A data profile of the people who buy, follow and care about Toronto Maple Leafs in Canada — modelled from more than twelve digital signal sources. Toronto Maple Leafs has an estimated audience of 11,168,195 people in Canada.
The average Toronto Maple Leafs fan in Canada is 39.4 years old, more male, and lives primarily in Ontario.
The audience is concentrated in Ontario, Alberta, British Columbia.
Top brand affinities include Ice Hockey World Championships, Toronto Blue Jays, Auston Matthews, with strongest over-indexing on Ice Hockey World Championships (2.88× the country average).
Demographically, the Toronto Maple Leafs audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Career Orientation, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Toronto Maple Leafs fan in Canada is more male, around 39.4 years old, with strong Career Orientation tendencies and a notable affinity for Ice Hockey World Championships.
The key figures that characterise the Toronto Maple Leafs profile in Canada.
38.3% are female, 61.7% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 38.3% |
| Male | 61.7% |
| Average age | 39.4 |
| Estimated audience size | 11,168,195 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 21% |
of the worldwide Toronto Maple Leafs audience comes from Canada.
| Country | Share |
|---|---|
| Canada | 71.4% |
| United States | 15.6% |
| United Kingdom | 1.1% |
Where the Toronto Maple Leafs audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Newfoundland and Labrador | ~500K | 2.03× | |
| 02 | Ontario | ~11M | 2.00× | |
| 03 | Nova Scotia | ~600K | 1.34× | |
| 04 | New Brunswick | ~400K | 1.30× | |
| 05 | Prince Edward Island | ~90K | 1.30× | |
| 06 | Saskatchewan | ~300K | 0.63× | |
| 07 | Alberta | ~900K | 0.49× | |
| 08 | Manitoba | ~200K | 0.44× | |
| 09 | British Columbia | ~700K | 0.33× | |
| 10 | Quebec | ~500K | 0.13× |
The strongest cross-interests of the Toronto Maple Leafs audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Auston Matthews | Sports | 5.86× | ||
| 02 | William Nylander | Sports | 5.04× | ||
| 03 | Matthew Knies | Sports | 5.04× | ||
| 04 | Anthony Stolarz | Sports | 5.04× | ||
| 05 | Buffalo Sabres | Sports | 4.31× | ||
| 06 | Ottawa Senators | Sports | 4.10× | ||
| 07 | Calgary Flames | Sports | 3.97× | ||
| 08 | Scotiabank Arena | Sports | 3.87× | ||
| 09 | Winnipeg Jets | Sports | 3.86× | ||
| 10 | Colorado Avalanche | Sports | 3.53× | ||
| 11 | Detroit Red Wings | Sports | 3.27× | ||
| 12 | Boston Bruins | Sports | 3.14× | ||
| 13 | Stanley Cup playoffs | Sports | 3.10× | ||
| 14 | Edmonton Oilers | Sports | 3.02× | ||
| 15 | Ice Hockey World Championships | Sports | 2.88× | ||
| 16 | Toronto Blue Jays | Sports | 2.86× | ||
| 17 | NHL (video game series) | Games | 2.54× | ||
| 18 | Rogers Centre | Sports | 2.43× | ||
| 19 | Sportsnet | Sports | 1.80× | ||
| 20 | Montreal Canadiens | Sports | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.84× | |
| Family Orientation | CONSERVATISM | 0.82× | |
| Urban Lifestyle | OPEN | 0.79× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.40× | |
| Travelling | THRILL | 0.54× | |
| Early Adopter Mentality | POWER | 0.59× |
Toronto Maple Leafs has an estimated audience of 11,168,195 people in Canada, concentrated in Ontario and Alberta.
38.3% of Toronto Maple Leafs fans are female, 61.7% are male, with an average age of 39.4 years.
Toronto Maple Leafs fans show strongest brand affinity for Ice Hockey World Championships (2.88×), Toronto Blue Jays (2.86×), and Auston Matthews (5.86×) over the country average.
Toronto Maple Leafs fans in Canada are most concentrated in Ontario (reach ~11M), Alberta (reach ~900K), and British Columbia (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Toronto Maple Leafs itself, the audience over-indexes on Toronto Blue Jays (2.86×), Auston Matthews (5.86×), Edmonton Oilers (3.02×), and Ottawa Senators (4.1×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Toronto Maple Leafs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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