FitX Audience in Germany
FitX has an estimated audience of 2,933,415 people in Germany. 47.7% are female, 52.3% are male, average age 33.2. Top regions: Nordrhein-Westfalen, Berlin, Bayern. Top brand affinities: Hotel Vier Jahreszeiten Kempinski, Gil Ofarim, Progressive rock, Škoda Kodiaq, Mechanic.
The average FitX fan in Germany is 33.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Berlin, Bayern. Top brand affinities include Hotel Vier Jahreszeiten Kempinski, Gil Ofarim, Progressive rock, with strongest over-indexing on Hotel Vier Jahreszeiten Kempinski (27.05× the country average). Demographically, the FitX audience skews balanced with an average age of 33.2, and over-indexes on personality traits such as Risk Appetite, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Brand
Demographics of FitX fans
| Metric | Value |
|---|---|
| Female | 47.7% |
| Male | 52.3% |
| Average age | 33.2 |
| Estimated audience size | 2,933,415 |
Audience persona
The typical FitX fan in Germany is balanced, around 33.2 years old, with strong Risk Appetite tendencies and a notable affinity for Hotel Vier Jahreszeiten Kempinski.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,495,074 | 2.33× |
| Berlin | 383,999 | 2.93× |
| Bayern | 378,919 | 0.8× |
| Sachsen | 181,486 | 1.26× |
| Baden-Württemberg | 126,065 | 0.31× |
| Rheinland-Pfalz | 119,552 | 0.81× |
| Niedersachsen | 109,539 | 0.38× |
| Hessen | 89,532 | 0.4× |
| Hamburg | 75,442 | 1.14× |
| Schleswig-Holstein | 70,541 | 0.67× |
| Brandenburg | 58,997 | 0.65× |
| Bremen | 52,078 | 2.08× |
| Thüringen | 44,500 | 0.6× |
| Sachsen-Anhalt | 39,044 | 0.51× |
| Mecklenburg-Vorpommern | 30,286 | 0.54× |
| Saarland | 20,984 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hotel Vier Jahreszeiten Kempinski | 27.05× | Travel & Leisure |
| Gil Ofarim | 1.91× | Music & Radio |
| Progressive rock | 1.74× | Music & Radio |
| Škoda Kodiaq | 1.91× | Cars & Mobility |
| Mechanic | 1.78× | Cars & Mobility |
| Emil Bulls | 11.63× | Music & Radio |
| Tracey Emin | 7.51× | Arts & Culture |
| Natural rubber | 1.64× | Cars & Mobility |
| Home Delivery | 1.97× | Food & Beverages |
| Information sensitivity | 2.56× | Technology & Electronics |
| Buddy – The Buddy Holly Story | 2.23× | Music & Radio |
| Google Home | 2.58× | Technology & Electronics |
| Optical Society | 5.13× | Politics & Society |
| Building insulation | 1.75× | Home & Garden |
| Hatten | 2.19× | Travel & Leisure |
| Glashütte | 1.71× | Travel & Leisure |
| La Crosse, Wisconsin | 2.21× | Travel & Leisure |
| Phil Campbell (musician) | 1.91× | Music & Radio |
| The Equalizer | 1.83× | Movies & TV |
| Magazine (band) | 1.76× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.31 |
| Sports Activity | POWER | 1.26 |
| Career Orientation | POWER | 1.24 |
| Price Sensitivity | PREMIUM | 1.16 |
| Pet Ownership | JOY | 1.14 |
| Indulgence | JOY | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 96.3% |
| Indonesia | 0.6% |
| United States | 0.3% |
See FitX audiences in other countries
More Sports audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does FitX have in Germany?
FitX has an estimated audience of 2,933,415 people in Germany, concentrated in Nordrhein-Westfalen and Berlin.
What is the gender split and age of FitX fans?
47.7% of FitX fans are female, 52.3% are male, with an average age of 33.2 years.
Which brands do FitX fans like most?
FitX fans show strongest brand affinity for Hotel Vier Jahreszeiten Kempinski (27.05×), Gil Ofarim (1.91×), and Progressive rock (1.74×) over the country average.
Where do FitX fans live in Germany?
FitX fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,495,074), Berlin (reach 383,999), and Bayern (reach 378,919). These three regions account for the largest share of the active audience.
What other brands do FitX fans also like?
Beyond FitX itself, the audience over-indexes on Gil Ofarim (1.91×), Progressive rock (1.74×), Škoda Kodiaq (1.91×), and Mechanic (1.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for FitX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.