A data profile of the people who buy, follow and care about Adventure in Mexico — modelled from more than twelve digital signal sources. Adventure has an estimated audience of 4,660,408 people in Mexico.
The average Adventure fan in Mexico is 34.2 years old, more male, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (227.12× the country average).
Demographically, the Adventure audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Spirituality, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Adventure fan in Mexico is more male, around 34.2 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Adventure profile in Mexico.
44.7% are female, 55.3% are male, average age 34.2.
| Metric | Value |
|---|---|
| Female | 44.7% |
| Male | 55.3% |
| Average age | 34.2 |
| Estimated audience size | 4,660,408 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 24% | |
| 30-39 | 20% | |
| 40-49 | 16% | |
| 50+ | 10% |
of the worldwide Adventure audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 28.0% |
| Japan | 7.6% |
| United Kingdom | 6.3% |
Where the Adventure audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Quintana Roo | ~200K | 1.89× | |
| 02 | Baja California Sur | ~50K | 1.44× | |
| 03 | Jalisco | ~500K | 1.36× | |
| 04 | State of Mexico | ~800K | 1.24× | |
| 05 | Nayarit | ~60K | 1.24× | |
| 06 | Yucatan | ~100K | 1.15× | |
| 07 | Veracruz (state) | ~300K | 1.13× | |
| 08 | Guanajuato | ~200K | 1.13× | |
| 09 | Distrito Federal | ~700K | 1.10× | |
| 10 | Baja California | ~200K | 1.03× | |
| 11 | Puebla | ~300K | 1.02× | |
| 12 | Morelos | ~80K | 0.99× | |
| 13 | Chiapas | ~100K | 0.98× | |
| 14 | Coahuila de Zaragoza | ~100K | 0.96× | |
| 15 | Colima | ~30K | 0.96× | |
| 16 | Michoacan de Ocampo | ~200K | 0.94× | |
| 17 | Hidalgo | ~100K | 0.91× | |
| 18 | Zacatecas | ~50K | 0.91× | |
| 19 | Chihuahua | ~100K | 0.90× | |
| 20 | Nuevo Leon | ~200K | 0.88× | |
| 21 | Guerrero | ~100K | 0.88× | |
| 22 | Aguascalientes | ~50K | 0.84× | |
| 23 | Campeche | ~30K | 0.83× | |
| 24 | Durango | ~50K | 0.81× | |
| 25 | Tlaxcala | ~40K | 0.79× | |
| 26 | Tamaulipas | ~100K | 0.73× | |
| 27 | Sinaloa | ~70K | 0.53× |
The strongest cross-interests of the Adventure audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Costa Rica | Travel & Leisure | 447.32× | ||
| 02 | Daily Horoscope | Internet & Social Media | 426.47× | ||
| 03 | Shopping and fashion | Shopping | 227.12× | ||
| 04 | Game consoles | Technology & Electronics | 168.69× | ||
| 05 | Catholic Church | Politics & Society | 119.07× | ||
| 06 | Valentine's Day | Kids & Family | 101.56× | ||
| 07 | Exfoliation (cosmetology) | Beauty & Wellness | 98.43× | ||
| 08 | Broadcasting of sports events | Movies & TV | 93.72× | ||
| 09 | Travel agency | Travel & Leisure | 87.10× | ||
| 10 | Immigration | Politics & Society | 81.59× | ||
| 11 | Sarcasm | Politics & Society | 77.18× | ||
| 12 | Mobile game | Games | 72.74× | ||
| 13 | Banana | Food & Beverages | 65.05× | ||
| 14 | El País | News | 61.74× | ||
| 15 | Orange (fruit) | Food & Beverages | 56.23× | ||
| 16 | Dentistry | Business & Career | 49.61× | ||
| 17 | Pilsner | Food & Beverages | 46.31× | ||
| 18 | Machu Picchu | Travel & Leisure | 39.69× | ||
| 19 | Sexology | Kids & Family | 34.18× | ||
| 20 | Freeware | Technology & Electronics | 29.77× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 24.50× | |
| Travelling | THRILL | 22.71× | |
| Urban Lifestyle | OPEN | 4.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.69× | |
| Tradition | CONSERVATISM | 0.81× | |
| Extroversion | THRILL | 0.85× |
Adventure has an estimated audience of 4,660,408 people in Mexico, concentrated in State of Mexico and Distrito Federal.
44.7% of Adventure fans are female, 55.3% are male, with an average age of 34.2 years.
Adventure fans show strongest brand affinity for Shopping and fashion (227.12×), Costa Rica (447.32×), and Game consoles (168.69×) over the country average.
Adventure fans in Mexico are most concentrated in State of Mexico (reach ~800K), Distrito Federal (reach ~700K), and Jalisco (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Adventure itself, the audience over-indexes on Costa Rica (447.32×), Game consoles (168.69×), Catholic Church (119.07×), and Travel agency (87.1×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Adventure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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