Hyrox Audience in United States
Hyrox has an estimated audience of 342,492 people in United States. 54.0% are female, 46.0% are male, average age 38.4. Top regions: California, Texas, New York. Top brand affinities: Finnair, Google Maps, Capital One, Indeed.com, CarGurus.
The average Hyrox fan in United States is 38.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Finnair, Google Maps, Capital One, with strongest over-indexing on Finnair (169.22× the country average). Demographically, the Hyrox audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Luxury Orientation, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Crossfit
Demographics of Hyrox fans
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 38.4 |
| Estimated audience size | 342,492 |
Audience persona
The typical Hyrox fan in United States is balanced, around 38.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Finnair.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 48,117 | 1.28× |
| Texas | 44,582 | 1.51× |
| New York | 30,994 | 1.62× |
| Florida | 23,316 | 1.01× |
| Illinois | 13,513 | 1.18× |
| Virginia | 12,353 | 1.48× |
| New Jersey | 12,230 | 1.4× |
| Pennsylvania | 12,011 | 1.04× |
| North Carolina | 10,752 | 1.04× |
| Georgia | 10,383 | 0.98× |
| Massachusetts | 8,838 | 1.31× |
| Ohio | 8,413 | 0.8× |
| Colorado | 8,191 | 1.52× |
| Maryland | 7,299 | 1.24× |
| Tennessee | 7,134 | 1.04× |
| Michigan | 6,879 | 0.77× |
| Washington | 6,707 | 0.98× |
| South Carolina | 5,402 | 1.05× |
| Wisconsin | 5,278 | 1.02× |
| Missouri | 4,999 | 0.91× |
| Indiana | 4,841 | 0.77× |
| Minnesota | 4,636 | 0.94× |
| Nevada | 4,599 | 1.39× |
| Connecticut | 3,902 | 1.14× |
| Arizona | 3,899 | 0.56× |
| Utah | 3,752 | 1.22× |
| Oregon | 3,561 | 0.91× |
| Oklahoma | 3,342 | 0.88× |
| Louisiana | 3,289 | 0.74× |
| Kentucky | 3,272 | 0.76× |
| Washington, District of Columbia | 2,804 | 2.72× |
| Iowa | 2,476 | 0.88× |
| Kansas | 2,243 | 0.83× |
| Alabama | 2,195 | 0.46× |
| Arkansas | 2,039 | 0.72× |
| Idaho | 1,862 | 1.08× |
| Mississippi | 1,639 | 0.58× |
| Hawaii | 1,565 | 1.06× |
| Nebraska | 1,434 | 0.84× |
| New Hampshire | 1,312 | 0.97× |
| New Mexico | 1,080 | 0.63× |
| Montana | 995 | 1.05× |
| Maine | 989 | 0.81× |
| Rhode Island | 980 | 0.9× |
| West Virginia | 962 | 0.6× |
| Delaware | 786 | 0.83× |
| South Dakota | 631 | 0.8× |
| Vermont | 569 | 0.95× |
| North Dakota | 436 | 0.62× |
| Wyoming | 382 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Finnair | 169.22× | Travel & Leisure |
| Google Maps | 6.24× | Internet & Social Media |
| Capital One | 5.25× | Business & Career |
| Indeed.com | 4.99× | Business & Career |
| CarGurus | 5.9× | Cars & Mobility |
| Aaron Rodgers | 5.94× | Sports |
| Ronnie Coleman | 15.78× | Sports |
| Planet Fitness | 3.36× | Sports |
| Enterprise Rent-A-Car | 5.08× | Cars & Mobility |
| Kia Sportage | 16.2× | Cars & Mobility |
| DeviantArt | 5.09× | Internet & Social Media |
| Google News | 4.15× | News |
| ICloud | 6.57× | Technology & Electronics |
| Khan Academy | 5.88× | Business & Career |
| Circle K | 4.92× | Shopping |
| AccuWeather | 4.34× | Home & Garden |
| Beetlejuice | 3.28× | Movies & TV |
| Bruce Willis | 4.76× | Movies & TV |
| Apple Store | 5.15× | Shopping |
| Zac Efron | 6.22× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.57 |
| Sports Activity | POWER | 1.46 |
| DIY Mentality | THRILL | 1.36 |
| Early Adopter Mentality | POWER | 1.34 |
| Sustainability | BALANCE | 1.33 |
| Healthy Lifestyle | BALANCE | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 16.5% |
| Germany | 15.4% |
| United States | 11.7% |
See Hyrox audiences in other countries
More Crossfit audiences in United States
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- Rich Froning Jr. (25,238)
Frequently asked questions
How many fans does Hyrox have in United States?
Hyrox has an estimated audience of 342,492 people in United States, concentrated in California and Texas.
What is the gender split and age of Hyrox fans?
54.0% of Hyrox fans are female, 46.0% are male, with an average age of 38.4 years.
Which brands do Hyrox fans like most?
Hyrox fans show strongest brand affinity for Finnair (169.22×), Google Maps (6.24×), and Capital One (5.25×) over the country average.
Where do Hyrox fans live in United States?
Hyrox fans in United States are most concentrated in California (reach 48,117), Texas (reach 44,582), and New York (reach 30,994). These three regions account for the largest share of the active audience.
What other brands do Hyrox fans also like?
Beyond Hyrox itself, the audience over-indexes on Google Maps (6.24×), Capital One (5.25×), Indeed.com (4.99×), and CarGurus (5.9×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Hyrox. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.