EdX Audience in United States

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EdX has an estimated audience of 3,548,435 people in United States. 66.6% are female, 33.4% are male, average age 28.2. Top regions: California, Texas, Florida. Top brand affinities: Skillshare, Khan Academy, Coursera, Pleasure driving, Udemy.

The average EdX fan in United States is 28.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Skillshare, Khan Academy, Coursera, with strongest over-indexing on Skillshare (50.08× the country average). Demographically, the EdX audience skews more female with an average age of 28.2, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of EdX fans

Demographic split for EdX audience in United States
MetricValue
Female66.6%
Male33.4%
Average age28.2
Estimated audience size3,548,435

Audience persona

The typical EdX fan in United States is more female, around 28.2 years old, with strong Need for Security tendencies and a notable affinity for Skillshare.

Top regions in United States

Top regions ranked by reach for EdX in United States
RegionReachAffinity
California569,3571.46×
Texas370,4151.21×
Florida279,4141.16×
New York270,6861.37×
Massachusetts168,2042.41×
Georgia150,5441.38×
Virginia125,6041.45×
New Jersey124,6711.38×
Illinois124,4381.05×
Pennsylvania118,8440.99×
North Carolina111,8551.05×
Washington101,9491.43×
Ohio90,5380.83×
Maryland86,7671.42×
Michigan81,1160.87×
Arizona70,9450.98×
Colorado58,3821.04×
Tennessee56,6840.8×
Indiana51,7730.8×
Missouri49,1520.86×
Minnesota43,4620.85×
Oregon42,7331.05×
South Carolina42,4050.79×
Connecticut42,2531.19×
Alabama39,3900.79×
Wisconsin39,2900.74×
Utah34,0971.07×
Louisiana32,3560.71×
Nevada32,0220.93×
Kentucky30,5920.69×
Oklahoma30,5520.78×
Washington, District of Columbia24,5212.3×
Arkansas23,8140.81×
Kansas22,5650.81×
Iowa20,6960.71×
Mississippi18,0560.62×
New Hampshire15,7321.13×
New Mexico14,7340.83×
Idaho13,5950.76×
Hawaii13,4340.88×
Rhode Island12,9581.15×
Nebraska12,4720.7×
Maine11,4870.9×
West Virginia10,3060.62×
Delaware8,7850.9×
Alaska7,2080.95×
Montana6,6040.67×
Vermont5,6160.9×
South Dakota4,8200.59×
North Dakota4,2310.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for EdX audience
BrandAffinityCategory
Skillshare50.08×Kids & Family
Khan Academy22.2×Business & Career
Coursera37.58×Business & Career
Pleasure driving170.05×Sports
Udemy27.63×Business & Career
Codecademy31.27×Internet & Social Media
Code.org36.55×Business & Career
Indeed.com5.05×Business & Career
Gemini7.04×Technology & Electronics
Girlfriend (magazine)14.28×Kids & Family
Moodle33.85×Technology & Electronics
OpenAI7.68×Technology & Electronics
MIT OpenCourseWare55.84×
Cascading Style Sheets13.77×Internet & Social Media
Business analytics15.57×Technology & Electronics
Chat GPT4.83×Technology & Electronics
Stack Overflow13.65×Technology & Electronics
Google News4.23×News
Google Docs2.86×Internet & Social Media
Ruby (programming language)12×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by EdX audience
TraitClusterScore
Need for SecurityCONSERVATISM4.96
Early Adopter MentalityPOWER2.62
Career OrientationPOWER2.21
Convenience OrientationPREMIUM2.02
Urban LifestyleOPEN1.57
Luxury OrientationPREMIUM1.43

Worldwide distribution

Worldwide audience distribution share by country for EdX
CountryShare
United States26.9%
India7.0%
Japan6.6%

See EdX audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does EdX have in United States?

EdX has an estimated audience of 3,548,435 people in United States, concentrated in California and Texas.

What is the gender split and age of EdX fans?

66.6% of EdX fans are female, 33.4% are male, with an average age of 28.2 years.

Which brands do EdX fans like most?

EdX fans show strongest brand affinity for Skillshare (50.08×), Khan Academy (22.2×), and Coursera (37.58×) over the country average.

Where do EdX fans live in United States?

EdX fans in United States are most concentrated in California (reach 569,357), Texas (reach 370,415), and Florida (reach 279,414). These three regions account for the largest share of the active audience.

What other brands do EdX fans also like?

Beyond EdX itself, the audience over-indexes on Khan Academy (22.2×), Coursera (37.58×), Pleasure driving (170.05×), and Udemy (27.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for EdX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.