Rascasse Audience Intelligence

NHL (video game series) Audience in United States

A data profile of the people who buy, follow and care about NHL (video game series) in United States — modelled from more than twelve digital signal sources. NHL (video game series) has an estimated audience of 5,650,896 people in United States.

#36among Video / Board Game in United States#118in Games

The average NHL (video game series) fan in United States is 37.6 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, California, Florida.

Top brand affinities include Kronen Zeitung, Toronto Maple Leafs, Washington Capitals, with strongest over-indexing on Kronen Zeitung (843.08× the country average).

Demographically, the NHL (video game series) audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Community Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical NHL (video game series) fan in United States is more male, around 37.6 years old, with strong Community Orientation tendencies and a notable affinity for Kronen Zeitung.

Category: Games · Type: Video / Board Game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the NHL (video game series) profile in United States.

Audience size
5.7M
in United States
Gender
22.2%♀
77.8% male
Age
37.6
average years
Country rank
#5991
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of NHL (video game series) fans

22.2% are female, 77.8% are male, average age 37.6.

Fig. 02

Gender split

22.2%
Female
77.8%
Male
Demographic split for NHL (video game series) audience in United States
MetricValue
Female22.2%
Male77.8%
Average age37.6
Estimated audience size5,650,896
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the NHL (video game series) audience in United States
Age bracketShare%
16-1926%
20-2919%
30-3918%
40-4918%
50+19%
Fig. 04

Worldwide distribution

29.9%

of the worldwide NHL (video game series) audience comes from United States.

Worldwide audience distribution share by country for NHL (video game series)
CountryShare
Canada32.0%
United States29.9%
Australia13.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the NHL (video game series) audience in United States is strongest.

Fig. 05

Top regions by affinity

NHL (video game series) fans by region: top regions in United States
#RegionReachAffinity×
01New Hampshire~40K2.16×
02Nevada~100K2.14×
03Colorado~200K1.97×
04Vermont~20K1.91×
05Massachusetts~200K1.89×
06Maine~30K1.79×
07Alaska~20K1.77×
08Minnesota~100K1.69×
09North Dakota~20K1.58×
10New York~400K1.57×
11Rhode Island~20K1.56×
12Pennsylvania~200K1.47×
13New Jersey~200K1.37×
14Montana~20K1.32×
15Michigan~200K1.31×
16Connecticut~60K1.25×
17Florida~400K1.09×
18Illinois~200K1.08×
19Utah~50K1.05×
20Arizona~100K1.01×
21North Carolina~100K1.00×
22Delaware~10K0.96×
23South Dakota~10K0.95×
24Washington, District of Columbia~10K0.93×
25Washington~90K0.91×
26Missouri~70K0.89×
27Idaho~20K0.84×
28Maryland~70K0.83×
29Virginia~100K0.82×
30Wisconsin~60K0.81×
31California~400K0.79×
32Hawaii~10K0.70×
33Ohio~100K0.68×
34Oregon~40K0.65×
35New Mexico~20K0.64×
36Iowa~30K0.63×
37South Carolina~40K0.61×
38Tennessee~60K0.58×
39Indiana~50K0.56×
40Nebraska~10K0.55×
41West Virginia~10K0.54×
42Texas~200K0.51×
43Kansas~20K0.46×
44Kentucky~20K0.40×
45Georgia~60K0.39×
46Mississippi~10K0.33×
47Louisiana~20K0.32×
48Arkansas~10K0.32×
49Alabama~20K0.31×
50Oklahoma~20K0.31×
Fig. 06

Affinity by region

Affinity by region — NHL (video game series), United States
0.31×1.00×2.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the NHL (video game series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for NHL (video game series) audience
#·InterestCategoryAffinity×
01Kronen ZeitungNews843.08×
02Toronto Maple LeafsSports89.31×
03Swedish Hockey LeagueSports82.57×
04Calgary FlamesSports65.96×
05Soft SurroundingsShopping60.49×
06Bauer HockeySports57.08×
07Washington CapitalsSports44.75×
08Ottawa SenatorsSports35.47×
09J.JillShopping30.02×
10International educationBusiness & Career28.07×
11New Jersey DevilsSports23.51×
12Florida PanthersSports20.47×
13Edmonton OilersSports20.08×
14New York RangersSports19.25×
15Buffalo SabresSports18.06×
16Sam RockwellMovies & TV17.51×
17Los Angeles KingsSports16.95×
18Dallas StarsSports16.16×
19Colorado AvalancheSports13.85×
20Detroit Red WingsSports11.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the NHL (video game series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by NHL (video game series) audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.92×
PatriotismCONSERVATISM2.33×
Convenience OrientationPREMIUM1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by NHL (video game series) audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.36×
DIY MentalityTHRILL0.52×
Design AffinityPREMIUM0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does NHL (video game series) have in United States?

NHL (video game series) has an estimated audience of 5,650,896 people in United States, concentrated in New York and California.

02

What is the gender split and age of NHL (video game series) fans?

22.2% of NHL (video game series) fans are female, 77.8% are male, with an average age of 37.6 years.

03

Which brands do NHL (video game series) fans like most?

NHL (video game series) fans show strongest brand affinity for Kronen Zeitung (843.08×), Toronto Maple Leafs (89.31×), and Washington Capitals (44.75×) over the country average.

04

Where do NHL (video game series) fans live in United States?

NHL (video game series) fans in United States are most concentrated in New York (reach ~400K), California (reach ~400K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do NHL (video game series) fans also like?

Beyond NHL (video game series) itself, the audience over-indexes on Toronto Maple Leafs (89.31×), Washington Capitals (44.75×), Calgary Flames (65.96×), and Bauer Hockey (57.08×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See NHL (video game series) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for NHL (video game series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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