Rascasse Audience Intelligence

Adventure Audience in United States

A data profile of the people who buy, follow and care about Adventure in United States — modelled from more than twelve digital signal sources. Adventure has an estimated audience of 72,661,767 people in United States.

#142among Topic in United States#9in Travel & Leisure

The average Adventure fan in United States is 40.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Planet Fitness, Diaper bag, FedEx, with strongest over-indexing on Planet Fitness (2.76× the country average).

Demographically, the Adventure audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Adventure fan in United States is balanced, around 40.1 years old, with strong Family Orientation tendencies and a notable affinity for Planet Fitness.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Adventure profile in United States.

Audience size
72.7M
in United States
Gender
48.3%♀
51.7% male
Age
40.1
average years
Country rank
#177
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Adventure fans

48.3% are female, 51.7% are male, average age 40.1.

Fig. 02

Gender split

48.3%
Female
51.7%
Male
Demographic split for Adventure audience in United States
MetricValue
Female48.3%
Male51.7%
Average age40.1
Estimated audience size72,661,767
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Adventure audience in United States
Age bracketShare%
16-1919%
20-2919%
30-3919%
40-4920%
50+23%
Fig. 04

Worldwide distribution

28.0%

of the worldwide Adventure audience comes from United States.

Worldwide audience distribution share by country for Adventure
CountryShare
United States28.0%
Japan7.6%
United Kingdom6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Adventure audience in United States is strongest.

Fig. 05

Top regions by affinity

Adventure fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~1.5M2.26×
02Alaska~200K1.36×
03Hawaii~400K1.23×
04Arizona~2M1.19×
05Idaho~400K1.12×
06California~9M1.11×
07Oregon~900K1.11×
08Colorado~1M1.08×
09Washington~1.5M1.07×
10South Carolina~1M1.07×
11Florida~5M1.06×
12Utah~700K1.05×
13Georgia~2.5M1.04×
14Wisconsin~1M1.04×
15Iowa~600K1.04×
16Kansas~600K1.04×
17Alabama~1M1.03×
18Montana~200K1.03×
19Minnesota~1M1.02×
20Michigan~2M1.01×
21Louisiana~900K1.00×
22Maryland~1M0.98×
23New Mexico~400K0.97×
24Nebraska~400K0.97×
25South Dakota~200K0.97×
26Texas~6M0.95×
27Maine~200K0.95×
28New York~4M0.94×
29North Carolina~2M0.94×
30Virginia~1.5M0.94×
31Arkansas~600K0.94×
32Missouri~1M0.92×
33Oklahoma~700K0.92×
34Pennsylvania~2M0.91×
35Illinois~2M0.91×
36Nevada~600K0.91×
37New Jersey~1.5M0.90×
38Tennessee~1.5M0.90×
39Kentucky~800K0.90×
40North Dakota~100K0.90×
41Ohio~2M0.89×
42Indiana~1M0.89×
43West Virginia~300K0.89×
44New Hampshire~300K0.89×
45Washington, District of Columbia~200K0.89×
46Vermont~100K0.88×
47Rhode Island~200K0.84×
48Massachusetts~1M0.83×
49Connecticut~600K0.83×
50Delaware~200K0.80×
Fig. 06

Affinity by region

Affinity by region — Adventure, United States
0.80×1.00×2.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Adventure audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Adventure audience
#·InterestCategoryAffinity×
01ClarinetMusic & Radio3.46×
02Diaper bagKids & Family3.24×
03Multi-toolHome & Garden3.06×
04Fly fishingSports2.98×
05Planet FitnessSports2.76×
06Golf ChannelSports2.56×
07LumberHome & Garden2.56×
08FedExBusiness & Career2.45×
09Renewable energyBusiness & Career2.45×
10Masters TournamentSports2.45×
11Sustainable energyHome & Garden2.45×
12CarpentryHome & Garden2.25×
13Bass guitarMusic & Radio2.21×
14MetaphysicsBusiness & Career2.11×
15SubwayFood & Beverages1.91×
16Electric guitarMusic & Radio1.83×
17Mortgage loansBusiness & Career1.81×
18Pizza HutFood & Beverages1.80×
19TMZInternet & Social Media1.65×
20McDonald'sFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Adventure audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Adventure audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.45×
Convenience OrientationPREMIUM1.45×
PatriotismCONSERVATISM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Adventure audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.90×
DIY MentalityTHRILL0.91×
MindfulnessBALANCE0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Adventure have in United States?

Adventure has an estimated audience of 72,661,767 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Adventure fans?

48.3% of Adventure fans are female, 51.7% are male, with an average age of 40.1 years.

03

Which brands do Adventure fans like most?

Adventure fans show strongest brand affinity for Planet Fitness (2.76×), Diaper bag (3.24×), and FedEx (2.45×) over the country average.

04

Where do Adventure fans live in United States?

Adventure fans in United States are most concentrated in California (reach ~9M), Texas (reach ~6M), and Florida (reach ~5M). These three regions account for the largest share of the active audience.

05

What other brands do Adventure fans also like?

Beyond Adventure itself, the audience over-indexes on Diaper bag (3.24×), FedEx (2.45×), Subway (1.91×), and Pizza Hut (1.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Adventure audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Adventure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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