NHL (video game series) Audience in Germany
NHL (video game series) has an estimated audience of 368,691 people in Germany. 28.4% are female, 71.6% are male, average age 35.7. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Alaska, Golden Gate, Google Analytics, Sailor, Jura Mountains.
The average NHL (video game series) fan in Germany is 35.7 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Alaska, Golden Gate, Google Analytics, with strongest over-indexing on Alaska (89.64× the country average). Demographically, the NHL (video game series) audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Video / Board Game · Subtype: Ice hockey
Demographics of NHL (video game series) fans
| Metric | Value |
|---|---|
| Female | 28.4% |
| Male | 71.6% |
| Average age | 35.7 |
| Estimated audience size | 368,691 |
Audience persona
The typical NHL (video game series) fan in Germany is more male, around 35.7 years old, with strong Risk Appetite tendencies and a notable affinity for Alaska.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 109,188 | 1.84× |
| Nordrhein-Westfalen | 92,932 | 1.15× |
| Baden-Württemberg | 61,849 | 1.23× |
| Niedersachsen | 34,815 | 0.97× |
| Hessen | 28,920 | 1.03× |
| Sachsen | 20,397 | 1.13× |
| Rheinland-Pfalz | 18,678 | 1.01× |
| Berlin | 16,624 | 1.01× |
| Schleswig-Holstein | 11,883 | 0.9× |
| Brandenburg | 11,279 | 0.99× |
| Thüringen | 8,163 | 0.87× |
| Hamburg | 8,045 | 0.97× |
| Sachsen-Anhalt | 6,767 | 0.71× |
| Mecklenburg-Vorpommern | 5,139 | 0.73× |
| Bremen | 2,844 | 0.9× |
| Saarland | 2,588 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alaska | 89.64× | Travel & Leisure |
| Golden Gate | 125× | Games |
| Google Analytics | 54.71× | Internet & Social Media |
| Sailor | 95.5× | Travel & Leisure |
| Jura Mountains | 105.97× | Travel & Leisure |
| Tuscany | 79.63× | Travel & Leisure |
| Justice | 62× | Politics & Society |
| Rajasthan | 119.89× | Travel & Leisure |
| Kerala | 41.79× | Travel & Leisure |
| Nebraska | 88.16× | Travel & Leisure |
| Food quality | 83.51× | Food & Beverages |
| Gauri Khan | 88.52× | Movies & TV |
| Minnesota | 46.41× | Travel & Leisure |
| JVC Kenwood | 109.15× | Technology & Electronics |
| Jonathan Davis | 73.39× | Music & Radio |
| St Matthew Passion | 54.27× | |
| Nasal cavity | 65.31× | Health |
| John Key | 132.2× | Politics & Society |
| Jumia | 20× | Fashion & Accessoires |
| D3.js | 39.15× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.1 |
| Early Adopter Mentality | POWER | 1.63 |
| Travelling | THRILL | 1.58 |
| Sports Activity | POWER | 1.44 |
| Patriotism | CONSERVATISM | 1.44 |
| Career Orientation | POWER | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 33.8% |
| United States | 27.2% |
| Australia | 14.1% |
See NHL (video game series) audiences in other countries
- NHL (video game series) — United States
- NHL (video game series) — United Kingdom
- NHL (video game series) — France
- NHL (video game series) — Italy
- NHL (video game series) — Spain
- NHL (video game series) — Brazil
- NHL (video game series) — Japan
- NHL (video game series) — South Korea
- NHL (video game series) — India
More Ice hockey audiences in Germany
- NHL (1,832,687)
- Will Smith (1,514,353)
- Eisbären Berlin (1,035,402)
- Leon Draisaitl (919,846)
- Stanley Cup (854,974)
Frequently asked questions
How many fans does NHL (video game series) have in Germany?
NHL (video game series) has an estimated audience of 368,691 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of NHL (video game series) fans?
28.4% of NHL (video game series) fans are female, 71.6% are male, with an average age of 35.7 years.
Which brands do NHL (video game series) fans like most?
NHL (video game series) fans show strongest brand affinity for Alaska (89.64×), Golden Gate (125×), and Google Analytics (54.71×) over the country average.
Where do NHL (video game series) fans live in Germany?
NHL (video game series) fans in Germany are most concentrated in Bayern (reach 109,188), Nordrhein-Westfalen (reach 92,932), and Baden-Württemberg (reach 61,849). These three regions account for the largest share of the active audience.
What other brands do NHL (video game series) fans also like?
Beyond NHL (video game series) itself, the audience over-indexes on Golden Gate (125×), Google Analytics (54.71×), Sailor (95.5×), and Jura Mountains (105.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for NHL (video game series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.