Soft Surroundings Audience in United States

Soft Surroundings logo

Soft Surroundings has an estimated audience of 1,041,519 people in United States. 72.9% are female, 27.1% are male, average age 42.1. Top regions: Texas, California, Florida. Top brand affinities: J.Jill, Fitness & Health, NHL (video game series), Barbour, Orlebar Brown.

The average Soft Surroundings fan in United States is 42.1 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include J.Jill, Fitness & Health, NHL (video game series), with strongest over-indexing on J.Jill (86.39× the country average). Demographically, the Soft Surroundings audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Family Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Apparel

Demographics of Soft Surroundings fans

Demographic split for Soft Surroundings audience in United States
MetricValue
Female72.9%
Male27.1%
Average age42.1
Estimated audience size1,041,519

Audience persona

The typical Soft Surroundings fan in United States is more female, around 42.1 years old, with strong Family Orientation tendencies and a notable affinity for J.Jill.

Top regions in United States

Top regions ranked by reach for Soft Surroundings in United States
RegionReachAffinity
Texas86,3460.96×
California77,0590.67×
Florida58,2520.83×
North Carolina41,9861.34×
New York37,6720.65×
Pennsylvania35,4431.01×
Georgia34,6511.08×
Virginia34,0341.34×
Illinois32,6660.94×
Ohio29,9300.93×
Tennessee26,6561.28×
New Jersey24,7370.93×
Massachusetts23,9371.17×
Arizona23,2351.09×
Michigan22,9650.84×
South Carolina22,9321.46×
Colorado21,1831.29×
Maryland20,2391.13×
Missouri20,1701.2×
Alabama19,4971.34×
Washington18,4710.88×
Wisconsin17,6541.13×
Connecticut16,7871.61×
Minnesota14,1950.95×
Indiana13,8260.73×
Oregon13,0661.09×
Louisiana12,8530.96×
Kentucky11,7720.9×
Mississippi10,7851.26×
Oklahoma10,3660.9×
Kansas8,1540.99×
Arkansas7,8690.92×
Iowa7,1870.84×
New Mexico5,7071.09×
New Hampshire5,4521.33×
Nevada5,4250.54×
Utah5,3840.58×
Idaho4,7700.91×
Maine4,6291.24×
West Virginia4,1480.86×
Nebraska4,0350.77×
Rhode Island3,7281.12×
Delaware3,5231.23×
Montana3,1581.09×
Vermont2,7081.48×
South Dakota1,9460.81×
North Dakota1,8850.88×
Hawaii1,7940.4×
Washington, District of Columbia1,4910.48×
Wyoming1,4400.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Soft Surroundings audience
BrandAffinityCategory
J.Jill86.39×Shopping
Fitness & Health205.44×Games
NHL (video game series)60.49×Games
Barbour73.81×Fashion & Accessoires
Orlebar Brown195.52×Fashion & Accessoires
Joules62.05×Fashion & Accessoires
JoS. A. Bank Clothiers36.55×Business & Career
Australia's Got Talent221.45×Movies & TV
Pay Day (board game)47×Games
COS24.89×Shopping
Pro Evolution Soccer (video game)121.28×Games
White House Black Market20.35×Fashion & Accessoires
Mario Lemieux66.13×Sports
Eileen Fisher30.21×Fashion & Accessoires
Rokit111.78×Fashion & Accessoires
Daiso20×Fashion & Accessoires
Jewlr19.5×Fashion & Accessoires
Carey Price71.51×Sports
garanimals65.35×Kids & Family
Robert Redford7.22×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Soft Surroundings audience
TraitClusterScore
Family OrientationCONSERVATISM2.59
Design AffinityPREMIUM2.37
LGBTQ+ IdentityOPEN1.57
CreativityOPEN1.37
TravellingTHRILL1.32
IndulgenceJOY1.28

Worldwide distribution

Worldwide audience distribution share by country for Soft Surroundings
CountryShare
United States94.8%
India1.5%
China1.5%

See Soft Surroundings audiences in other countries

More Apparel audiences in United States

Frequently asked questions

How many fans does Soft Surroundings have in United States?

Soft Surroundings has an estimated audience of 1,041,519 people in United States, concentrated in Texas and California.

What is the gender split and age of Soft Surroundings fans?

72.9% of Soft Surroundings fans are female, 27.1% are male, with an average age of 42.1 years.

Which brands do Soft Surroundings fans like most?

Soft Surroundings fans show strongest brand affinity for J.Jill (86.39×), Fitness & Health (205.44×), and NHL (video game series) (60.49×) over the country average.

Where do Soft Surroundings fans live in United States?

Soft Surroundings fans in United States are most concentrated in Texas (reach 86,346), California (reach 77,059), and Florida (reach 58,252). These three regions account for the largest share of the active audience.

What other brands do Soft Surroundings fans also like?

Beyond Soft Surroundings itself, the audience over-indexes on Fitness & Health (205.44×), NHL (video game series) (60.49×), Barbour (73.81×), and Orlebar Brown (195.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Soft Surroundings. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.