Adventure Audience in United Kingdom
Adventure has an estimated audience of 16,316,448 people in United Kingdom. 53.1% are female, 46.9% are male, average age 43.9. Top regions: England, South East, South West. Top brand affinities: Weddings, DeviantArt, Hobby, Distilled beverage, TripAdvisor.
The average Adventure fan in United Kingdom is 43.9 years old, balanced, and lives primarily in England. The audience is concentrated in England, South East, South West. Top brand affinities include Weddings, DeviantArt, Hobby, with strongest over-indexing on Weddings (1.86× the country average). Demographically, the Adventure audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Individualism, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Adventure fans
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 43.9 |
| Estimated audience size | 16,316,448 |
Audience persona
The typical Adventure fan in United Kingdom is balanced, around 43.9 years old, with strong Individualism tendencies and a notable affinity for Weddings.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 12,237,336 | 2.13× |
| South East | 2,191,965 | 1× |
| South West | 1,847,468 | 1.38× |
| Yorkshire and the Humber | 1,724,269 | 1.32× |
| East of England | 1,156,717 | 0.78× |
| East Midlands | 907,080 | 0.79× |
| West Midlands | 895,078 | 1.28× |
| North West | 820,805 | 0.47× |
| Scotland | 811,307 | 0.55× |
| Wales | 668,217 | 0.72× |
| North East | 629,118 | 0.99× |
| Northern Ireland | 303,536 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Weddings | 1.86× | Kids & Family |
| DeviantArt | 4.08× | Internet & Social Media |
| Hobby | 1.78× | Home & Garden |
| Distilled beverage | 1.73× | Food & Beverages |
| TripAdvisor | 1.96× | Travel & Leisure |
| 1.72× | Internet & Social Media | |
| Expensive Taste | 2.3× | Business & Career |
| TUI | 1.66× | Travel & Leisure |
| Luxury yacht | 2.73× | Travel & Leisure |
| Betfair | 1.97× | Games |
| Home business | 3.19× | Business & Career |
| Refrigerator | 1.84× | Home & Garden |
| William Hill (bookmaker) | 1.54× | Games |
| Purchase discount | 2.95× | Shopping |
| Motorhome | 2.5× | Cars & Mobility |
| Mango | 3.09× | Shopping |
| Mobile home | 1.92× | Cars & Mobility |
| Drinking establishment | 2.6× | Food & Beverages |
| Local news | 1.5× | News |
| Movie theater | 1.85× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.37 |
| Convenience Orientation | PREMIUM | 1.36 |
| Travelling | THRILL | 1.28 |
| Luxury Orientation | PREMIUM | 1.2 |
| Sustainability | BALANCE | 1.19 |
| Indulgence | JOY | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.0% |
| Japan | 7.6% |
| United Kingdom | 6.3% |
See Adventure audiences in other countries
More Travel & Leisure audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Adventure have in United Kingdom?
Adventure has an estimated audience of 16,316,448 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Adventure fans?
53.1% of Adventure fans are female, 46.9% are male, with an average age of 43.9 years.
Which brands do Adventure fans like most?
Adventure fans show strongest brand affinity for Weddings (1.86×), DeviantArt (4.08×), and Hobby (1.78×) over the country average.
Where do Adventure fans live in United Kingdom?
Adventure fans in United Kingdom are most concentrated in England (reach 12,237,336), South East (reach 2,191,965), and South West (reach 1,847,468). These three regions account for the largest share of the active audience.
What other brands do Adventure fans also like?
Beyond Adventure itself, the audience over-indexes on DeviantArt (4.08×), Hobby (1.78×), Distilled beverage (1.73×), and TripAdvisor (1.96×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Adventure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.