A data profile of the people who buy, follow and care about Adventure in Canada — modelled from more than twelve digital signal sources. Adventure has an estimated audience of 8,610,060 people in Canada.
The average Adventure fan in Canada is 40.3 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Alberta.
Top brand affinities include Ice Hockey World Championships, Subway, Bad Bunny, with strongest over-indexing on Ice Hockey World Championships (1.6× the country average).
Demographically, the Adventure audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Extroversion, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Adventure fan in Canada is balanced, around 40.3 years old, with strong Extroversion tendencies and a notable affinity for Ice Hockey World Championships.
The key figures that characterise the Adventure profile in Canada.
47.6% are female, 52.4% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 47.6% |
| Male | 52.4% |
| Average age | 40.3 |
| Estimated audience size | 8,610,060 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 23% |
of the worldwide Adventure audience comes from Canada.
| Country | Share |
|---|---|
| United States | 28.0% |
| Japan | 7.6% |
| United Kingdom | 6.3% |
Where the Adventure audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | British Columbia | ~2M | 1.47× | |
| 02 | Ontario | ~5M | 1.34× | |
| 03 | Alberta | ~1.5M | 1.23× | |
| 04 | Saskatchewan | ~300K | 1.10× | |
| 05 | Manitoba | ~400K | 1.09× | |
| 06 | Nova Scotia | ~300K | 1.04× | |
| 07 | New Brunswick | ~200K | 0.92× | |
| 08 | Prince Edward Island | ~30K | 0.79× | |
| 09 | Newfoundland and Labrador | ~100K | 0.78× | |
| 10 | Quebec | ~1M | 0.53× |
The strongest cross-interests of the Adventure audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bad Bunny | Music & Radio | 2.24× | ||
| 02 | Internet celebrity | Internet & Social Media | 2.19× | ||
| 03 | Virtual reality | Technology & Electronics | 2.19× | ||
| 04 | Anne Hathaway | Movies & TV | 2.19× | ||
| 05 | Emmy Award | Movies & TV | 2.19× | ||
| 06 | GameStop | Games | 2.19× | ||
| 07 | Henry Cavill | Movies & TV | 2.19× | ||
| 08 | Tour de France | Sports | 2.19× | ||
| 09 | Paris Saint-Germain | Sports | 2.17× | ||
| 10 | Tom Cruise | Movies & TV | 1.88× | ||
| 11 | Non-alcoholic beverage | Food & Beverages | 1.83× | ||
| 12 | Tabloid (newspaper format) | Literature | 1.81× | ||
| 13 | Subway | Food & Beverages | 1.76× | ||
| 14 | World of Warcraft | Games | 1.74× | ||
| 15 | Vegas Golden Knights | Sports | 1.72× | ||
| 16 | Board games | Games | 1.71× | ||
| 17 | Katy Perry | Music & Radio | 1.61× | ||
| 18 | Ice Hockey World Championships | Sports | 1.60× | ||
| 19 | Puzzle video games | Games | 1.57× | ||
| 20 | Millie Bobby Brown | Movies & TV | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.29× | |
| Individualism | JOY | 1.28× | |
| Indulgence | JOY | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.82× | |
| Mindfulness | BALANCE | 0.84× | |
| Community Orientation | OPEN | 0.86× |
Adventure has an estimated audience of 8,610,060 people in Canada, concentrated in Ontario and British Columbia.
47.6% of Adventure fans are female, 52.4% are male, with an average age of 40.3 years.
Adventure fans show strongest brand affinity for Ice Hockey World Championships (1.6×), Subway (1.76×), and Bad Bunny (2.24×) over the country average.
Adventure fans in Canada are most concentrated in Ontario (reach ~5M), British Columbia (reach ~2M), and Alberta (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Adventure itself, the audience over-indexes on Subway (1.76×), Bad Bunny (2.24×), Internet celebrity (2.19×), and Virtual reality (2.19×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Adventure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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