Adventure Audience in Canada
Adventure has an estimated audience of 8,610,060 people in Canada. 47.6% are female, 52.4% are male, average age 40.3. Top regions: Ontario, British Columbia, Alberta. Top brand affinities: Ice Hockey World Championships, Subway, Bad Bunny, Internet celebrity, Virtual reality.
The average Adventure fan in Canada is 40.3 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Alberta. Top brand affinities include Ice Hockey World Championships, Subway, Bad Bunny, with strongest over-indexing on Ice Hockey World Championships (1.6× the country average). Demographically, the Adventure audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Extroversion, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Adventure fans
| Metric | Value |
|---|---|
| Female | 47.6% |
| Male | 52.4% |
| Average age | 40.3 |
| Estimated audience size | 8,610,060 |
Audience persona
The typical Adventure fan in Canada is balanced, around 40.3 years old, with strong Extroversion tendencies and a notable affinity for Ice Hockey World Championships.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 4,820,889 | 1.34× |
| British Columbia | 1,892,817 | 1.47× |
| Alberta | 1,310,024 | 1.23× |
| Quebec | 1,097,011 | 0.53× |
| Manitoba | 350,136 | 1.09× |
| Saskatchewan | 299,039 | 1.1× |
| Nova Scotia | 267,347 | 1.04× |
| New Brunswick | 182,439 | 0.92× |
| Newfoundland and Labrador | 102,846 | 0.78× |
| Prince Edward Island | 33,615 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ice Hockey World Championships | 1.6× | Sports |
| Subway | 1.76× | Food & Beverages |
| Bad Bunny | 2.24× | Music & Radio |
| Internet celebrity | 2.19× | Internet & Social Media |
| Virtual reality | 2.19× | Technology & Electronics |
| Katy Perry | 1.61× | Music & Radio |
| Board games | 1.71× | Games |
| GameStop | 2.19× | Games |
| Puzzle video games | 1.57× | Games |
| Tabloid (newspaper format) | 1.81× | Literature |
| Anne Hathaway | 2.19× | Movies & TV |
| Emmy Award | 2.19× | Movies & TV |
| Tom Cruise | 1.88× | Movies & TV |
| Millie Bobby Brown | 1.54× | Movies & TV |
| Henry Cavill | 2.19× | Movies & TV |
| World of Warcraft | 1.74× | Games |
| Paris Saint-Germain | 2.17× | Sports |
| Emma Watson | 2.19× | Movies & TV |
| Non-alcoholic beverage | 1.83× | Food & Beverages |
| Apple Music | 1.57× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.29 |
| Individualism | JOY | 1.28 |
| Indulgence | JOY | 1.23 |
| Early Adopter Mentality | POWER | 1.23 |
| Price Sensitivity | PREMIUM | 1.22 |
| Career Orientation | POWER | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.0% |
| Japan | 7.6% |
| United Kingdom | 6.3% |
See Adventure audiences in other countries
More Travel & Leisure audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Adventure have in Canada?
Adventure has an estimated audience of 8,610,060 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Adventure fans?
47.6% of Adventure fans are female, 52.4% are male, with an average age of 40.3 years.
Which brands do Adventure fans like most?
Adventure fans show strongest brand affinity for Ice Hockey World Championships (1.6×), Subway (1.76×), and Bad Bunny (2.24×) over the country average.
Where do Adventure fans live in Canada?
Adventure fans in Canada are most concentrated in Ontario (reach 4,820,889), British Columbia (reach 1,892,817), and Alberta (reach 1,310,024). These three regions account for the largest share of the active audience.
What other brands do Adventure fans also like?
Beyond Adventure itself, the audience over-indexes on Subway (1.76×), Bad Bunny (2.24×), Internet celebrity (2.19×), and Virtual reality (2.19×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Adventure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.