A data profile of the people who buy, follow and care about Adventure in United Kingdom — modelled from more than twelve digital signal sources. Adventure has an estimated audience of 16,316,448 people in United Kingdom.
The average Adventure fan in United Kingdom is 43.9 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, South West.
Top brand affinities include Hobby, Wikipedia, Breaking news, with strongest over-indexing on Hobby (1.88× the country average).
Demographically, the Adventure audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Adventure fan in United Kingdom is balanced, around 43.9 years old, with strong Patriotism tendencies and a notable affinity for Hobby.
The key figures that characterise the Adventure profile in United Kingdom.
53.1% are female, 46.9% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 43.9 |
| Estimated audience size | 16,316,448 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Adventure audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 28.0% |
| Japan | 7.6% |
| United Kingdom | 6.3% |
Where the Adventure audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~12M | 2.12× | |
| 02 | South West | ~2M | 1.35× | |
| 03 | Yorkshire and the Humber | ~1.5M | 1.30× | |
| 04 | West Midlands | ~900K | 1.27× | |
| 05 | South East | ~2M | 1.00× | |
| 06 | North East | ~600K | 0.99× | |
| 07 | East Midlands | ~900K | 0.82× | |
| 08 | East of England | ~1M | 0.80× | |
| 09 | Wales | ~700K | 0.74× | |
| 10 | Northern Ireland | ~300K | 0.66× | |
| 11 | Scotland | ~800K | 0.58× | |
| 12 | North West | ~1M | 0.55× |
The strongest cross-interests of the Adventure audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Motorhome | Cars & Mobility | 2.44× | ||
| 02 | Adoption | Kids & Family | 2.38× | ||
| 03 | Wikipedia | Internet & Social Media | 2.32× | ||
| 04 | Esso | Cars & Mobility | 2.09× | ||
| 05 | Hot tub | Home & Garden | 2.05× | ||
| 06 | Satire | Literature | 2.01× | ||
| 07 | Risk management | Business & Career | 2.00× | ||
| 08 | Refrigerator | Home & Garden | 1.99× | ||
| 09 | Mobile home | Cars & Mobility | 1.99× | ||
| 10 | Breaking news | Movies & TV | 1.94× | ||
| 11 | Mother's Day | Kids & Family | 1.93× | ||
| 12 | Hobby | Home & Garden | 1.88× | ||
| 13 | Online newspaper | News | 1.80× | ||
| 14 | Betfair | Games | 1.77× | ||
| 15 | Distilled beverage | Food & Beverages | 1.74× | ||
| 16 | William Hill (bookmaker) | Games | 1.70× | ||
| 17 | Internet & Social Media | 1.68× | |||
| 18 | Philanthropy | Arts & Culture | 1.63× | ||
| 19 | Volunteering | Politics & Society | 1.57× | ||
| 20 | Aldi | Shopping | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.35× | |
| Convenience Orientation | PREMIUM | 1.35× | |
| Individualism | JOY | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.82× | |
| Price Sensitivity | PREMIUM | 0.89× | |
| Design Affinity | PREMIUM | 0.90× |
Adventure has an estimated audience of 16,316,448 people in United Kingdom, concentrated in England and South East.
53.1% of Adventure fans are female, 46.9% are male, with an average age of 43.9 years.
Adventure fans show strongest brand affinity for Hobby (1.88×), Wikipedia (2.32×), and Breaking news (1.94×) over the country average.
Adventure fans in United Kingdom are most concentrated in England (reach ~12M), South East (reach ~2M), and South West (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Adventure itself, the audience over-indexes on Wikipedia (2.32×), Breaking news (1.94×), Distilled beverage (1.74×), and Aldi (1.54×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Adventure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.