NHL (video game series) Audience in Canada
NHL (video game series) has an estimated audience of 6,109,124 people in Canada. 18.4% are female, 81.6% are male, average age 35.5. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Ice Hockey World Championships, Mario Lemieux, Sidney Crosby, Connor McDavid, Auston Matthews.
The average NHL (video game series) fan in Canada is 35.5 years old, more male, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Ice Hockey World Championships, Mario Lemieux, Sidney Crosby, with strongest over-indexing on Ice Hockey World Championships (8.34× the country average). Demographically, the NHL (video game series) audience skews more male with an average age of 35.5, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Games · Type: Video / Board Game
Demographics of NHL (video game series) fans
| Metric | Value |
|---|---|
| Female | 18.4% |
| Male | 81.6% |
| Average age | 35.5 |
| Estimated audience size | 6,109,124 |
Audience persona
The typical NHL (video game series) fan in Canada is more male, around 35.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Ice Hockey World Championships.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,408,357 | 0.94× |
| Quebec | 1,284,674 | 0.88× |
| British Columbia | 1,277,076 | 1.4× |
| Alberta | 1,098,682 | 1.46× |
| Manitoba | 272,008 | 1.19× |
| Saskatchewan | 192,223 | 0.99× |
| Nova Scotia | 157,875 | 0.87× |
| New Brunswick | 118,423 | 0.84× |
| Newfoundland and Labrador | 74,011 | 0.8× |
| Prince Edward Island | 19,242 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ice Hockey World Championships | 8.34× | Sports |
| Mario Lemieux | 58.82× | Sports |
| Sidney Crosby | 12.32× | Sports |
| Connor McDavid | 12.76× | Sports |
| Auston Matthews | 13.56× | Sports |
| San Jose Sharks | 11.18× | Sports |
| Stephen Curry | 14.09× | Sports |
| Florida Panthers | 8.67× | Sports |
| Dallas Stars | 10.4× | Sports |
| Colorado Avalanche | 9.56× | Sports |
| Toronto Blue Jays | 2.6× | Sports |
| Vegas Golden Knights | 13.55× | Sports |
| Washington Capitals | 7.91× | Sports |
| Toronto Maple Leafs | 2.54× | Sports |
| Los Angeles Kings | 9.51× | Sports |
| Sportsnet | 2.69× | Sports |
| Columbus Blue Jackets | 9.79× | Sports |
| Pittsburgh Penguins | 6.4× | Sports |
| Anaheim Ducks | 8.91× | Sports |
| Edmonton Oilers | 2.36× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.09 |
| Early Adopter Mentality | POWER | 1.24 |
| Convenience Orientation | PREMIUM | 1.22 |
| Price Sensitivity | PREMIUM | 1.2 |
| Family Orientation | CONSERVATISM | 1.15 |
| Career Orientation | POWER | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 33.5% |
| United States | 26.9% |
| Australia | 13.9% |
See NHL (video game series) audiences in other countries
- NHL (video game series) — Germany
- NHL (video game series) — United States
- NHL (video game series) — United Kingdom
- NHL (video game series) — France
- NHL (video game series) — Italy
- NHL (video game series) — Spain
- NHL (video game series) — Brazil
- NHL (video game series) — Japan
- NHL (video game series) — South Korea
- NHL (video game series) — India
- NHL (video game series) — Mexico
More Games audiences in Canada
- Ultimate Fighting Championship (video game) (26,465,833)
- Pokémon (3,159,216)
- Square One (puzzle) (2,841,008)
- Fortnite (2,520,642)
- Call of Duty (2,080,235)
Frequently asked questions
How many fans does NHL (video game series) have in Canada?
NHL (video game series) has an estimated audience of 6,109,124 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of NHL (video game series) fans?
18.4% of NHL (video game series) fans are female, 81.6% are male, with an average age of 35.5 years.
Which brands do NHL (video game series) fans like most?
NHL (video game series) fans show strongest brand affinity for Ice Hockey World Championships (8.34×), Mario Lemieux (58.82×), and Sidney Crosby (12.32×) over the country average.
Where do NHL (video game series) fans live in Canada?
NHL (video game series) fans in Canada are most concentrated in Ontario (reach 2,408,357), Quebec (reach 1,284,674), and British Columbia (reach 1,277,076). These three regions account for the largest share of the active audience.
What other brands do NHL (video game series) fans also like?
Beyond NHL (video game series) itself, the audience over-indexes on Mario Lemieux (58.82×), Sidney Crosby (12.32×), Connor McDavid (12.76×), and Auston Matthews (13.56×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for NHL (video game series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.