Adventure Audience in Mexico
Adventure has an estimated audience of 4,660,408 people in Mexico. 44.7% are female, 55.3% are male, average age 34.2. Top regions: State of Mexico, Distrito Federal, Jalisco. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Travel agency.
The average Adventure fan in Mexico is 34.2 years old, more male, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (227.12× the country average). Demographically, the Adventure audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Spirituality, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Adventure fans
| Metric | Value |
|---|---|
| Female | 44.7% |
| Male | 55.3% |
| Average age | 34.2 |
| Estimated audience size | 4,660,408 |
Audience persona
The typical Adventure fan in Mexico is more male, around 34.2 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Adventure fans by region: top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | ~800K | 1.24× |
| Distrito Federal | ~700K | 1.1× |
| Jalisco | ~500K | 1.36× |
| Veracruz (state) | ~300K | 1.13× |
| Puebla | ~300K | 1.02× |
| Guanajuato | ~200K | 1.13× |
| Nuevo Leon | ~200K | 0.88× |
| Baja California | ~200K | 1.03× |
| Quintana Roo | ~200K | 1.89× |
| Michoacan de Ocampo | ~200K | 0.94× |
| Chihuahua | ~100K | 0.9× |
| Chiapas | ~100K | 0.98× |
| Coahuila de Zaragoza | ~100K | 0.96× |
| Tamaulipas | ~100K | 0.73× |
| Yucatan | ~100K | 1.15× |
| Guerrero | ~100K | 0.88× |
| Hidalgo | ~100K | 0.91× |
| Morelos | ~80K | 0.99× |
| Sinaloa | ~70K | 0.53× |
| Nayarit | ~60K | 1.24× |
| Zacatecas | ~50K | 0.91× |
| Baja California Sur | ~50K | 1.44× |
| Durango | ~50K | 0.81× |
| Aguascalientes | ~50K | 0.84× |
| Tlaxcala | ~40K | 0.79× |
| Campeche | ~30K | 0.83× |
| Colima | ~30K | 0.96× |
Top brand affinities of Adventure fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 227.12× | Shopping |
| Costa Rica | 447.32× | Travel & Leisure |
| Game consoles | 168.69× | Technology & Electronics |
| Catholic Church | 119.07× | Politics & Society |
| Travel agency | 87.1× | Travel & Leisure |
| Mobile game | 72.74× | Games |
| Sarcasm | 77.18× | Politics & Society |
| Banana | 65.05× | Food & Beverages |
| Broadcasting of sports events | 93.72× | Movies & TV |
| El País | 61.74× | News |
| Valentine's Day | 101.56× | Kids & Family |
| Dentistry | 49.61× | Business & Career |
| Exfoliation (cosmetology) | 98.43× | Beauty & Wellness |
| Immigration | 81.59× | Politics & Society |
| Orange (fruit) | 56.23× | Food & Beverages |
| Freeware | 29.77× | Technology & Electronics |
| Sexology | 34.18× | Kids & Family |
| Daily Horoscope | 426.47× | Internet & Social Media |
| Machu Picchu | 39.69× | Travel & Leisure |
| Pilsner | 46.31× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 24.5 |
| Travelling | THRILL | 22.71 |
| Urban Lifestyle | OPEN | 4.86 |
| Risk Appetite | THRILL | 2.64 |
| Design Affinity | PREMIUM | 2.64 |
| Career Orientation | POWER | 2.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.0% |
| Japan | 7.6% |
| United Kingdom | 6.3% |
See Adventure audiences in other countries
More Travel & Leisure audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
Frequently asked questions
How many fans does Adventure have in Mexico?
Adventure has an estimated audience of 4,660,408 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of Adventure fans?
44.7% of Adventure fans are female, 55.3% are male, with an average age of 34.2 years.
Which brands do Adventure fans like most?
Adventure fans show strongest brand affinity for Shopping and fashion (227.12×), Costa Rica (447.32×), and Game consoles (168.69×) over the country average.
Where do Adventure fans live in Mexico?
Adventure fans in Mexico are most concentrated in State of Mexico (reach ~800K), Distrito Federal (reach ~700K), and Jalisco (reach ~500K). These three regions account for the largest share of the active audience.
What other brands do Adventure fans also like?
Beyond Adventure itself, the audience over-indexes on Costa Rica (447.32×), Game consoles (168.69×), Catholic Church (119.07×), and Travel agency (87.1×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Adventure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.