NHL (video game series) Audience in United States

NHL (video game series) has an estimated audience of 4,904,307 people in United States. 22.2% are female, 77.8% are male, average age 37.6. Top regions: New York, California, Florida. Top brand affinities: Toronto Maple Leafs, Kronen Zeitung, Bauer Hockey, Washington Capitals, Calgary Flames.

The average NHL (video game series) fan in United States is 37.6 years old, more male, and lives primarily in New York. The audience is concentrated in New York, California, Florida. Top brand affinities include Toronto Maple Leafs, Kronen Zeitung, Bauer Hockey, with strongest over-indexing on Toronto Maple Leafs (208.29× the country average). Demographically, the NHL (video game series) audience skews more male with an average age of 37.6, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Ice hockey

Demographics of NHL (video game series) fans

Demographic split for NHL (video game series) audience in United States
MetricValue
Female22.2%
Male77.8%
Average age37.6
Estimated audience size4,904,307

Audience persona

The typical NHL (video game series) fan in United States is more male, around 37.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Toronto Maple Leafs.

Top regions in United States

Top regions ranked by reach for NHL (video game series) in United States
RegionReachAffinity
New York458,6151.67×
California434,7340.81×
Florida388,5411.17×
Texas243,7660.58×
Pennsylvania237,8161.44×
Massachusetts194,6972.02×
Illinois192,5401.18×
New Jersey181,3811.45×
Michigan175,3221.37×
Colorado149,9531.94×
North Carolina147,4851×
Minnesota110,1721.57×
Ohio107,2210.71×
Virginia107,0860.9×
Arizona103,8651.04×
Nevada97,9002.06×
Washington93,9320.95×
Maryland75,0930.89×
Missouri74,4030.94×
Connecticut64,6711.31×
Georgia63,3980.42×
Wisconsin60,4280.82×
Tennessee57,6630.59×
Indiana50,4150.56×
South Carolina46,4100.63×
Utah42,9360.98×
New Hampshire42,4092.19×
Oregon38,1580.68×
Maine31,6481.8×
Iowa25,5210.63×
Kentucky24,4550.4×
Rhode Island23,8761.53×
Alabama21,5740.31×
Louisiana19,5070.31×
Idaho18,4620.75×
Kansas18,0990.47×
Oklahoma17,4080.32×
Montana16,9771.25×
Alaska16,8651.61×
Vermont16,1241.87×
Washington, District of Columbia15,1131.03×
New Mexico14,6190.59×
Hawaii14,5230.69×
North Dakota14,3971.43×
Nebraska13,1940.54×
Arkansas12,5510.31×
Mississippi11,7850.29×
West Virginia11,5510.51×
Delaware11,1340.82×
South Dakota9,0800.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for NHL (video game series) audience
BrandAffinityCategory
Toronto Maple Leafs208.29×Sports
Kronen Zeitung855.22×News
Bauer Hockey107.3×Sports
Washington Capitals57.39×Sports
Calgary Flames82.61×Sports
Aaron Rodgers18.11×Sports
Florida Panthers24.23×Sports
Dallas Stars20.99×Sports
Buffalo Sabres26.66×Sports
New York Rangers25.74×Sports
Ottawa Senators41.19×Sports
Detroit Red Wings17.17×Sports
Colorado Avalanche18.59×Sports
New Jersey Devils31.3×Sports
Uncharted26.42×Games
Soft Surroundings39.73×Shopping
Los Angeles Kings20.57×Sports
Edmonton Oilers21.88×Sports
Luka Dončić13.46×Sports
J.Jill20.84×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by NHL (video game series) audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.97
Community OrientationOPEN1.78
Early Adopter MentalityPOWER1.71
Risk AppetiteTHRILL1.62
SustainabilityBALANCE1.61
Luxury OrientationPREMIUM1.5

Worldwide distribution

Worldwide audience distribution share by country for NHL (video game series)
CountryShare
Canada33.8%
United States27.2%
Australia14.1%

See NHL (video game series) audiences in other countries

More Ice hockey audiences in United States

Frequently asked questions

How many fans does NHL (video game series) have in United States?

NHL (video game series) has an estimated audience of 4,904,307 people in United States, concentrated in New York and California.

What is the gender split and age of NHL (video game series) fans?

22.2% of NHL (video game series) fans are female, 77.8% are male, with an average age of 37.6 years.

Which brands do NHL (video game series) fans like most?

NHL (video game series) fans show strongest brand affinity for Toronto Maple Leafs (208.29×), Kronen Zeitung (855.22×), and Bauer Hockey (107.3×) over the country average.

Where do NHL (video game series) fans live in United States?

NHL (video game series) fans in United States are most concentrated in New York (reach 458,615), California (reach 434,734), and Florida (reach 388,541). These three regions account for the largest share of the active audience.

What other brands do NHL (video game series) fans also like?

Beyond NHL (video game series) itself, the audience over-indexes on Kronen Zeitung (855.22×), Bauer Hockey (107.3×), Washington Capitals (57.39×), and Calgary Flames (82.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for NHL (video game series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.