Distance education Audience in United States

Distance education logo

Distance education has an estimated audience of 18,225,866 people in United States. 64.2% are female, 35.8% are male, average age 37.9. Top regions: California, Texas, New York. Top brand affinities: Google Docs, Peter Thiel, Online learning community, Self-actualization, Changing Habits.

The average Distance education fan in United States is 37.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Google Docs, Peter Thiel, Online learning community, with strongest over-indexing on Google Docs (3.31× the country average). Demographically, the Distance education audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Distance education fans

Demographic split for Distance education audience in United States
MetricValue
Female64.2%
Male35.8%
Average age37.9
Estimated audience size18,225,866

Audience persona

The typical Distance education fan in United States is more female, around 37.9 years old, with strong Need for Security tendencies and a notable affinity for Google Docs.

Top regions in United States

Top regions ranked by reach for Distance education in United States
RegionReachAffinity
California1,702,8700.85×
Texas1,133,8320.72×
New York983,5120.97×
Florida813,5170.66×
North Carolina520,0620.95×
Pennsylvania471,8060.77×
Illinois380,1980.63×
Georgia355,5150.63×
New Jersey316,6810.68×
Ohio314,9710.56×
Virginia293,5270.66×
Maryland266,6570.85×
Indiana264,5330.79×
Connecticut243,8421.33×
Tennessee242,2070.66×
Arizona240,2800.65×
Massachusetts239,0210.67×
Michigan236,9050.5×
Kentucky186,4000.82×
Louisiana185,0210.79×
Oregon174,4500.84×
Washington173,4980.47×
Alabama172,2260.68×
South Carolina170,6590.62×
Mississippi158,5481.06×
Kansas151,1211.05×
Missouri146,3950.5×
Oklahoma137,7470.68×
Utah134,8730.83×
Arkansas132,0480.88×
Colorado131,2520.46×
New Mexico118,1861.29×
Wisconsin117,8220.43×
Nevada117,8040.67×
Iowa107,6000.72×
West Virginia98,1661.16×
Alaska97,9632.51×
Minnesota92,8840.36×
Rhode Island92,3051.59×
Idaho90,6520.99×
Hawaii86,5971.11×
Nebraska85,8050.94×
Montana85,3981.69×
South Dakota84,2912×
North Dakota82,0712.19×
New Hampshire80,8851.13×
Wyoming79,4112.94×
Maine78,0571.2×
Vermont76,8202.4×
Delaware75,7741.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Distance education audience
BrandAffinityCategory
Google Docs3.31×Internet & Social Media
Peter Thiel8.69×Business & Career
Online learning community11.89×Business & Career
Self-actualization13.25×Health
Changing Habits13.64×Health
Educational technology3.75×Business & Career
Creative entrepreneurship9.31×Business & Career
Stack Overflow11.23×Technology & Electronics
Female entrepreneur5.55×Business & Career
Google Drive2.54×Technology & Electronics
EdX10.1×Kids & Family
Massive open online course12.59×Business & Career
Home decorating ideas3.7×Home & Garden
Online degree6.45×Business & Career
Khan Academy4.48×Business & Career
Life Coaching9×Business & Career
Venmo5.55×Technology & Electronics
College2.24×Business & Career
Digital wallet6×Internet & Social Media
Student1.9×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Distance education audience
TraitClusterScore
Need for SecurityCONSERVATISM1.47
Career OrientationPOWER1.46
Social Media UsageJOY1.23
Price SensitivityPREMIUM1.21
Urban LifestyleOPEN1.17
MindfulnessBALANCE1.14

Worldwide distribution

Worldwide audience distribution share by country for Distance education
CountryShare
United States18.4%
Brazil11.0%
Germany4.7%

See Distance education audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Distance education have in United States?

Distance education has an estimated audience of 18,225,866 people in United States, concentrated in California and Texas.

What is the gender split and age of Distance education fans?

64.2% of Distance education fans are female, 35.8% are male, with an average age of 37.9 years.

Which brands do Distance education fans like most?

Distance education fans show strongest brand affinity for Google Docs (3.31×), Peter Thiel (8.69×), and Online learning community (11.89×) over the country average.

Where do Distance education fans live in United States?

Distance education fans in United States are most concentrated in California (reach 1,702,870), Texas (reach 1,133,832), and New York (reach 983,512). These three regions account for the largest share of the active audience.

What other brands do Distance education fans also like?

Beyond Distance education itself, the audience over-indexes on Peter Thiel (8.69×), Online learning community (11.89×), Self-actualization (13.25×), and Changing Habits (13.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Distance education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.