A data profile of the people who buy, follow and care about M.I.A. (rapper) in Germany — modelled from more than twelve digital signal sources. M.I.A. (rapper) has an estimated audience of 444,338 people in Germany.
The average M.I.A. (rapper) fan in Germany is 35.0 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Wale (rapper), Vincent Kompany, Adam Levine, with strongest over-indexing on Wale (rapper) (197.67× the country average).
Demographically, the M.I.A. (rapper) audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Sports Activity, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical M.I.A. (rapper) fan in Germany is more female, around 35.0 years old, with strong Sports Activity tendencies and a notable affinity for Wale (rapper).
The key figures that characterise the M.I.A. (rapper) profile in Germany.
73.6% are female, 26.4% are male, average age 35.0.
| Metric | Value |
|---|---|
| Female | 73.6% |
| Male | 26.4% |
| Average age | 35.0 |
| Estimated audience size | 444,338 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 12% |
of the worldwide M.I.A. (rapper) audience comes from Germany.
| Country | Share |
|---|---|
| United States | 20.1% |
| India | 10.0% |
| Italy | 5.4% |
Where the M.I.A. (rapper) audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~50K | 1.19× | |
| 02 | Berlin | ~30K | 1.14× | |
| 03 | Thüringen | ~10K | 1.11× | |
| 04 | Sachsen | ~30K | 1.09× | |
| 05 | Brandenburg | ~20K | 1.09× | |
| 06 | Bremen | ~4K | 1.04× | |
| 07 | Niedersachsen | ~50K | 1.02× | |
| 08 | Bayern | ~80K | 1.00× | |
| 09 | Sachsen-Anhalt | ~10K | 0.98× | |
| 10 | Nordrhein-Westfalen | ~100K | 0.96× | |
| 11 | Hamburg | ~10K | 0.95× | |
| 12 | Mecklenburg-Vorpommern | ~9K | 0.91× | |
| 13 | Saarland | ~6K | 0.91× | |
| 14 | Baden-Württemberg | ~60K | 0.90× | |
| 15 | Schleswig-Holstein | ~20K | 0.90× | |
| 16 | Rheinland-Pfalz | ~20K | 0.87× |
The strongest cross-interests of the M.I.A. (rapper) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Adam Levine | Music & Radio | 215.49× | ||
| 02 | Wale (rapper) | Music & Radio | 197.67× | ||
| 03 | Lil Jon | Music & Radio | 184.30× | ||
| 04 | Devo | Music & Radio | 114.70× | ||
| 05 | The Cult | Music & Radio | 111.96× | ||
| 06 | Lars Ulrich | Music & Radio | 80.99× | ||
| 07 | Red Bull Cliff Diving | Sports | 78.48× | ||
| 08 | Robert Trujillo | Music & Radio | 74.34× | ||
| 09 | James Hetfield | Music & Radio | 72.67× | ||
| 10 | Kirk Hammett | Music & Radio | 62.45× | ||
| 11 | Vincent Kompany | Sports | 61.19× | ||
| 12 | Spex (magazine) | Music & Radio | 60.85× | ||
| 13 | Hellraiser (franchise) | Movies & TV | 56.66× | ||
| 14 | Peaches (musician) | Music & Radio | 33.24× | ||
| 15 | Sean Combs | Music & Radio | 27.26× | ||
| 16 | Rhianna (singer) | Music & Radio | 20.91× | ||
| 17 | Porta (rapper) | Home & Garden | 20.00× | ||
| 18 | Jack Nicholson | Movies & TV | 20.00× | ||
| 19 | FitX | Sports | 12.98× | ||
| 20 | More Nutrition | Health | 9.95× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.25× | |
| Design Affinity | PREMIUM | 1.20× | |
| Urban Lifestyle | OPEN | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.61× | |
| Career Orientation | POWER | 0.66× | |
| DIY Mentality | THRILL | 0.81× |
M.I.A. (rapper) has an estimated audience of 444,338 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
73.6% of M.I.A. (rapper) fans are female, 26.4% are male, with an average age of 35.0 years.
M.I.A. (rapper) fans show strongest brand affinity for Wale (rapper) (197.67×), Vincent Kompany (61.19×), and Adam Levine (215.49×) over the country average.
M.I.A. (rapper) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.
Beyond M.I.A. (rapper) itself, the audience over-indexes on Vincent Kompany (61.19×), Adam Levine (215.49×), James Hetfield (72.67×), and Lil Jon (184.3×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for M.I.A. (rapper). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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