Los Angeles Kings Audience in United States

Los Angeles Kings logo

Los Angeles Kings has an estimated audience of 3,648,858 people in United States. 32.3% are female, 67.7% are male, average age 37.8. Top regions: California, Texas, Nevada. Top brand affinities: Los Angeles Angels of Anaheim, Shohei Ohtani, Calgary Flames, Connor McDavid, Florida Panthers.

The average Los Angeles Kings fan in United States is 37.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Nevada. Top brand affinities include Los Angeles Angels of Anaheim, Shohei Ohtani, Calgary Flames, with strongest over-indexing on Los Angeles Angels of Anaheim (82.36× the country average). Demographically, the Los Angeles Kings audience skews more male with an average age of 37.8, and over-indexes on personality traits such as LGBTQ+ Identity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Ice hockey

Demographics of Los Angeles Kings fans

Demographic split for Los Angeles Kings audience in United States
MetricValue
Female32.3%
Male67.7%
Average age37.8
Estimated audience size3,648,858

Audience persona

The typical Los Angeles Kings fan in United States is more male, around 37.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Los Angeles Angels of Anaheim.

Top regions in United States

Top regions ranked by reach for Los Angeles Kings in United States
RegionReachAffinity
California2,736,6448.3×
Texas198,0350.63×
Nevada184,1135.22×
New York160,0700.79×
Florida149,3120.6×
Arizona124,5611.67×
Illinois99,4490.82×
Pennsylvania87,0730.71×
Colorado78,1271.36×
Washington73,9781.01×
Michigan68,5370.72×
Ohio67,9500.6×
North Carolina67,5890.62×
Missouri65,1981.11×
Massachusetts63,3070.88×
New Jersey60,1880.65×
Tennessee55,4730.76×
Virginia53,2490.6×
Minnesota50,4520.96×
Oregon48,6401.16×
Utah43,0281.32×
Georgia41,1870.37×
Maryland35,1700.56×
Indiana31,8930.48×
Idaho30,3421.66×
Wisconsin30,2710.55×
Hawaii25,9671.66×
South Carolina23,1080.42×
Kentucky23,0160.5×
Louisiana22,5960.48×
Connecticut22,2060.61×
Alabama20,1750.4×
Iowa17,6610.59×
Oklahoma16,8480.42×
Kansas16,2180.56×
Mississippi15,9520.53×
New Mexico14,1710.77×
Arkansas13,9460.46×
New Hampshire13,5230.94×
Montana13,3231.32×
Nebraska10,8990.6×
Alaska9,0831.16×
Washington, District of Columbia7,7050.7×
Rhode Island7,4730.64×
South Dakota7,0120.83×
Maine6,8530.52×
North Dakota5,5050.73×
West Virginia5,3100.31×
Wyoming4,5820.85×
Delaware4,2780.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Los Angeles Kings audience
BrandAffinityCategory
Los Angeles Angels of Anaheim82.36×Sports
Shohei Ohtani29.31×Sports
Calgary Flames73.17×Sports
Connor McDavid55.16×Sports
Florida Panthers20.66×Sports
Quinton Byfield122.22×Sports
Anaheim Ducks26.46×Sports
Dallas Stars15.37×Sports
Hollywood Sign14.3×Travel & Leisure
NHL (video game series)16.95×Games
USA Hockey17.17×Sports
Trevor Moore29.76×Sports
Stanley Cup playoffs18.16×Sports
Colorado Avalanche15×Sports
Dodgers Nation31.66×
Buffalo Sabres16.22×Sports
Anže Kopitar77.55×Sports
Edmonton Oilers19×Sports
Santa Monica Pier12.36×Travel & Leisure
Sidney Crosby18.7×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Los Angeles Kings audience
TraitClusterScore
LGBTQ+ IdentityOPEN2
IndulgenceJOY1.51
Early Adopter MentalityPOWER1.51
Sports ActivityPOWER1.47
Risk AppetiteTHRILL1.43
TraditionCONSERVATISM1.42

Worldwide distribution

Worldwide audience distribution share by country for Los Angeles Kings
CountryShare
United States67.9%
Canada16.1%
Germany1.8%

See Los Angeles Kings audiences in other countries

More Ice hockey audiences in United States

Frequently asked questions

How many fans does Los Angeles Kings have in United States?

Los Angeles Kings has an estimated audience of 3,648,858 people in United States, concentrated in California and Texas.

What is the gender split and age of Los Angeles Kings fans?

32.3% of Los Angeles Kings fans are female, 67.7% are male, with an average age of 37.8 years.

Which brands do Los Angeles Kings fans like most?

Los Angeles Kings fans show strongest brand affinity for Los Angeles Angels of Anaheim (82.36×), Shohei Ohtani (29.31×), and Calgary Flames (73.17×) over the country average.

Where do Los Angeles Kings fans live in United States?

Los Angeles Kings fans in United States are most concentrated in California (reach 2,736,644), Texas (reach 198,035), and Nevada (reach 184,113). These three regions account for the largest share of the active audience.

What other brands do Los Angeles Kings fans also like?

Beyond Los Angeles Kings itself, the audience over-indexes on Shohei Ohtani (29.31×), Calgary Flames (73.17×), Connor McDavid (55.16×), and Florida Panthers (20.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Los Angeles Kings. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.