A data profile of the people who buy, follow and care about Distance education in United States — modelled from more than twelve digital signal sources. Distance education has an estimated audience of 18,225,866 people in United States.
The average Distance education fan in United States is 37.9 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Google Docs, Peter Thiel, Online learning community, with strongest over-indexing on Google Docs (3.31× the country average).
Demographically, the Distance education audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Need for Security, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Distance education fan in United States is more female, around 37.9 years old, with strong Need for Security tendencies and a notable affinity for Google Docs.
The key figures that characterise the Distance education profile in United States.
64.2% are female, 35.8% are male, average age 37.9.
| Metric | Value |
|---|---|
| Female | 64.2% |
| Male | 35.8% |
| Average age | 37.9 |
| Estimated audience size | 18,225,866 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 18% |
Where the Distance education audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alaska | ~50K | 1.40× | |
| 02 | North Dakota | ~50K | 1.36× | |
| 03 | South Dakota | ~50K | 1.21× | |
| 04 | Vermont | ~40K | 1.18× | |
| 05 | New Mexico | ~100K | 1.13× | |
| 06 | Maine | ~70K | 1.10× | |
| 07 | Montana | ~60K | 1.10× | |
| 08 | Rhode Island | ~60K | 1.09× | |
| 09 | West Virginia | ~90K | 1.08× | |
| 10 | Delaware | ~50K | 1.08× | |
| 11 | Hawaii | ~80K | 1.06× | |
| 12 | New Hampshire | ~80K | 1.06× | |
| 13 | Connecticut | ~200K | 1.05× | |
| 14 | Washington, District of Columbia | ~60K | 1.04× | |
| 15 | Idaho | ~90K | 1.03× | |
| 16 | Mississippi | ~200K | 1.02× | |
| 17 | Nebraska | ~90K | 1.02× | |
| 18 | Arkansas | ~100K | 1.00× | |
| 19 | Kansas | ~100K | 1.00× | |
| 20 | Nevada | ~200K | 0.98× | |
| 21 | Utah | ~200K | 0.96× | |
| 22 | Iowa | ~100K | 0.95× | |
| 23 | North Carolina | ~500K | 0.93× | |
| 24 | Louisiana | ~200K | 0.93× | |
| 25 | Kentucky | ~200K | 0.93× | |
| 26 | Oregon | ~200K | 0.93× | |
| 27 | Oklahoma | ~200K | 0.93× | |
| 28 | Indiana | ~300K | 0.91× | |
| 29 | Alabama | ~200K | 0.91× | |
| 30 | Maryland | ~300K | 0.90× | |
| 31 | South Carolina | ~200K | 0.89× | |
| 32 | Tennessee | ~300K | 0.88× | |
| 33 | California | ~1.5M | 0.87× | |
| 34 | Missouri | ~300K | 0.87× | |
| 35 | Wisconsin | ~200K | 0.87× | |
| 36 | Minnesota | ~200K | 0.87× | |
| 37 | New York | ~900K | 0.86× | |
| 38 | Arizona | ~300K | 0.85× | |
| 39 | Massachusetts | ~300K | 0.85× | |
| 40 | Colorado | ~200K | 0.85× | |
| 41 | Virginia | ~400K | 0.84× | |
| 42 | Pennsylvania | ~500K | 0.83× | |
| 43 | New Jersey | ~400K | 0.83× | |
| 44 | Washington | ~300K | 0.82× | |
| 45 | Michigan | ~400K | 0.81× | |
| 46 | Georgia | ~500K | 0.80× | |
| 47 | Ohio | ~400K | 0.80× | |
| 48 | Illinois | ~500K | 0.78× | |
| 49 | Texas | ~1M | 0.74× | |
| 50 | Florida | ~900K | 0.73× |
The strongest cross-interests of the Distance education audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Changing Habits | Health | 13.64× | ||
| 02 | Self-actualization | Health | 13.25× | ||
| 03 | Massive open online course | Business & Career | 12.59× | ||
| 04 | Online learning community | Business & Career | 11.89× | ||
| 05 | Stack Overflow | Technology & Electronics | 11.23× | ||
| 06 | EdX | Kids & Family | 10.10× | ||
| 07 | Creative entrepreneurship | Business & Career | 9.31× | ||
| 08 | Life Coaching | Business & Career | 9.00× | ||
| 09 | Peter Thiel | Business & Career | 8.69× | ||
| 10 | Online degree | Business & Career | 6.45× | ||
| 11 | Digital wallet | Internet & Social Media | 6.00× | ||
| 12 | Female entrepreneur | Business & Career | 5.55× | ||
| 13 | Venmo | Technology & Electronics | 5.55× | ||
| 14 | Khan Academy | Business & Career | 4.48× | ||
| 15 | Educational technology | Business & Career | 3.75× | ||
| 16 | Home decorating ideas | Home & Garden | 3.70× | ||
| 17 | Google Docs | Internet & Social Media | 3.31× | ||
| 18 | Google Drive | Technology & Electronics | 2.54× | ||
| 19 | College | Business & Career | 2.24× | ||
| 20 | Mitch McConnell | Politics & Society | 1.88× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.88× | |
| Career Orientation | POWER | 1.74× | |
| Risk Appetite | THRILL | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.07× | |
| Pet Ownership | JOY | 1.12× | |
| Tradition | CONSERVATISM | 1.17× |
Distance education has an estimated audience of 18,225,866 people in United States, concentrated in California and Texas.
64.2% of Distance education fans are female, 35.8% are male, with an average age of 37.9 years.
Distance education fans show strongest brand affinity for Google Docs (3.31×), Peter Thiel (8.69×), and Online learning community (11.89×) over the country average.
Distance education fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Distance education itself, the audience over-indexes on Peter Thiel (8.69×), Online learning community (11.89×), Self-actualization (13.25×), and Changing Habits (13.64×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Distance education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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