 1,827,515). These three regions account for the largest share of the active audience.

What other brands do Home decorating ideas fans also like?

Beyond Home decorating ideas itself, the audience over-indexes on JDSU (3.45×), Staycation (3.65×), Home equity (2.18×), and Bank account (2.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Home decorating ideas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.