Hyrox Audience in United States

Hyrox logo

Hyrox has an estimated audience of 342,492 people in United States. 54.0% are female, 46.0% are male, average age 38.4. Top regions: California, Texas, New York. Top brand affinities: Keene, New Hampshire, Elsword, Bank account, Product design, Vocal harmony.

The average Hyrox fan in United States is 38.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keene, New Hampshire, Elsword, Bank account, with strongest over-indexing on Keene, New Hampshire (169.22× the country average). Demographically, the Hyrox audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Luxury Orientation, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Crossfit

Demographics of Hyrox fans

Demographic split for Hyrox audience in United States
MetricValue
Female54.0%
Male46.0%
Average age38.4
Estimated audience size342,492

Audience persona

The typical Hyrox fan in United States is balanced, around 38.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Hyrox in United States
RegionReachAffinity
California48,1171.28×
Texas44,5821.51×
New York30,9941.62×
Florida23,3161.01×
Illinois13,5131.18×
Virginia12,3531.48×
New Jersey12,2301.4×
Pennsylvania12,0111.04×
North Carolina10,7521.04×
Georgia10,3830.98×
Massachusetts8,8381.31×
Ohio8,4130.8×
Colorado8,1911.52×
Maryland7,2991.24×
Tennessee7,1341.04×
Michigan6,8790.77×
Washington6,7070.98×
South Carolina5,4021.05×
Wisconsin5,2781.02×
Missouri4,9990.91×
Indiana4,8410.77×
Minnesota4,6360.94×
Nevada4,5991.39×
Connecticut3,9021.14×
Arizona3,8990.56×
Utah3,7521.22×
Oregon3,5610.91×
Oklahoma3,3420.88×
Louisiana3,2890.74×
Kentucky3,2720.76×
Washington, District of Columbia2,8042.72×
Iowa2,4760.88×
Kansas2,2430.83×
Alabama2,1950.46×
Arkansas2,0390.72×
Idaho1,8621.08×
Mississippi1,6390.58×
Hawaii1,5651.06×
Nebraska1,4340.84×
New Hampshire1,3120.97×
New Mexico1,0800.63×
Montana9951.05×
Maine9890.81×
Rhode Island9800.9×
West Virginia9620.6×
Delaware7860.83×
South Dakota6310.8×
Vermont5690.95×
North Dakota4360.62×
Wyoming3820.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hyrox audience
BrandAffinityCategory
Keene, New Hampshire169.22×Travel & Leisure
Elsword16.2×Games
Bank account2.43×Business & Career
Product design1.83×Business & Career
Vocal harmony4.1×Music & Radio
Governor of Michigan6.59×Politics & Society
Urban Outfitters1.63×Shopping
9NEWS (KUSA)4.21×Movies & TV
Goop4.32×Internet & Social Media
Home equity1.52×Home & Garden
JDSU2.35×Business & Career
UK garage4.19×Music & Radio
Grinch2.92×Movies & TV
Historic site2.86×Arts & Culture
Wok4.1×Food & Beverages
Jesse Plemons2.12×Movies & TV
Hibachi4.46×Food & Beverages
Stamp collecting2.67×Home & Garden
Fairy godmother4.16×Literature
Hipster5.36×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hyrox audience
TraitClusterScore
Luxury OrientationPREMIUM1.57
Sports ActivityPOWER1.46
DIY MentalityTHRILL1.36
Early Adopter MentalityPOWER1.34
SustainabilityBALANCE1.33
Healthy LifestyleBALANCE1.28

Worldwide distribution

Worldwide audience distribution share by country for Hyrox
CountryShare
United Kingdom16.5%
Germany15.4%
United States11.7%

See Hyrox audiences in other countries

More Crossfit audiences in United States

Frequently asked questions

How many fans does Hyrox have in United States?

Hyrox has an estimated audience of 342,492 people in United States, concentrated in California and Texas.

What is the gender split and age of Hyrox fans?

54.0% of Hyrox fans are female, 46.0% are male, with an average age of 38.4 years.

Which brands do Hyrox fans like most?

Hyrox fans show strongest brand affinity for Keene, New Hampshire (169.22×), Elsword (16.2×), and Bank account (2.43×) over the country average.

Where do Hyrox fans live in United States?

Hyrox fans in United States are most concentrated in California (reach 48,117), Texas (reach 44,582), and New York (reach 30,994). These three regions account for the largest share of the active audience.

What other brands do Hyrox fans also like?

Beyond Hyrox itself, the audience over-indexes on Elsword (16.2×), Bank account (2.43×), Product design (1.83×), and Vocal harmony (4.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hyrox. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.