Adventure Audience in United States

Adventure logo

Adventure has an estimated audience of 72,661,767 people in United States. 48.3% are female, 51.7% are male, average age 40.1. Top regions: California, Texas, Florida. Top brand affinities: Vocal harmony, Goop, Governor of Michigan, Grinch, Wok.

The average Adventure fan in United States is 40.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Vocal harmony, Goop, Governor of Michigan, with strongest over-indexing on Vocal harmony (13.76× the country average). Demographically, the Adventure audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as LGBTQ+ Identity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Adventure fans

Demographic split for Adventure audience in United States
MetricValue
Female48.3%
Male51.7%
Average age40.1
Estimated audience size72,661,767

Audience persona

The typical Adventure fan in United States is balanced, around 40.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Vocal harmony.

Top regions in United States

Top regions ranked by reach for Adventure in United States
RegionReachAffinity
California9,396,5261.18×
Texas6,124,7350.98×
Florida5,504,7151.12×
New York4,096,2521.01×
Georgia2,425,7481.08×
Illinois2,274,1500.94×
Pennsylvania2,266,4470.93×
North Carolina2,141,6010.98×
Ohio2,034,6460.91×
Michigan1,980,7191.04×
Arizona1,811,0721.22×
Virginia1,718,9340.97×
New Jersey1,698,5900.92×
Washington1,628,1171.12×
Mississippi1,381,5802.31×
Tennessee1,331,2140.91×
Colorado1,288,0591.12×
Maryland1,256,6931.01×
Massachusetts1,212,7290.85×
South Carolina1,188,7031.09×
Indiana1,179,5480.89×
Wisconsin1,113,9031.02×
Missouri1,090,5270.93×
Minnesota1,081,2461.04×
Alabama1,045,2621.03×
Oregon944,0381.13×
Louisiana936,9071×
Kentucky811,5070.89×
Oklahoma737,9420.91×
Utah690,6531.06×
Nevada636,2620.91×
Iowa619,8651.04×
Connecticut616,7160.85×
Kansas598,1031.04×
Arkansas539,8580.9×
Idaho391,6901.07×
Hawaii377,7541.21×
Nebraska335,4070.92×
New Mexico332,5020.91×
West Virginia278,3020.82×
New Hampshire247,5570.86×
Maine240,3840.92×
Alaska197,6051.27×
Washington, District of Columbia196,9280.9×
Montana194,2120.96×
Rhode Island185,0210.8×
Delaware148,3160.74×
South Dakota143,3400.85×
North Dakota119,1130.8×
Vermont102,6360.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Adventure audience
BrandAffinityCategory
Vocal harmony13.76×Music & Radio
Goop14.42×Internet & Social Media
Governor of Michigan17.95×Politics & Society
Grinch9.58×Movies & TV
Wok11.82×Food & Beverages
Hibachi14.04×Food & Beverages
Hipster16.31×Politics & Society
Historic site6.74×Arts & Culture
Google Home10.01×Technology & Electronics
Fairy godmother11.52×Literature
Cherish (group)16.78×Music & Radio
Mathcore12.1×Music & Radio
Grace Slick12.55×Music & Radio
TV Fanatic14.21×Movies & TV
headspace12.3×Health
El Paso County, Colorado16.1×Travel & Leisure
Guitarist (magazine)14.01×Music & Radio
No Escape (1994 film)13.59×Movies & TV
La Jolla10.68×Travel & Leisure
Kikar HaShabbat16.72×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Adventure audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.47
TravellingTHRILL1.34
Early Adopter MentalityPOWER1.25
Pet OwnershipJOY1.24
Family OrientationCONSERVATISM1.22
Luxury OrientationPREMIUM1.2

Worldwide distribution

Worldwide audience distribution share by country for Adventure
CountryShare
United States28.0%
Japan7.6%
United Kingdom6.3%

See Adventure audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Adventure have in United States?

Adventure has an estimated audience of 72,661,767 people in United States, concentrated in California and Texas.

What is the gender split and age of Adventure fans?

48.3% of Adventure fans are female, 51.7% are male, with an average age of 40.1 years.

Which brands do Adventure fans like most?

Adventure fans show strongest brand affinity for Vocal harmony (13.76×), Goop (14.42×), and Governor of Michigan (17.95×) over the country average.

Where do Adventure fans live in United States?

Adventure fans in United States are most concentrated in California (reach 9,396,526), Texas (reach 6,124,735), and Florida (reach 5,504,715). These three regions account for the largest share of the active audience.

What other brands do Adventure fans also like?

Beyond Adventure itself, the audience over-indexes on Goop (14.42×), Governor of Michigan (17.95×), Grinch (9.58×), and Wok (11.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Adventure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.