Rascasse Audience Intelligence

NHL (video game series) Audience in Germany

A data profile of the people who buy, follow and care about NHL (video game series) in Germany — modelled from more than twelve digital signal sources. NHL (video game series) has an estimated audience of 345,880 people in Germany.

#168among Video / Board Game in Germany#354in Games

The average NHL (video game series) fan in Germany is 35.7 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Eisbären Berlin, Toronto Maple Leafs, Minnesota Wild, with strongest over-indexing on Eisbären Berlin (55.57× the country average).

Demographically, the NHL (video game series) audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Risk Appetite, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical NHL (video game series) fan in Germany is more male, around 35.7 years old, with strong Risk Appetite tendencies and a notable affinity for Eisbären Berlin.

Category: Games · Type: Video / Board Game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the NHL (video game series) profile in Germany.

Audience size
346K
in Germany
Gender
28.4%♀
71.6% male
Age
35.7
average years
Country rank
#15654
Video / Board Game in Germany
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of NHL (video game series) fans

28.4% are female, 71.6% are male, average age 35.7.

Fig. 02

Gender split

28.4%
Female
71.6%
Male
Demographic split for NHL (video game series) audience in Germany
MetricValue
Female28.4%
Male71.6%
Average age35.7
Estimated audience size345,880
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the NHL (video game series) audience in Germany
Age bracketShare%
16-1934%
20-2915%
30-3918%
40-4916%
50+17%
Fig. 04

Worldwide distribution

1.8%

of the worldwide NHL (video game series) audience comes from Germany.

Worldwide audience distribution share by country for NHL (video game series)
CountryShare
Canada32.0%
United States29.9%
Australia13.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the NHL (video game series) audience in Germany is strongest.

Fig. 05

Top regions by affinity

NHL (video game series) fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~100K1.78×
02Baden-Württemberg~60K1.20×
03Nordrhein-Westfalen~90K1.13×
04Sachsen~20K1.12×
05Hessen~30K1.00×
06Rheinland-Pfalz~20K1.00×
07Brandenburg~10K1.00×
08Berlin~20K0.97×
09Niedersachsen~30K0.96×
10Bremen~3K0.94×
11Hamburg~8K0.92×
12Schleswig-Holstein~10K0.91×
13Thüringen~8K0.90×
14Sachsen-Anhalt~8K0.85×
15Mecklenburg-Vorpommern~5K0.75×
16Saarland~3K0.62×
Fig. 06

Affinity by region

Affinity by region — NHL (video game series), Germany
0.62×1.00×1.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the NHL (video game series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for NHL (video game series) audience
#·InterestCategoryAffinity×
01Buffalo SabresSports160.87×
02Minnesota WildSports142.07×
03Toronto Maple LeafsSports141.82×
04Anaheim DucksSports92.86×
05Philadelphia FlyersSports87.82×
06Florida PanthersSports86.74×
07Calgary FlamesSports80.95×
08Ottawa SenatorsSports75.80×
09Los Angeles KingsSports73.23×
10San Jose SharksSports65.26×
11Colorado AvalancheSports63.52×
12Pittsburgh PenguinsSports62.75×
13Dallas StarsSports59.28×
14Washington CapitalsSports57.83×
15Eisbären BerlinSports55.57×
16Chicago BlackhawksSports52.17×
17Vancouver CanucksSports42.45×
18Stanley CupSports42.05×
19Krefeld PinguineSports27.26×
20NHLSports22.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the NHL (video game series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by NHL (video game series) audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.36×
IndividualismJOY1.74×
Career OrientationPOWER1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by NHL (video game series) audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.38×
Healthy LifestyleBALANCE0.49×
DIY MentalityTHRILL0.59×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does NHL (video game series) have in Germany?

NHL (video game series) has an estimated audience of 345,880 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of NHL (video game series) fans?

28.4% of NHL (video game series) fans are female, 71.6% are male, with an average age of 35.7 years.

03

Which brands do NHL (video game series) fans like most?

NHL (video game series) fans show strongest brand affinity for Eisbären Berlin (55.57×), Toronto Maple Leafs (141.82×), and Minnesota Wild (142.07×) over the country average.

04

Where do NHL (video game series) fans live in Germany?

NHL (video game series) fans in Germany are most concentrated in Bayern (reach ~100K), Nordrhein-Westfalen (reach ~90K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do NHL (video game series) fans also like?

Beyond NHL (video game series) itself, the audience over-indexes on Toronto Maple Leafs (141.82×), Minnesota Wild (142.07×), Buffalo Sabres (160.87×), and Stanley Cup (42.05×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in Germany

See NHL (video game series) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for NHL (video game series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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