24 Hour Fitness Audience in United States

24 Hour Fitness logo

24 Hour Fitness has an estimated audience of 16,587,748 people in United States. 56.7% are female, 43.3% are male, average age 36.0. Top regions: California, Texas, Colorado. Top brand affinities: Crossfit Training, Bodybuilding & Fitness, Planet Fitness, Fitness and figure competition, General fitness training.

The average 24 Hour Fitness fan in United States is 36.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Colorado. Top brand affinities include Crossfit Training, Bodybuilding & Fitness, Planet Fitness, with strongest over-indexing on Crossfit Training (8.69× the country average). Demographically, the 24 Hour Fitness audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Brand

Demographics of 24 Hour Fitness fans

Demographic split for 24 Hour Fitness audience in United States
MetricValue
Female56.7%
Male43.3%
Average age36.0
Estimated audience size16,587,748

Audience persona

The typical 24 Hour Fitness fan in United States is more female, around 36.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Crossfit Training.

Top regions in United States

Top regions ranked by reach for 24 Hour Fitness in United States
RegionReachAffinity
California12,440,81110.99×
Texas4,950,5703.47×
Colorado1,405,6515.38×
Florida1,389,9921.24×
Washington1,357,5904.08×
Oregon1,239,1216.52×
New York1,093,2411.18×
New Jersey719,2691.7×
Hawaii547,6497.68×
Virginia233,5020.58×
Nevada191,3201.19×
Georgia126,9630.25×
Arizona107,6870.32×
North Carolina101,4070.2×
Illinois89,4160.16×
Pennsylvania74,6080.13×
Tennessee66,9280.2×
Ohio65,1960.13×
Missouri64,5280.24×
Maryland56,4980.2×
Massachusetts53,0090.16×
Michigan52,7330.12×
Utah48,8740.33×
Louisiana40,3740.19×
Indiana40,3550.13×
South Carolina39,7410.16×
Alabama36,4910.16×
Oklahoma33,2940.18×
Connecticut32,4470.2×
Minnesota32,3410.14×
Kentucky27,9040.13×
Kansas27,4300.21×
Idaho26,6700.32×
Wisconsin23,8340.1×
Arkansas23,0990.17×
Iowa19,1200.14×
New Mexico18,0200.22×
Mississippi17,4710.13×
Washington, District of Columbia16,8530.34×
Nebraska15,7270.19×
Montana9,0260.2×
West Virginia8,0960.1×
Rhode Island7,8760.15×
New Hampshire6,9230.11×
Maine6,8970.12×
Wyoming5,4760.22×
Delaware5,4530.12×
Alaska5,1940.15×
South Dakota4,2650.11×
North Dakota3,3840.1×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for 24 Hour Fitness audience
BrandAffinityCategory
Crossfit Training8.69×Sports
Bodybuilding & Fitness7.1×Sports
Planet Fitness3.12×Sports
Fitness and figure competition5.3×Sports
General fitness training5.39×Sports
Anytime Fitness4.59×Sports
LA Fitness3.09×Sports
Barbell4.31×Sports
Natural bodybuilding4.25×Sports
Gymshark4.26×Sports
Muscle & Fitness2.75×Sports
Men's Fitness2.5×Sports
Harry Potter1.58×Movies & TV
Peacemaker1.62×Movies & TV
Road running2.85×Sports
Treadmill4.04×Sports
Strength training1.71×Sports
Squat (exercise)3.48×Sports
Sports bra4.17×Fashion & Accessoires
Female bodybuilding3.57×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by 24 Hour Fitness audience
TraitClusterScore
Luxury OrientationPREMIUM2.8
Risk AppetiteTHRILL1.91
Design AffinityPREMIUM1.86
Quality AwarenessPREMIUM1.79
SustainabilityBALANCE1.64
Sports ActivityPOWER1.64

Worldwide distribution

Worldwide audience distribution share by country for 24 Hour Fitness
CountryShare
United States97.0%
Mexico1.2%
China0.9%

See 24 Hour Fitness audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does 24 Hour Fitness have in United States?

24 Hour Fitness has an estimated audience of 16,587,748 people in United States, concentrated in California and Texas.

What is the gender split and age of 24 Hour Fitness fans?

56.7% of 24 Hour Fitness fans are female, 43.3% are male, with an average age of 36.0 years.

Which brands do 24 Hour Fitness fans like most?

24 Hour Fitness fans show strongest brand affinity for Crossfit Training (8.69×), Bodybuilding & Fitness (7.1×), and Planet Fitness (3.12×) over the country average.

Where do 24 Hour Fitness fans live in United States?

24 Hour Fitness fans in United States are most concentrated in California (reach 12,440,811), Texas (reach 4,950,570), and Colorado (reach 1,405,651). These three regions account for the largest share of the active audience.

What other brands do 24 Hour Fitness fans also like?

Beyond 24 Hour Fitness itself, the audience over-indexes on Bodybuilding & Fitness (7.1×), Planet Fitness (3.12×), Fitness and figure competition (5.3×), and General fitness training (5.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for 24 Hour Fitness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.