Rascasse Audience Intelligence

Hyrox Audience in Germany

A data profile of the people who buy, follow and care about Hyrox in Germany — modelled from more than twelve digital signal sources. Hyrox has an estimated audience of 440,938 people in Germany.

#1among Crossfit in Germany#174among Event in Germany#1019in Sports

The average Hyrox fan in Germany is 35.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include SriLankan Airlines, Fitness and figure competition, Female bodybuilding, with strongest over-indexing on SriLankan Airlines (27.57× the country average).

Demographically, the Hyrox audience skews balanced with an average age of 35.1, and over-indexes on personality traits such as Risk Appetite, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hyrox fan in Germany is balanced, around 35.1 years old, with strong Risk Appetite tendencies and a notable affinity for SriLankan Airlines.

Category: Sports · Type: Event · Subtype: Crossfit

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hyrox profile in Germany.

Audience size
441K
in Germany
Gender
47.1%♀
52.9% male
Age
35.1
average years
Country rank
#12954
Event in Germany
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hyrox fans

47.1% are female, 52.9% are male, average age 35.1.

Fig. 02

Gender split

47.1%
Female
52.9%
Male
Demographic split for Hyrox audience in Germany
MetricValue
Female47.1%
Male52.9%
Average age35.1
Estimated audience size440,938
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Hyrox audience in Germany
Age bracketShare%
16-1928%
20-2923%
30-3921%
40-4918%
50+10%
Fig. 04

Worldwide distribution

14.6%

of the worldwide Hyrox audience comes from Germany.

Worldwide audience distribution share by country for Hyrox
CountryShare
United Kingdom15.4%
Germany14.6%
United States12.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hyrox audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hyrox fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~20K1.76×
02Hessen~40K1.24×
03Berlin~20K1.23×
04Schleswig-Holstein~20K1.19×
05Baden-Württemberg~70K1.14×
06Bayern~80K1.13×
07Nordrhein-Westfalen~100K1.11×
08Rheinland-Pfalz~20K1.09×
09Niedersachsen~40K0.99×
10Bremen~3K0.89×
11Saarland~4K0.81×
12Sachsen~20K0.78×
13Brandenburg~10K0.74×
14Mecklenburg-Vorpommern~6K0.73×
15Thüringen~7K0.66×
16Sachsen-Anhalt~6K0.58×
Fig. 06

Affinity by region

Affinity by region — Hyrox, Germany
0.58×1.00×1.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hyrox audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hyrox audience
#·InterestCategoryAffinity×
01SriLankan AirlinesTravel & Leisure27.57×
02General MillsFood & Beverages21.75×
03M.I.A. (rapper)Music & Radio10.20×
04Big BenTravel & Leisure7.64×
05BiohackingTechnology & Electronics7.28×
06Female bodybuildingSports4.35×
07Brigitte BardotMovies & TV4.22×
08Fitness and figure competitionSports3.90×
09PaleontologyHealth3.87×
10BrewingFood & Beverages3.65×
11High-intensity interval trainingSports2.74×
12CrossFitSports2.52×
13AerobicsSports2.46×
14Personal trainerSports2.34×
15Bedroom furnitureHome & Garden2.22×
16Tour de FranceSports1.91×
17French BulldogPets & Animals1.76×
18Musical instrumentMusic & Radio1.54×
19NikeFashion & Accessoires1.51×
20SwimmingSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hyrox audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hyrox audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.47×
MindfulnessBALANCE1.37×
SpiritualityBALANCE1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hyrox audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.92×
Family OrientationCONSERVATISM0.94×
IndividualismJOY0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hyrox have in Germany?

Hyrox has an estimated audience of 440,938 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Hyrox fans?

47.1% of Hyrox fans are female, 52.9% are male, with an average age of 35.1 years.

03

Which brands do Hyrox fans like most?

Hyrox fans show strongest brand affinity for SriLankan Airlines (27.57×), Fitness and figure competition (3.9×), and Female bodybuilding (4.35×) over the country average.

04

Where do Hyrox fans live in Germany?

Hyrox fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Hyrox fans also like?

Beyond Hyrox itself, the audience over-indexes on Fitness and figure competition (3.9×), Female bodybuilding (4.35×), Big Ben (7.64×), and M.I.A. (rapper) (10.2×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Crossfit audiences in Germany

See Hyrox audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hyrox. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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