Rascasse Audience Intelligence

Los Angeles Kings Audience in United States

A data profile of the people who buy, follow and care about Los Angeles Kings in United States — modelled from more than twelve digital signal sources. Los Angeles Kings has an estimated audience of 3,504,920 people in United States.

#23among Ice hockey in United States#178among Team in United States#791in Sports

The average Los Angeles Kings fan in United States is 37.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Nevada.

Top brand affinities include Los Angeles Angels of Anaheim, Shohei Ohtani, Calgary Flames, with strongest over-indexing on Los Angeles Angels of Anaheim (82.36× the country average).

Demographically, the Los Angeles Kings audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Indulgence, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Los Angeles Kings fan in United States is more male, around 37.8 years old, with strong Indulgence tendencies and a notable affinity for Los Angeles Angels of Anaheim.

Category: Sports · Type: Team · Subtype: Ice hockey

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Los Angeles Kings profile in United States.

Audience size
3.5M
in United States
Gender
32.3%♀
67.7% male
Age
37.8
average years
Country rank
#9008
Team in United States
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Los Angeles Kings fans

32.3% are female, 67.7% are male, average age 37.8.

Fig. 02

Gender split

32.3%
Female
67.7%
Male
Demographic split for Los Angeles Kings audience in United States
MetricValue
Female32.3%
Male67.7%
Average age37.8
Estimated audience size3,504,920
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Los Angeles Kings audience in United States
Age bracketShare%
16-1923%
20-2920%
30-3920%
40-4920%
50+17%
Fig. 04

Worldwide distribution

64.6%

of the worldwide Los Angeles Kings audience comes from United States.

Worldwide audience distribution share by country for Los Angeles Kings
CountryShare
United States64.6%
Canada19.2%
Germany1.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Los Angeles Kings audience in United States is strongest.

Fig. 05

Top regions by affinity

Los Angeles Kings fans by region: top regions in United States
#RegionReachAffinity×
01California~2.5M7.95×
02Nevada~200K4.82×
03Hawaii~30K1.80×
04Arizona~100K1.73×
05Idaho~30K1.67×
06Montana~10K1.38×
07Colorado~80K1.32×
08Utah~40K1.31×
09Oregon~50K1.30×
10Washington~90K1.23×
11Alaska~10K1.23×
12Missouri~60K1.09×
13Minnesota~50K1.01×
14New Hampshire~10K0.98×
15Wyoming~5K0.95×
16South Dakota~7K0.88×
17Massachusetts~60K0.87×
18North Dakota~6K0.83×
19New Mexico~20K0.82×
20Illinois~100K0.79×
21Tennessee~60K0.76×
22New York~200K0.75×
23Washington, District of Columbia~8K0.75×
24Michigan~70K0.73×
25Rhode Island~8K0.72×
26Pennsylvania~90K0.70×
27New Jersey~60K0.69×
28Nebraska~10K0.67×
29Connecticut~20K0.65×
30Iowa~20K0.63×
31Ohio~70K0.61×
32Maine~8K0.61×
33Texas~200K0.60×
34Florida~100K0.60×
35North Carolina~70K0.60×
36Mississippi~20K0.60×
37Kansas~20K0.60×
38Virginia~50K0.59×
39Wisconsin~30K0.57×
40Delaware~6K0.56×
41Maryland~30K0.54×
42Kentucky~20K0.53×
43Indiana~30K0.49×
44Arkansas~10K0.49×
45West Virginia~8K0.49×
46Louisiana~20K0.48×
47Oklahoma~20K0.48×
48South Carolina~20K0.45×
49Alabama~20K0.44×
50Georgia~40K0.39×
Fig. 06

Affinity by region

Affinity by region — Los Angeles Kings, United States
0.39×1.00×7.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Los Angeles Kings audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Los Angeles Kings audience
#·InterestCategoryAffinity×
01Quinton ByfieldSports122.22×
02Los Angeles Angels of AnaheimSports82.36×
03Calgary FlamesSports73.17×
04Connor McDavidSports55.16×
05Dodgers NationVideo / Board Game31.66×
06Trevor MooreSports29.76×
07Shohei OhtaniSports29.31×
08Anaheim DucksSports26.46×
09Montreal CanadiensSports23.52×
10Florida PanthersSports20.66×
11Sidney CrosbySports18.70×
12Stanley Cup playoffsSports18.16×
13Porto's BakeryFood & Beverages17.26×
14USA HockeySports17.17×
15Knott's Berry FarmTravel & Leisure17.10×
16NHL (video game series)Games16.95×
17Buffalo SabresSports16.22×
18Dallas StarsSports15.37×
19Colorado AvalancheSports15.00×
20Hollywood SignTravel & Leisure14.30×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Los Angeles Kings audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Los Angeles Kings audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.38×
Sports ActivityPOWER1.35×
Urban LifestyleOPEN1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Los Angeles Kings audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.93×
Need for SecurityCONSERVATISM0.93×
TraditionCONSERVATISM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Los Angeles Kings have in United States?

Los Angeles Kings has an estimated audience of 3,504,920 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Los Angeles Kings fans?

32.3% of Los Angeles Kings fans are female, 67.7% are male, with an average age of 37.8 years.

03

Which brands do Los Angeles Kings fans like most?

Los Angeles Kings fans show strongest brand affinity for Los Angeles Angels of Anaheim (82.36×), Shohei Ohtani (29.31×), and Calgary Flames (73.17×) over the country average.

04

Where do Los Angeles Kings fans live in United States?

Los Angeles Kings fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~200K), and Nevada (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Los Angeles Kings fans also like?

Beyond Los Angeles Kings itself, the audience over-indexes on Shohei Ohtani (29.31×), Calgary Flames (73.17×), Connor McDavid (55.16×), and Montreal Canadiens (23.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Ice hockey audiences in United States

Related rankings

See Los Angeles Kings audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Los Angeles Kings. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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