A data profile of the people who buy, follow and care about NHL (video game series) in Canada — modelled from more than twelve digital signal sources. NHL (video game series) has an estimated audience of 6,058,346 people in Canada.
The average NHL (video game series) fan in Canada is 35.5 years old, more male, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Ice Hockey World Championships, Mario Lemieux, Sidney Crosby, with strongest over-indexing on Ice Hockey World Championships (8.34× the country average).
Demographically, the NHL (video game series) audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical NHL (video game series) fan in Canada is more male, around 35.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Ice Hockey World Championships.
The key figures that characterise the NHL (video game series) profile in Canada.
18.4% are female, 81.6% are male, average age 35.5.
| Metric | Value |
|---|---|
| Female | 18.4% |
| Male | 81.6% |
| Average age | 35.5 |
| Estimated audience size | 6,058,346 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 18% | |
| 30-39 | 15% | |
| 40-49 | 15% | |
| 50+ | 18% |
of the worldwide NHL (video game series) audience comes from Canada.
| Country | Share |
|---|---|
| Canada | 32.0% |
| United States | 29.9% |
| Australia | 13.3% |
Where the NHL (video game series) audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alberta | ~1M | 1.46× | |
| 02 | British Columbia | ~1.5M | 1.40× | |
| 03 | Manitoba | ~300K | 1.19× | |
| 04 | Saskatchewan | ~200K | 0.99× | |
| 05 | Ontario | ~2.5M | 0.94× | |
| 06 | Quebec | ~1.5M | 0.88× | |
| 07 | Nova Scotia | ~200K | 0.87× | |
| 08 | New Brunswick | ~100K | 0.84× | |
| 09 | Newfoundland and Labrador | ~70K | 0.80× | |
| 10 | Prince Edward Island | ~20K | 0.64× |
The strongest cross-interests of the NHL (video game series) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mario Lemieux | Sports | 58.82× | ||
| 02 | Stephen Curry | Sports | 14.09× | ||
| 03 | Auston Matthews | Sports | 13.56× | ||
| 04 | Vegas Golden Knights | Sports | 13.55× | ||
| 05 | Connor McDavid | Sports | 12.76× | ||
| 06 | Sidney Crosby | Sports | 12.32× | ||
| 07 | San Jose Sharks | Sports | 11.18× | ||
| 08 | Dallas Stars | Sports | 10.40× | ||
| 09 | Colorado Avalanche | Sports | 9.56× | ||
| 10 | Los Angeles Kings | Sports | 9.51× | ||
| 11 | Anaheim Ducks | Sports | 8.91× | ||
| 12 | Florida Panthers | Sports | 8.67× | ||
| 13 | Ice Hockey World Championships | Sports | 8.34× | ||
| 14 | Philadelphia Flyers | Sports | 8.02× | ||
| 15 | Washington Capitals | Sports | 7.91× | ||
| 16 | Pittsburgh Penguins | Sports | 6.40× | ||
| 17 | Buffalo Sabres | Sports | 6.17× | ||
| 18 | Sportsnet | Sports | 2.69× | ||
| 19 | Toronto Blue Jays | Sports | 2.60× | ||
| 20 | Toronto Maple Leafs | Sports | 2.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.24× | |
| Convenience Orientation | PREMIUM | 1.22× | |
| Price Sensitivity | PREMIUM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.24× | |
| Creativity | OPEN | 0.41× | |
| Design Affinity | PREMIUM | 0.41× |
NHL (video game series) has an estimated audience of 6,058,346 people in Canada, concentrated in Ontario and Quebec.
18.4% of NHL (video game series) fans are female, 81.6% are male, with an average age of 35.5 years.
NHL (video game series) fans show strongest brand affinity for Ice Hockey World Championships (8.34×), Mario Lemieux (58.82×), and Sidney Crosby (12.32×) over the country average.
NHL (video game series) fans in Canada are most concentrated in Ontario (reach ~2.5M), Quebec (reach ~1.5M), and British Columbia (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond NHL (video game series) itself, the audience over-indexes on Mario Lemieux (58.82×), Sidney Crosby (12.32×), Connor McDavid (12.76×), and Auston Matthews (13.56×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for NHL (video game series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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