Toronto Maple Leafs Audience in Canada
Toronto Maple Leafs has an estimated audience of 14,874,919 people in Canada. 38.3% are female, 61.7% are male, average age 39.4. Top regions: Ontario, Alberta, British Columbia. Top brand affinities: Ice Hockey World Championships, Toronto Blue Jays, Edmonton Oilers, Auston Matthews, Winnipeg Jets.
The average Toronto Maple Leafs fan in Canada is 39.4 years old, more male, and lives primarily in Ontario. The audience is concentrated in Ontario, Alberta, British Columbia. Top brand affinities include Ice Hockey World Championships, Toronto Blue Jays, Edmonton Oilers, with strongest over-indexing on Ice Hockey World Championships (2.88× the country average). Demographically, the Toronto Maple Leafs audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Career Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Ice hockey
Demographics of Toronto Maple Leafs fans
| Metric | Value |
|---|---|
| Female | 38.3% |
| Male | 61.7% |
| Average age | 39.4 |
| Estimated audience size | 14,874,919 |
Audience persona
The typical Toronto Maple Leafs fan in Canada is more male, around 39.4 years old, with strong Career Orientation tendencies and a notable affinity for Ice Hockey World Championships.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 11,156,189 | 2.0× |
| Alberta | 905,605 | 0.49× |
| British Columbia | 744,983 | 0.33× |
| Nova Scotia | 596,080 | 1.34× |
| Quebec | 463,563 | 0.13× |
| Newfoundland and Labrador | 457,650 | 2.03× |
| New Brunswick | 447,148 | 1.3× |
| Saskatchewan | 296,566 | 0.63× |
| Manitoba | 246,097 | 0.44× |
| Prince Edward Island | 94,934 | 1.3× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ice Hockey World Championships | 2.88× | Sports |
| Toronto Blue Jays | 2.86× | Sports |
| Edmonton Oilers | 3.02× | Sports |
| Auston Matthews | 5.86× | Sports |
| Winnipeg Jets | 3.86× | Sports |
| Ottawa Senators | 4.1× | Sports |
| Calgary Flames | 3.97× | Sports |
| Scotiabank Arena | 3.87× | Sports |
| NHL (video game series) | 2.54× | Games |
| Sportsnet | 1.8× | Sports |
| John Tavares (ice hockey) | 6.09× | Sports |
| Montreal Canadiens | 1.54× | Sports |
| Buffalo Sabres | 4.31× | Sports |
| Rogers Centre | 2.43× | Sports |
| Boston Bruins | 3.14× | Sports |
| William Nylander | 5.04× | Sports |
| Connor McDavid | 2.44× | Sports |
| Detroit Red Wings | 3.27× | Sports |
| Matthew Knies | 5.04× | Sports |
| Stanley Cup playoffs | 3.1× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 0.84 |
| Family Orientation | CONSERVATISM | 0.82 |
| Urban Lifestyle | OPEN | 0.79 |
| Design Affinity | PREMIUM | 0.72 |
| Social Media Usage | JOY | 0.65 |
| Need for Security | CONSERVATISM | 0.63 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 74.4% |
| United States | 14.9% |
| United Kingdom | 0.9% |
See Toronto Maple Leafs audiences in other countries
- Toronto Maple Leafs — Germany
- Toronto Maple Leafs — United States
- Toronto Maple Leafs — United Kingdom
- Toronto Maple Leafs — France
- Toronto Maple Leafs — Italy
- Toronto Maple Leafs — Spain
- Toronto Maple Leafs — Brazil
- Toronto Maple Leafs — Japan
- Toronto Maple Leafs — South Korea
- Toronto Maple Leafs — India
- Toronto Maple Leafs — Mexico
More Ice hockey audiences in Canada
- Tim Horton (116,860,783)
- Ice Hockey World Championships (44,393,400)
- NHL (13,873,666)
- Edmonton Oilers (11,739,383)
- Montreal Canadiens (10,365,340)
Frequently asked questions
How many fans does Toronto Maple Leafs have in Canada?
Toronto Maple Leafs has an estimated audience of 14,874,919 people in Canada, concentrated in Ontario and Alberta.
What is the gender split and age of Toronto Maple Leafs fans?
38.3% of Toronto Maple Leafs fans are female, 61.7% are male, with an average age of 39.4 years.
Which brands do Toronto Maple Leafs fans like most?
Toronto Maple Leafs fans show strongest brand affinity for Ice Hockey World Championships (2.88×), Toronto Blue Jays (2.86×), and Edmonton Oilers (3.02×) over the country average.
Where do Toronto Maple Leafs fans live in Canada?
Toronto Maple Leafs fans in Canada are most concentrated in Ontario (reach 11,156,189), Alberta (reach 905,605), and British Columbia (reach 744,983). These three regions account for the largest share of the active audience.
What other brands do Toronto Maple Leafs fans also like?
Beyond Toronto Maple Leafs itself, the audience over-indexes on Toronto Blue Jays (2.86×), Edmonton Oilers (3.02×), Auston Matthews (5.86×), and Winnipeg Jets (3.86×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Toronto Maple Leafs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.