Rascasse Audience Intelligence

Business analytics Audience in United States

A data profile of the people who buy, follow and care about Business analytics in United States — modelled from more than twelve digital signal sources. Business analytics has an estimated audience of 2,541,208 people in United States.

#260among Field of study in United States#5585among Topic in United States#441in Technology & Electronics

The average Business analytics fan in United States is 34.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Arts and music, Sports, Music, with strongest over-indexing on Arts and music (2.57× the country average).

Demographically, the Business analytics audience skews more male with an average age of 34.4, and over-indexes on personality traits such as Career Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Business analytics fan in United States is more male, around 34.4 years old, with strong Career Orientation tendencies and a notable affinity for Arts and music.

Category: Technology & Electronics · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Business analytics profile in United States.

Audience size
2.5M
in United States
Gender
43.0%♀
57.0% male
Age
34.4
average years
Country rank
#11780
Topic in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Business analytics fans

43.0% are female, 57.0% are male, average age 34.4.

Fig. 02

Gender split

43.0%
Female
57.0%
Male
Demographic split for Business analytics audience in United States
MetricValue
Female43.0%
Male57.0%
Average age34.4
Estimated audience size2,541,208
Fig. 03

Age distribution

Ø 34.4
average years
Age distribution of the Business analytics audience in United States
Age bracketShare%
16-1930%
20-2924%
30-3920%
40-4916%
50+11%
Fig. 04

Worldwide distribution

18.0%

of the worldwide Business analytics audience comes from United States.

Worldwide audience distribution share by country for Business analytics
CountryShare
India18.0%
United States18.0%
United Kingdom4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Business analytics audience in United States is strongest.

Fig. 05

Top regions by affinity

Business analytics fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~40K1.76×
02Massachusetts~80K1.58×
03New Jersey~90K1.47×
04New York~200K1.45×
05Virginia~90K1.39×
06Connecticut~40K1.39×
07North Carolina~100K1.37×
08Delaware~9K1.29×
09Maryland~60K1.27×
10Indiana~60K1.26×
11Washington, District of Columbia~10K1.26×
12California~300K1.24×
13Ohio~90K1.21×
14Illinois~100K1.20×
15Texas~300K1.19×
16Pennsylvania~100K1.16×
17Florida~200K1.10×
18Nebraska~10K1.09×
19Georgia~80K1.06×
20Kansas~20K1.03×
21Rhode Island~8K1.02×
22Alabama~40K1.01×
23Arizona~50K1.00×
24Tennessee~50K1.00×
25Minnesota~40K1.00×
26Louisiana~30K0.99×
27Colorado~40K0.98×
28South Dakota~6K0.95×
29Arkansas~20K0.93×
30New Hampshire~9K0.93×
31North Dakota~5K0.93×
32Vermont~4K0.92×
33Alaska~5K0.91×
34Utah~20K0.89×
35Maine~8K0.89×
36Washington~40K0.87×
37South Carolina~30K0.87×
38Wisconsin~30K0.87×
39Oregon~30K0.87×
40Missouri~40K0.86×
41Hawaii~9K0.86×
42Montana~6K0.86×
43Oklahoma~20K0.85×
44Idaho~10K0.85×
45Michigan~50K0.83×
46Mississippi~20K0.83×
47Kentucky~30K0.82×
48New Mexico~10K0.82×
49West Virginia~10K0.82×
50Nevada~20K0.74×
Fig. 06

Affinity by region

Affinity by region — Business analytics, United States
0.74×1.00×1.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Business analytics audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Business analytics audience
#·InterestCategoryAffinity×
01Business intelligenceBusiness & Career15.16×
02Data managementTechnology & Electronics14.63×
03Google DocsInternet & Social Media4.02×
04Ultimate Fighting ChampionshipSports3.70×
05AdventureTravel & Leisure3.01×
06Popular musicMusic & Radio2.98×
07TechnologyTechnology & Electronics2.69×
08Arts and musicArts & Culture2.57×
09SportsSports2.49×
10Outdoor recreationSports2.49×
11MoviesMovies & TV2.46×
12EntertainmentMovies & TV2.45×
13Consumer electronicsTechnology & Electronics2.40×
14MusicBusiness & Career2.36×
15Food and drinkFood & Beverages2.33×
16ReadingLiterature2.31×
17FoodFood & Beverages2.29×
18GamesGames2.26×
19PetsPets & Animals2.26×
20Live eventsMusic & Radio2.24×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Business analytics audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Business analytics audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.19×
IndividualismJOY1.82×
Need for SecurityCONSERVATISM1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Business analytics audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.65×
Quality AwarenessPREMIUM0.75×
Social Media UsageJOY0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Business analytics have in United States?

Business analytics has an estimated audience of 2,541,208 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Business analytics fans?

43.0% of Business analytics fans are female, 57.0% are male, with an average age of 34.4 years.

03

Which brands do Business analytics fans like most?

Business analytics fans show strongest brand affinity for Arts and music (2.57×), Sports (2.49×), and Music (2.36×) over the country average.

04

Where do Business analytics fans live in United States?

Business analytics fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Business analytics fans also like?

Beyond Business analytics itself, the audience over-indexes on Sports (2.49×), Music (2.36×), Movies (2.46×), and Food and drink (2.33×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See Business analytics audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Business analytics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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