A data profile of the people who buy, follow and care about New York Rangers in Canada — modelled from more than twelve digital signal sources. New York Rangers has an estimated audience of 1,038,460 people in Canada.
The average New York Rangers fan in Canada is 39.4 years old, more male, and lives primarily in Ontario.
The audience is concentrated in Ontario, Alberta, British Columbia.
Top brand affinities include Tim Horton, Buffalo Sabres, Ice Hockey World Championships, with strongest over-indexing on Tim Horton (7.3× the country average).
Demographically, the New York Rangers audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Patriotism, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical New York Rangers fan in Canada is more male, around 39.4 years old, with strong Patriotism tendencies and a notable affinity for Tim Horton.
The key figures that characterise the New York Rangers profile in Canada.
27.7% are female, 72.3% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 27.7% |
| Male | 72.3% |
| Average age | 39.4 |
| Estimated audience size | 1,038,460 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 21% |
of the worldwide New York Rangers audience comes from Canada.
| Country | Share |
|---|---|
| United States | 61.0% |
| Canada | 16.8% |
| United Kingdom | 3.0% |
Where the New York Rangers audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Manitoba | ~50K | 1.34× | |
| 02 | Newfoundland and Labrador | ~20K | 1.24× | |
| 03 | Alberta | ~200K | 1.22× | |
| 04 | Saskatchewan | ~40K | 1.19× | |
| 05 | Prince Edward Island | ~5K | 1.03× | |
| 06 | Ontario | ~400K | 0.98× | |
| 07 | Nova Scotia | ~30K | 0.98× | |
| 08 | New Brunswick | ~20K | 0.86× | |
| 09 | British Columbia | ~100K | 0.80× | |
| 10 | Quebec | ~90K | 0.34× |
The strongest cross-interests of the New York Rangers audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Los Angeles Kings | Sports | 25.30× | ||
| 02 | Buffalo Sabres | Sports | 24.93× | ||
| 03 | Colorado Avalanche | Sports | 20.87× | ||
| 04 | Philadelphia Flyers | Sports | 18.32× | ||
| 05 | Chicago Blackhawks | Sports | 16.91× | ||
| 06 | Detroit Red Wings | Sports | 14.31× | ||
| 07 | Carolina Hurricanes | Sports | 14.29× | ||
| 08 | Boston Bruins | Sports | 13.16× | ||
| 09 | Washington Capitals | Sports | 12.20× | ||
| 10 | Pittsburgh Penguins | Sports | 10.22× | ||
| 11 | Connor McDavid | Sports | 9.01× | ||
| 12 | Auston Matthews | Sports | 8.29× | ||
| 13 | NHL (video game series) | Games | 7.78× | ||
| 14 | Tim Horton | Sports | 7.30× | ||
| 15 | Ottawa Senators | Sports | 7.23× | ||
| 16 | Winnipeg Jets | Sports | 7.19× | ||
| 17 | Edmonton Oilers | Sports | 7.04× | ||
| 18 | Ice Hockey World Championships | Sports | 6.56× | ||
| 19 | Toronto Maple Leafs | Sports | 6.17× | ||
| 20 | Toronto Blue Jays | Sports | 3.48× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.49× | |
| Sports Activity | POWER | 1.20× | |
| Need for Security | CONSERVATISM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.56× | |
| Creativity | OPEN | 0.68× | |
| Indulgence | JOY | 0.70× |
New York Rangers has an estimated audience of 1,038,460 people in Canada, concentrated in Ontario and Alberta.
27.7% of New York Rangers fans are female, 72.3% are male, with an average age of 39.4 years.
New York Rangers fans show strongest brand affinity for Tim Horton (7.3×), Buffalo Sabres (24.93×), and Ice Hockey World Championships (6.56×) over the country average.
New York Rangers fans in Canada are most concentrated in Ontario (reach ~400K), Alberta (reach ~200K), and British Columbia (reach ~100K). These three regions account for the largest share of the active audience.
Beyond New York Rangers itself, the audience over-indexes on Buffalo Sabres (24.93×), Ice Hockey World Championships (6.56×), Colorado Avalanche (20.87×), and Los Angeles Kings (25.3×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for New York Rangers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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