Rascasse Audience Intelligence

EdX Audience in United States

A data profile of the people who buy, follow and care about EdX in United States — modelled from more than twelve digital signal sources. EdX has an estimated audience of 3,548,435 people in United States.

#4631among Topic in United States#230in Kids & Family

The average EdX fan in United States is 28.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Skillshare, Khan Academy, Pleasure driving, with strongest over-indexing on Skillshare (50.08× the country average).

Demographically, the EdX audience skews more female with an average age of 28.2, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical EdX fan in United States is more female, around 28.2 years old, with strong Career Orientation tendencies and a notable affinity for Skillshare.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the EdX profile in United States.

Audience size
3.5M
in United States
Gender
66.6%♀
33.4% male
Age
28.2
average years
Country rank
#8914
Topic in United States
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of EdX fans

66.6% are female, 33.4% are male, average age 28.2.

Fig. 02

Gender split

66.6%
Female
33.4%
Male
Demographic split for EdX audience in United States
MetricValue
Female66.6%
Male33.4%
Average age28.2
Estimated audience size3,548,435
Fig. 03

Age distribution

Ø 28.2
average years
Age distribution of the EdX audience in United States
Age bracketShare%
16-1951%
20-2924%
30-3912%
40-498%
50+5%
Fig. 04

Worldwide distribution

26.8%

of the worldwide EdX audience comes from United States.

Worldwide audience distribution share by country for EdX
CountryShare
United States26.8%
India7.0%
Japan6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the EdX audience in United States is strongest.

Fig. 05

Top regions by affinity

EdX fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~200K2.24×
02Washington, District of Columbia~20K2.16×
03Maryland~90K1.41×
04Virginia~100K1.38×
05California~500K1.37×
06Washington~100K1.34×
07New Jersey~100K1.32×
08New York~300K1.30×
09Georgia~100K1.30×
10Connecticut~40K1.17×
11Texas~400K1.16×
12Rhode Island~10K1.15×
13Florida~300K1.14×
14New Hampshire~20K1.13×
15Alaska~8K1.06×
16Oregon~40K1.04×
17Utah~30K1.02×
18Illinois~100K1.01×
19North Carolina~100K1.01×
20Colorado~60K1.00×
21Vermont~6K1.00×
22Pennsylvania~100K0.99×
23Maine~10K0.97×
24Arizona~70K0.94×
25Delaware~9K0.93×
26Nevada~30K0.91×
27New Mexico~20K0.89×
28Hawaii~10K0.89×
29Missouri~50K0.87×
30Michigan~80K0.85×
31Idaho~20K0.85×
32Minnesota~40K0.84×
33Arkansas~20K0.84×
34Kansas~20K0.84×
35Indiana~50K0.83×
36South Carolina~40K0.83×
37Alabama~40K0.83×
38Ohio~90K0.82×
39Tennessee~60K0.82×
40Oklahoma~30K0.81×
41Louisiana~40K0.78×
42North Dakota~6K0.78×
43Montana~8K0.77×
44South Dakota~6K0.77×
45Wisconsin~40K0.76×
46Iowa~20K0.76×
47Nebraska~10K0.76×
48West Virginia~10K0.75×
49Kentucky~30K0.74×
50Mississippi~20K0.72×
Fig. 06

Affinity by region

Affinity by region — EdX, United States
0.72×1.00×2.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the EdX audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for EdX audience
#·InterestCategoryAffinity×
01Pleasure drivingSports170.05×
02MIT OpenCourseWareBrand55.84×
03SkillshareKids & Family50.08×
04CourseraBusiness & Career37.58×
05Code.orgBusiness & Career36.55×
06MoodleTechnology & Electronics33.85×
07CodecademyInternet & Social Media31.27×
08UdemyBusiness & Career27.63×
09Khan AcademyBusiness & Career22.20×
10Business analyticsTechnology & Electronics15.57×
11Girlfriend (magazine)Kids & Family14.28×
12Cascading Style SheetsInternet & Social Media13.77×
13Stack OverflowTechnology & Electronics13.65×
14OpenAITechnology & Electronics7.68×
15Groovy (programming language)Technology & Electronics7.49×
16GeminiTechnology & Electronics7.04×
17Indeed.comBusiness & Career5.05×
18Chat GPTTechnology & Electronics4.83×
19Google NewsNews4.23×
20Google DocsInternet & Social Media2.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the EdX audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by EdX audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.69×
Need for SecurityCONSERVATISM2.22×
Early Adopter MentalityPOWER1.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by EdX audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.88×
DIY MentalityTHRILL0.99×
ExtroversionTHRILL1.07×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does EdX have in United States?

EdX has an estimated audience of 3,548,435 people in United States, concentrated in California and Texas.

02

What is the gender split and age of EdX fans?

66.6% of EdX fans are female, 33.4% are male, with an average age of 28.2 years.

03

Which brands do EdX fans like most?

EdX fans show strongest brand affinity for Skillshare (50.08×), Khan Academy (22.2×), and Pleasure driving (170.05×) over the country average.

04

Where do EdX fans live in United States?

EdX fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do EdX fans also like?

Beyond EdX itself, the audience over-indexes on Khan Academy (22.2×), Pleasure driving (170.05×), Coursera (37.58×), and Udemy (27.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See EdX audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for EdX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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