Rascasse Audience Intelligence

Hyrox Audience in United States

A data profile of the people who buy, follow and care about Hyrox in United States — modelled from more than twelve digital signal sources. Hyrox has an estimated audience of 390,195 people in United States.

#1among Crossfit in United States#523among Event in United States#4185in Sports

The average Hyrox fan in United States is 36.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include J.Jill, Soft Surroundings, 7-Eleven, with strongest over-indexing on J.Jill (36.87× the country average).

Demographically, the Hyrox audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Patriotism, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hyrox fan in United States is balanced, around 36.9 years old, with strong Patriotism tendencies and a notable affinity for J.Jill.

Category: Sports · Type: Event · Subtype: Crossfit

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hyrox profile in United States.

Audience size
390K
in United States
Gender
50.7%♀
49.3% male
Age
36.9
average years
Country rank
#42144
Event in United States
Fig. 01

Search interest · 12-month trend

+115%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hyrox fans

50.7% are female, 49.3% are male, average age 36.9.

Fig. 02

Gender split

50.7%
Female
49.3%
Male
Demographic split for Hyrox audience in United States
MetricValue
Female50.7%
Male49.3%
Average age36.9
Estimated audience size390,195
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Hyrox audience in United States
Age bracketShare%
16-1923%
20-2922%
30-3921%
40-4920%
50+14%
Fig. 04

Worldwide distribution

12.9%

of the worldwide Hyrox audience comes from United States.

Worldwide audience distribution share by country for Hyrox
CountryShare
United Kingdom15.4%
Germany14.6%
United States12.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hyrox audience in United States is strongest.

Fig. 05

Top regions by affinity

Hyrox fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~2K2.18×
02Massachusetts~10K1.59×
03New York~30K1.55×
04Utah~4K1.42×
05Texas~40K1.41×
06New Jersey~10K1.36×
07Colorado~7K1.34×
08Virginia~10K1.32×
09Nevada~4K1.30×
10Connecticut~4K1.29×
11Maryland~7K1.28×
12California~50K1.24×
13Arizona~8K1.15×
14Rhode Island~1K1.12×
15Florida~30K1.11×
16Illinois~10K1.11×
17New Hampshire~1K1.10×
18Hawaii~2K1.08×
19Washington~7K1.07×
20Georgia~10K1.04×
21Idaho~2K0.99×
22Tennessee~6K0.96×
23North Carolina~9K0.95×
24Vermont<1K0.95×
25Montana<1K0.93×
26Pennsylvania~10K0.92×
27South Carolina~5K0.92×
28Kansas~2K0.92×
29Missouri~5K0.88×
30Wisconsin~4K0.88×
31Oklahoma~3K0.88×
32Oregon~3K0.87×
33Iowa~2K0.87×
34Delaware<1K0.87×
35Minnesota~4K0.85×
36Maine~1K0.85×
37Nebraska~1K0.84×
38Ohio~8K0.76×
39Michigan~7K0.76×
40Louisiana~3K0.76×
41Arkansas~2K0.76×
42South Dakota<1K0.76×
43Kentucky~3K0.74×
44Indiana~4K0.72×
45Alabama~3K0.72×
46North Dakota<1K0.72×
47New Mexico~1K0.71×
48Alaska<1K0.70×
49West Virginia<1K0.63×
50Mississippi~2K0.61×
Fig. 06

Affinity by region

Affinity by region — Hyrox, United States
0.61×1.00×2.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hyrox audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hyrox audience
#·InterestCategoryAffinity×
01Soft SurroundingsShopping52.24×
02J.JillShopping36.87×
03Joe DiMaggioSports13.45×
04Fright NightMovies & TV11.95×
05Sarah ConnorMusic & Radio11.66×
06BiohackingTechnology & Electronics8.29×
07Babe RuthSports7.40×
08London EyeTravel & Leisure7.09×
09British MuseumArts & Culture4.02×
10High-intensity interval trainingSports3.64×
117-ElevenShopping3.32×
12Cultural heritagePolitics & Society3.32×
13CrossFitSports2.87×
1424 Hour FitnessSports2.58×
15Diaper bagKids & Family2.56×
16Personal trainerSports2.25×
17InnovationBusiness & Career1.83×
18Bass guitarMusic & Radio1.71×
19Planet FitnessSports1.67×
20Physical fitnessSports1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hyrox audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hyrox audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.63×
Luxury OrientationPREMIUM1.43×
Sports ActivityPOWER1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hyrox audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.87×
IndividualismJOY0.93×
Quality AwarenessPREMIUM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hyrox have in United States?

Hyrox has an estimated audience of 390,195 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hyrox fans?

50.7% of Hyrox fans are female, 49.3% are male, with an average age of 36.9 years.

03

Which brands do Hyrox fans like most?

Hyrox fans show strongest brand affinity for J.Jill (36.87×), Soft Surroundings (52.24×), and 7-Eleven (3.32×) over the country average.

04

Where do Hyrox fans live in United States?

Hyrox fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Hyrox fans also like?

Beyond Hyrox itself, the audience over-indexes on Soft Surroundings (52.24×), 7-Eleven (3.32×), Physical fitness (1.59×), and Biohacking (8.29×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Hyrox. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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