Adventure Audience in United States

Adventure logo

Adventure has an estimated audience of 72,661,767 people in United States. 48.3% are female, 51.7% are male, average age 40.1. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Capital One, Indeed.com, CarGurus, Enterprise Rent-A-Car.

The average Adventure fan in United States is 40.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (16.11× the country average). Demographically, the Adventure audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as LGBTQ+ Identity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Adventure fans

Demographic split for Adventure audience in United States
MetricValue
Female48.3%
Male51.7%
Average age40.1
Estimated audience size72,661,767

Audience persona

The typical Adventure fan in United States is balanced, around 40.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Adventure in United States
RegionReachAffinity
California9,396,5261.18×
Texas6,124,7350.98×
Florida5,504,7151.12×
New York4,096,2521.01×
Georgia2,425,7481.08×
Illinois2,274,1500.94×
Pennsylvania2,266,4470.93×
North Carolina2,141,6010.98×
Ohio2,034,6460.91×
Michigan1,980,7191.04×
Arizona1,811,0721.22×
Virginia1,718,9340.97×
New Jersey1,698,5900.92×
Washington1,628,1171.12×
Mississippi1,381,5802.31×
Tennessee1,331,2140.91×
Colorado1,288,0591.12×
Maryland1,256,6931.01×
Massachusetts1,212,7290.85×
South Carolina1,188,7031.09×
Indiana1,179,5480.89×
Wisconsin1,113,9031.02×
Missouri1,090,5270.93×
Minnesota1,081,2461.04×
Alabama1,045,2621.03×
Oregon944,0381.13×
Louisiana936,9071×
Kentucky811,5070.89×
Oklahoma737,9420.91×
Utah690,6531.06×
Nevada636,2620.91×
Iowa619,8651.04×
Connecticut616,7160.85×
Kansas598,1031.04×
Arkansas539,8580.9×
Idaho391,6901.07×
Hawaii377,7541.21×
Nebraska335,4070.92×
New Mexico332,5020.91×
West Virginia278,3020.82×
New Hampshire247,5570.86×
Maine240,3840.92×
Alaska197,6051.27×
Washington, District of Columbia196,9280.9×
Montana194,2120.96×
Rhode Island185,0210.8×
Delaware148,3160.74×
South Dakota143,3400.85×
North Dakota119,1130.8×
Vermont102,6360.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Adventure audience
BrandAffinityCategory
Google Maps16.11×Internet & Social Media
Capital One15.67×Business & Career
Indeed.com13.97×Business & Career
CarGurus16.98×Cars & Mobility
Enterprise Rent-A-Car16.41×Cars & Mobility
Aaron Rodgers16.19×Sports
Circle K16.62×Shopping
AccuWeather14.08×Home & Garden
Google News12.83×News
Beetlejuice10.53×Movies & TV
Autism Awareness19.03×Health
Khan Academy16.6×Business & Career
DeviantArt13.92×Internet & Social Media
Bruce Willis14.13×Movies & TV
ICloud17.88×Technology & Electronics
Diabetes mellitus awareness12.48×Health
Apple Store14.25×Shopping
Diane Keaton10.81×Movies & TV
Google Earth16.86×Internet & Social Media
Zac Efron15.78×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Adventure audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.47
TravellingTHRILL1.34
Early Adopter MentalityPOWER1.25
Pet OwnershipJOY1.24
Family OrientationCONSERVATISM1.22
Luxury OrientationPREMIUM1.2

Worldwide distribution

Worldwide audience distribution share by country for Adventure
CountryShare
United States28.0%
Japan7.6%
United Kingdom6.3%

See Adventure audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Adventure have in United States?

Adventure has an estimated audience of 72,661,767 people in United States, concentrated in California and Texas.

What is the gender split and age of Adventure fans?

48.3% of Adventure fans are female, 51.7% are male, with an average age of 40.1 years.

Which brands do Adventure fans like most?

Adventure fans show strongest brand affinity for Google Maps (16.11×), Capital One (15.67×), and Indeed.com (13.97×) over the country average.

Where do Adventure fans live in United States?

Adventure fans in United States are most concentrated in California (reach 9,396,526), Texas (reach 6,124,735), and Florida (reach 5,504,715). These three regions account for the largest share of the active audience.

What other brands do Adventure fans also like?

Beyond Adventure itself, the audience over-indexes on Capital One (15.67×), Indeed.com (13.97×), CarGurus (16.98×), and Enterprise Rent-A-Car (16.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Adventure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.