Adventure Audience in Mexico
Adventure has an estimated audience of 4,660,408 people in Mexico. 44.7% are female, 55.3% are male, average age 34.2. Top regions: State of Mexico, Distrito Federal, Jalisco. Top brand affinities: Mobile payment, Catholic Church, Puma, Banana, Travel agency.
The average Adventure fan in Mexico is 34.2 years old, more male, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Top brand affinities include Mobile payment, Catholic Church, Puma, with strongest over-indexing on Mobile payment (5.93× the country average). Demographically, the Adventure audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Adventure fans
| Metric | Value |
|---|---|
| Female | 44.7% |
| Male | 55.3% |
| Average age | 34.2 |
| Estimated audience size | 4,660,408 |
Audience persona
The typical Adventure fan in Mexico is more male, around 34.2 years old, with strong Design Affinity tendencies and a notable affinity for Mobile payment.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 800,247 | 1.25× |
| Distrito Federal | 676,244 | 1.1× |
| Jalisco | 474,439 | 1.38× |
| Veracruz (state) | 313,681 | 1.14× |
| Puebla | 253,736 | 1.03× |
| Guanajuato | 250,652 | 1.14× |
| Nuevo Leon | 244,369 | 0.87× |
| Baja California | 200,765 | 1.04× |
| Quintana Roo | 186,855 | 2.04× |
| Michoacan de Ocampo | 149,424 | 0.93× |
| Chihuahua | 143,536 | 0.89× |
| Chiapas | 135,635 | 0.97× |
| Coahuila de Zaragoza | 132,936 | 0.95× |
| Yucatan | 113,418 | 1.17× |
| Hidalgo | 100,393 | 0.89× |
| Tamaulipas | 99,660 | 0.64× |
| Guerrero | 99,426 | 0.84× |
| Morelos | 80,006 | 0.99× |
| Nayarit | 59,133 | 1.31× |
| Baja California Sur | 58,165 | 1.56× |
| Zacatecas | 51,169 | 0.87× |
| Durango | 46,736 | 0.72× |
| Aguascalientes | 45,936 | 0.78× |
| Tlaxcala | 36,050 | 0.67× |
| Colima | 28,212 | 0.94× |
| Campeche | 25,290 | 0.71× |
| Sinaloa | 20,505 | 0.17× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mobile payment | 5.93× | Business & Career |
| Catholic Church | 2.88× | Politics & Society |
| Puma | 2.76× | Fashion & Accessoires |
| Banana | 3.14× | Food & Beverages |
| Travel agency | 3.3× | Travel & Leisure |
| MSN | 2.72× | News |
| Anti-aging cream | 3.68× | Beauty & Wellness |
| Game consoles | 2.29× | Technology & Electronics |
| Sarcasm | 2.83× | Politics & Society |
| Broadcasting of sports events | 4.18× | Movies & TV |
| El País | 2.92× | News |
| Local news | 4.84× | News |
| Stone Island | 20× | Fashion & Accessoires |
| Fast food | 1.55× | Food & Beverages |
| Art jewelry | 2.96× | Fashion & Accessoires |
| Single malt whisky | 7.12× | Food & Beverages |
| Skin care | 2.07× | Beauty & Wellness |
| Pedro Pascal | 2.24× | Movies & TV |
| Bruce Willis | 2.77× | Movies & TV |
| Dentistry | 2.5× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.73 |
| Luxury Orientation | PREMIUM | 2.36 |
| Quality Awareness | PREMIUM | 2.1 |
| Family Orientation | CONSERVATISM | 2 |
| Price Sensitivity | PREMIUM | 1.85 |
| Career Orientation | POWER | 1.76 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.0% |
| Japan | 7.6% |
| United Kingdom | 6.3% |
See Adventure audiences in other countries
More Travel & Leisure audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
Frequently asked questions
How many fans does Adventure have in Mexico?
Adventure has an estimated audience of 4,660,408 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of Adventure fans?
44.7% of Adventure fans are female, 55.3% are male, with an average age of 34.2 years.
Which brands do Adventure fans like most?
Adventure fans show strongest brand affinity for Mobile payment (5.93×), Catholic Church (2.88×), and Puma (2.76×) over the country average.
Where do Adventure fans live in Mexico?
Adventure fans in Mexico are most concentrated in State of Mexico (reach 800,247), Distrito Federal (reach 676,244), and Jalisco (reach 474,439). These three regions account for the largest share of the active audience.
What other brands do Adventure fans also like?
Beyond Adventure itself, the audience over-indexes on Catholic Church (2.88×), Puma (2.76×), Banana (3.14×), and Travel agency (3.3×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Adventure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.