A data profile of the people who buy, follow and care about Ice Hockey World Championships in Canada — modelled from more than twelve digital signal sources. Ice Hockey World Championships has an estimated audience of 44,693,238 people in Canada.
Ice Hockey World Championships has an estimated audience of 44,693,238 people in Canada. 38.6% are female, 61.4% are male, average age 36.6. Top brand affinities: Buffalo Sabres, Florida Panthers, Detroit Red Wings, Colorado Avalanche, Carolina Hurricanes.
Top brand affinities include Buffalo Sabres, Florida Panthers, Detroit Red Wings, with strongest over-indexing on Buffalo Sabres (22.1× the country average).
Demographically, the Ice Hockey World Championships audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Social Media Usage, Family Orientation.
The typical Ice Hockey World Championships fan in Canada is more male, around 36.6 years old, with strong Social Media Usage tendencies and a notable affinity for Buffalo Sabres.
The key figures that characterise the Ice Hockey World Championships profile in Canada.
38.6% are female, 61.4% are male, average age 36.6.
| Metric | Value |
|---|---|
| Female | 38.6% |
| Male | 61.4% |
| Average age | 36.6 |
| Estimated audience size | 44,693,238 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 15% |
of the worldwide Ice Hockey World Championships audience comes from Canada.
| Country | Share |
|---|---|
| Canada | 56.8% |
| Finland | 17.5% |
| Sweden | 13.4% |
The strongest cross-interests of the Ice Hockey World Championships audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Florida Panthers | Sports | 28.99× | ||
| 02 | Nashville Predators | Sports | 23.61× | ||
| 03 | Dallas Stars | Sports | 22.96× | ||
| 04 | Buffalo Sabres | Sports | 22.10× | ||
| 05 | New Jersey Devils | Sports | 21.70× | ||
| 06 | 5G | Technology & Electronics | 21.00× | ||
| 07 | Detroit Red Wings | Sports | 20.00× | ||
| 08 | Carolina Hurricanes | Sports | 20.00× | ||
| 09 | Philadelphia Flyers | Sports | 20.00× | ||
| 10 | New York Rangers | Sports | 20.00× | ||
| 11 | Anaheim Ducks | Sports | 19.23× | ||
| 12 | San Jose Sharks | Sports | 18.93× | ||
| 13 | Colorado Avalanche | Sports | 18.77× | ||
| 14 | New York Islanders | Sports | 18.46× | ||
| 15 | Los Angeles Kings | Sports | 15.45× | ||
| 16 | Connor McDavid | Sports | 9.83× | ||
| 17 | NHL (video game series) | Games | 8.34× | ||
| 18 | Sidney Crosby | Sports | 8.03× | ||
| 19 | Edmonton Oilers | Sports | 5.54× | ||
| 20 | Toronto Blue Jays | Sports | 2.81× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.88× | |
| Family Orientation | CONSERVATISM | 1.54× | |
| Design Affinity | PREMIUM | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.46× | |
| Individualism | JOY | 0.58× | |
| Spirituality | BALANCE | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Ice Hockey World Championships. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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