Business analytics Audience in United States

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Business analytics has an estimated audience of 2,541,208 people in United States. 43.0% are female, 57.0% are male, average age 34.4. Top regions: California, Texas, New York. Top brand affinities: Arts and music, Sports, Music, Movies, Food and drink.

The average Business analytics fan in United States is 34.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Arts and music, Sports, Music, with strongest over-indexing on Arts and music (2.57× the country average). Demographically, the Business analytics audience skews more male with an average age of 34.4, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic · Subtype: Field of study

Demographics of Business analytics fans

Demographic split for Business analytics audience in United States
MetricValue
Female43.0%
Male57.0%
Average age34.4
Estimated audience size2,541,208

Audience persona

The typical Business analytics fan in United States is more male, around 34.4 years old, with strong Need for Security tendencies and a notable affinity for Arts and music.

Top regions in United States

Top regions ranked by reach for Business analytics in United States
RegionReachAffinity
California348,6381.25×
Texas261,7441.2×
New York230,7421.62×
Florida192,7401.12×
North Carolina110,5271.45×
Illinois105,9561.25×
Pennsylvania98,4871.15×
New Jersey96,3291.49×
Ohio96,1871.23×
Virginia91,6821.48×
Georgia91,1331.16×
Massachusetts86,2061.72×
Maryland57,8011.32×
Indiana56,9061.23×
Michigan56,5200.85×
Arizona53,4201.03×
Tennessee49,8920.98×
Washington47,3680.93×
Colorado43,6321.09×
Connecticut38,1031.49×
Iowa36,2121.73×
Missouri36,0040.88×
Alabama35,5631×
Minnesota35,5340.98×
Louisiana33,2631.02×
South Carolina31,6290.83×
Wisconsin29,6050.77×
Oregon24,6720.85×
Oklahoma22,8450.81×
Kansas22,8211.14×
Kentucky22,6650.71×
Utah20,6450.91×
Arkansas18,6120.89×
Nevada14,9660.61×
Nebraska13,6701.07×
Mississippi12,3990.59×
Delaware10,5631.51×
Washington, District of Columbia10,5321.38×
Idaho8,4750.66×
New Hampshire8,1430.81×
New Mexico7,7910.61×
Hawaii7,7840.71×
Rhode Island6,8800.85×
Maine5,1920.57×
West Virginia5,1180.43×
South Dakota5,0010.85×
Montana3,5310.5×
North Dakota3,3940.65×
Alaska2,8180.52×
Vermont2,7620.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Business analytics audience
BrandAffinityCategory
Arts and music2.57×Arts & Culture
Sports2.49×Sports
Music2.36×Business & Career
Movies2.46×Movies & TV
Food and drink2.33×Food & Beverages
Google Docs4.02×Internet & Social Media
Consumer electronics2.4×Technology & Electronics
Entertainment2.45×Movies & TV
Outdoor recreation2.49×Sports
Reading2.31×Literature
Food2.29×Food & Beverages
Data management14.63×Technology & Electronics
Games2.26×Games
Live events2.24×Music & Radio
Pets2.26×Pets & Animals
Business intelligence15.16×Business & Career
Popular music2.98×Music & Radio
Adventure3.01×Travel & Leisure
Technology2.69×Technology & Electronics
Business analysis19.88×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Business analytics audience
TraitClusterScore
Need for SecurityCONSERVATISM3.35
Career OrientationPOWER2.31
Early Adopter MentalityPOWER1.89
Design AffinityPREMIUM1.82
Luxury OrientationPREMIUM1.69
Quality AwarenessPREMIUM1.66

Worldwide distribution

Worldwide audience distribution share by country for Business analytics
CountryShare
India18.0%
United States18.0%
United Kingdom4.3%

See Business analytics audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Business analytics have in United States?

Business analytics has an estimated audience of 2,541,208 people in United States, concentrated in California and Texas.

What is the gender split and age of Business analytics fans?

43.0% of Business analytics fans are female, 57.0% are male, with an average age of 34.4 years.

Which brands do Business analytics fans like most?

Business analytics fans show strongest brand affinity for Arts and music (2.57×), Sports (2.49×), and Music (2.36×) over the country average.

Where do Business analytics fans live in United States?

Business analytics fans in United States are most concentrated in California (reach 348,638), Texas (reach 261,744), and New York (reach 230,742). These three regions account for the largest share of the active audience.

What other brands do Business analytics fans also like?

Beyond Business analytics itself, the audience over-indexes on Sports (2.49×), Music (2.36×), Movies (2.46×), and Food and drink (2.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Business analytics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.