Rascasse Audience Intelligence

24 Hour Fitness Target Market in United States

A data profile of the people who buy, follow and care about 24 Hour Fitness in United States — modelled from more than twelve digital signal sources. 24 Hour Fitness has an estimated audience of 16,472,204 people in United States.

#203among Brand in United States#153in Sports

The average 24 Hour Fitness fan in United States is 36.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Washington.

Top brand affinities include Crossfit Training, Bodybuilding & Fitness, Planet Fitness, with strongest over-indexing on Crossfit Training (8.69× the country average).

Demographically, the 24 Hour Fitness audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical 24 Hour Fitness fan in United States is more female, around 36.0 years old, with strong Sports Activity tendencies and a notable affinity for Crossfit Training.

Category: Sports · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the 24 Hour Fitness profile in United States.

Audience size
16.5M
in United States
Gender
56.7%♀
43.3% male
Age
36.0
average years
Country rank
#2095
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of 24 Hour Fitness

56.7% are female, 43.3% are male, average age 36.0.

Fig. 02

Gender split

56.7%
Female
43.3%
Male
Demographic split for 24 Hour Fitness audience in United States
MetricValue
Female56.7%
Male43.3%
Average age36.0
Estimated audience size16,472,204
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the 24 Hour Fitness audience in United States
Age bracketShare%
16-1926%
20-2922%
30-3921%
40-4919%
50+12%
Fig. 04

Worldwide distribution

97.0%

of the worldwide 24 Hour Fitness audience comes from United States.

Worldwide audience distribution share by country for 24 Hour Fitness
CountryShare
United States97.0%
Mexico1.2%
China0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the 24 Hour Fitness audience in United States is strongest.

Fig. 05

Top regions by affinity

24 Hour Fitness customers by region in United States
#RegionReachAffinity×
01California~12M12.20×
02Hawaii~600K8.81×
03Oregon~1.5M7.46×
04Colorado~1.5M5.35×
05Washington~1.5M4.29×
06Texas~4.5M3.21×
07New Jersey~700K1.73×
08New York~1M1.19×
09Nevada~200K1.13×
10Florida~1M1.04×
11Virginia~200K0.46×
12Vermont~10K0.43×
13Alaska~10K0.36×
14North Dakota~10K0.36×
15South Dakota~10K0.35×
16Washington, District of Columbia~20K0.31×
17Idaho~30K0.30×
18Montana~10K0.29×
19Utah~40K0.28×
20Delaware~10K0.27×
21Arizona~90K0.26×
22West Virginia~20K0.26×
23Maine~20K0.26×
24Rhode Island~10K0.26×
25New Hampshire~20K0.25×
26New Mexico~20K0.24×
27Nebraska~20K0.23×
28Missouri~60K0.21×
29Mississippi~30K0.21×
30Kansas~30K0.21×
31Georgia~100K0.20×
32Arkansas~30K0.20×
33Louisiana~40K0.19×
34Oklahoma~30K0.19×
35Connecticut~30K0.19×
36Tennessee~60K0.18×
37Maryland~50K0.18×
38Iowa~20K0.18×
39North Carolina~80K0.17×
40Alabama~40K0.17×
41South Carolina~40K0.16×
42Kentucky~30K0.16×
43Massachusetts~50K0.15×
44Illinois~80K0.14×
45Indiana~40K0.14×
46Minnesota~30K0.14×
47Wisconsin~30K0.13×
48Pennsylvania~70K0.12×
49Ohio~60K0.12×
50Michigan~50K0.12×
Fig. 06

Affinity by region

Affinity by region — 24 Hour Fitness, United States
0.12×1.00×12.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the 24 Hour Fitness audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for 24 Hour Fitness audience
#·InterestCategoryAffinity×
01Crossfit TrainingSports8.69×
02Bodybuilding & FitnessSports7.10×
03General fitness trainingSports5.39×
04Fitness and figure competitionSports5.30×
05Anytime FitnessSports4.59×
06BarbellSports4.31×
07GymsharkSports4.26×
08Natural bodybuildingSports4.25×
09Sports braFashion & Accessoires4.17×
10TreadmillSports4.04×
11Female bodybuildingSports3.57×
12Squat (exercise)Sports3.48×
13Planet FitnessSports3.12×
14LA FitnessSports3.09×
15Road runningSports2.85×
16Muscle & FitnessSports2.75×
17Men's FitnessSports2.50×
18Strength trainingSports1.71×
19PeacemakerMovies & TV1.62×
20Harry PotterMovies & TV1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the 24 Hour Fitness audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by 24 Hour Fitness audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.58×
Early Adopter MentalityPOWER1.24×
MindfulnessBALANCE1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by 24 Hour Fitness audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.60×
Need for SecurityCONSERVATISM0.65×
Community OrientationOPEN0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is 24 Hour Fitness's target market in United States?

24 Hour Fitness's target market in United States covers an estimated 16,472,204 people, concentrated in California and Texas.

02

What is the gender split and age of 24 Hour Fitness customers?

56.7% of the 24 Hour Fitness audience are female, 43.3% are male, with an average age of 36.0 years.

03

Which brands do 24 Hour Fitness fans like most?

24 Hour Fitness fans show strongest brand affinity for Crossfit Training (8.69×), Bodybuilding & Fitness (7.1×), and Planet Fitness (3.12×) over the country average.

04

Where do 24 Hour Fitness fans live in United States?

24 Hour Fitness fans in United States are most concentrated in California (reach ~12M), Texas (reach ~4.5M), and Washington (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do 24 Hour Fitness fans also like?

Beyond 24 Hour Fitness itself, the audience over-indexes on Bodybuilding & Fitness (7.1×), Planet Fitness (3.12×), Fitness and figure competition (5.3×), and General fitness training (5.39×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See 24 Hour Fitness audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for 24 Hour Fitness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →