Ice Hockey World Championships Audience in Canada
Ice Hockey World Championships has an estimated audience of 44,393,400 people in Canada. 38.6% are female, 61.4% are male, average age 36.6. Top brand affinities: Florida Panthers, Detroit Red Wings, Dallas Stars, Buffalo Sabres, Colorado Avalanche.
Top brand affinities include Florida Panthers, Detroit Red Wings, Dallas Stars, with strongest over-indexing on Florida Panthers (28.99× the country average). Demographically, the Ice Hockey World Championships audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Social Media Usage, Family Orientation.
Category: Sports · Type: Event · Subtype: Ice hockey
Demographics of Ice Hockey World Championships fans
| Metric | Value |
|---|---|
| Female | 38.6% |
| Male | 61.4% |
| Average age | 36.6 |
| Estimated audience size | 44,393,400 |
Audience persona
The typical Ice Hockey World Championships fan in Canada is more male, around 36.6 years old, with strong Social Media Usage tendencies and a notable affinity for Florida Panthers.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Florida Panthers | 28.99× | Sports |
| Detroit Red Wings | 20.0× | Sports |
| Dallas Stars | 22.96× | Sports |
| Buffalo Sabres | 22.1× | Sports |
| Colorado Avalanche | 18.77× | Sports |
| San Jose Sharks | 18.93× | Sports |
| NHL (video game series) | 8.34× | Games |
| New York Rangers | 20.0× | Sports |
| Carolina Hurricanes | 20.0× | Sports |
| Philadelphia Flyers | 20.0× | Sports |
| Edmonton Oilers | 5.54× | Sports |
| Nashville Predators | 23.61× | Sports |
| New York Islanders | 18.46× | Sports |
| Connor McDavid | 9.83× | Sports |
| Anaheim Ducks | 19.23× | Sports |
| New Jersey Devils | 21.7× | Sports |
| Sidney Crosby | 8.03× | Sports |
| Los Angeles Kings | 15.45× | Sports |
| Toronto Maple Leafs | 3.57× | Sports |
| 5G | 21.0× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Social Media Usage | JOY | 1.88 |
| Family Orientation | CONSERVATISM | 1.54 |
| Design Affinity | PREMIUM | 1.42 |
| Career Orientation | POWER | 1.25 |
| Urban Lifestyle | OPEN | 1.07 |
| Convenience Orientation | PREMIUM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 56.2% |
| Finland | 17.4% |
| Sweden | 13.3% |
See Ice Hockey World Championships audiences in other countries
- Ice Hockey World Championships — Germany
- Ice Hockey World Championships — United States
- Ice Hockey World Championships — United Kingdom
- Ice Hockey World Championships — France
- Ice Hockey World Championships — Italy
- Ice Hockey World Championships — Spain
- Ice Hockey World Championships — Brazil
- Ice Hockey World Championships — Japan
- Ice Hockey World Championships — South Korea
- Ice Hockey World Championships — India
- Ice Hockey World Championships — Mexico
More Ice hockey audiences in Canada
- Tim Horton (116,860,783)
- Toronto Maple Leafs (14,874,919)
- NHL (13,873,666)
- Edmonton Oilers (11,739,383)
- Montreal Canadiens (10,365,340)
How to read this data
Audience size is the estimated number of people in Canada who actively search for Ice Hockey World Championships. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.