Hyrox Audience in Germany
Hyrox has an estimated audience of 450,033 people in Germany. 52.7% are female, 47.3% are male, average age 36.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Hotel Vier Jahreszeiten Kempinski, Graham Greene (actor), Malayalam, Škoda Kodiaq.
The average Hyrox fan in Germany is 36.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Hotel Vier Jahreszeiten Kempinski, Graham Greene (actor), with strongest over-indexing on Progressive rock (2.15× the country average). Demographically, the Hyrox audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Crossfit
Demographics of Hyrox fans
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 36.5 |
| Estimated audience size | 450,033 |
Audience persona
The typical Hyrox fan in Germany is balanced, around 36.5 years old, with strong Sports Activity tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 113,951 | 1.16× |
| Bayern | 84,664 | 1.17× |
| Baden-Württemberg | 70,975 | 1.16× |
| Hessen | 45,821 | 1.34× |
| Niedersachsen | 43,680 | 1× |
| Rheinland-Pfalz | 25,471 | 1.13× |
| Berlin | 24,182 | 1.2× |
| Schleswig-Holstein | 19,627 | 1.21× |
| Hamburg | 19,140 | 1.88× |
| Sachsen | 16,442 | 0.74× |
| Brandenburg | 9,426 | 0.68× |
| Thüringen | 6,105 | 0.53× |
| Mecklenburg-Vorpommern | 5,940 | 0.69× |
| Sachsen-Anhalt | 5,639 | 0.48× |
| Saarland | 4,257 | 0.77× |
| Bremen | 3,292 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.15× | Music & Radio |
| Hotel Vier Jahreszeiten Kempinski | 20.27× | Travel & Leisure |
| Graham Greene (actor) | 4.14× | |
| Malayalam | 6.12× | Politics & Society |
| Škoda Kodiaq | 1.56× | Cars & Mobility |
| Natural rubber | 1.7× | Cars & Mobility |
| Home Delivery | 1.91× | Food & Beverages |
| JDSU | 2.08× | Business & Career |
| SASHA KOVACEVIC | 11.54× | Music & Radio |
| Headhunters (film) | 2.45× | Movies & TV |
| Figure painting (hobby) | 1.91× | Arts & Culture |
| Theocracy | 4.53× | Music & Radio |
| Optical Society | 5.18× | Politics & Society |
| Graham Greene | 1.92× | Literature |
| Oral, Kazakhstan | 3.31× | Travel & Leisure |
| Kerala | 1.75× | Travel & Leisure |
| Information sensitivity | 2.11× | Technology & Electronics |
| Gumbal | 2.29× | Cars & Mobility |
| Preacher (comics) | 2.58× | Literature |
| Stamp collecting | 1.96× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.75 |
| Early Adopter Mentality | POWER | 1.34 |
| Risk Appetite | THRILL | 1.3 |
| Sustainability | BALANCE | 1.26 |
| DIY Mentality | THRILL | 1.19 |
| Price Sensitivity | PREMIUM | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 16.5% |
| Germany | 15.4% |
| United States | 11.7% |
See Hyrox audiences in other countries
More Crossfit audiences in Germany
- Muddy Angel Run (218,152)
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- Katrín Davíðsdóttir (6,967)
- Matt Fraser (6,212)
- Anníe Mist Þórisdóttir (3,537)
Frequently asked questions
How many fans does Hyrox have in Germany?
Hyrox has an estimated audience of 450,033 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hyrox fans?
52.7% of Hyrox fans are female, 47.3% are male, with an average age of 36.5 years.
Which brands do Hyrox fans like most?
Hyrox fans show strongest brand affinity for Progressive rock (2.15×), Hotel Vier Jahreszeiten Kempinski (20.27×), and Graham Greene (actor) (4.14×) over the country average.
Where do Hyrox fans live in Germany?
Hyrox fans in Germany are most concentrated in Nordrhein-Westfalen (reach 113,951), Bayern (reach 84,664), and Baden-Württemberg (reach 70,975). These three regions account for the largest share of the active audience.
What other brands do Hyrox fans also like?
Beyond Hyrox itself, the audience over-indexes on Hotel Vier Jahreszeiten Kempinski (20.27×), Graham Greene (actor) (4.14×), Malayalam (6.12×), and Škoda Kodiaq (1.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hyrox. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.