Rascasse Audience Intelligence

London Underground Target Market in Germany

A data profile of the people who buy, follow and care about London Underground in Germany — modelled from more than twelve digital signal sources. London Underground has an estimated audience of 285,024 people in Germany.

#13among Public transport in Germany#2290among Brand in Germany#786in Cars & Mobility

The average London Underground fan in Germany is 42.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Big Ben, More Nutrition, London Zoo, with strongest over-indexing on Big Ben (32.83× the country average).

Demographically, the London Underground audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Healthy Lifestyle, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical London Underground fan in Germany is balanced, around 42.7 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Big Ben.

Category: Cars & Mobility · Type: Brand · Subtype: Public transport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the London Underground profile in Germany.

Audience size
285K
in Germany
Gender
46.9%♀
53.1% male
Age
42.7
average years
Country rank
#18005
Brand in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of London Underground

46.9% are female, 53.1% are male, average age 42.7.

Fig. 02

Gender split

46.9%
Female
53.1%
Male
Demographic split for London Underground audience in Germany
MetricValue
Female46.9%
Male53.1%
Average age42.7
Estimated audience size285,024
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the London Underground audience in Germany
Age bracketShare%
16-1910%
20-2918%
30-3922%
40-4924%
50+25%
Fig. 04

Worldwide distribution

7.5%

of the worldwide London Underground audience comes from Germany.

Worldwide audience distribution share by country for London Underground
CountryShare
United Kingdom34.6%
United States13.0%
Germany7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the London Underground audience in Germany is strongest.

Fig. 05

Top regions by affinity

London Underground customers by region in Germany
#RegionReachAffinity×
01Hamburg~10K1.57×
02Berlin~20K1.51×
03Hessen~30K1.29×
04Bayern~60K1.24×
05Nordrhein-Westfalen~70K1.05×
06Schleswig-Holstein~10K1.01×
07Baden-Württemberg~40K0.99×
08Rheinland-Pfalz~10K0.98×
09Niedersachsen~30K0.96×
10Bremen~2K0.92×
11Brandenburg~8K0.90×
12Sachsen~10K0.89×
13Saarland~3K0.87×
14Thüringen~6K0.83×
15Sachsen-Anhalt~5K0.72×
16Mecklenburg-Vorpommern~4K0.70×
Fig. 06

Affinity by region

Affinity by region — London Underground, Germany
0.70×1.00×1.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the London Underground audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for London Underground audience
#·InterestCategoryAffinity×
01Big BenTravel & Leisure32.83×
02Science Museum, LondonArts & Culture32.03×
03London ZooTravel & Leisure30.70×
04White RosePolitics & Society29.87×
05Sofía VergaraMovies & TV27.53×
06Victoria and Albert MuseumArts & Culture26.47×
07LausanneTravel & Leisure22.46×
08StonehengeTravel & Leisure16.12×
09GEO (magazine)Travel & Leisure16.05×
10British MuseumArts & Culture13.78×
11Mark ForsterMusic & Radio13.01×
12BernTravel & Leisure12.90×
13Member state of the European UnionPolitics & Society11.64×
14Street OneFashion & Accessoires11.43×
15FitXSports10.06×
16The Masked SingerMovies & TV9.68×
17Sarah ConnorMusic & Radio9.57×
18More NutritionHealth8.03×
19FreewareTechnology & Electronics4.45×
20TK MaxxShopping3.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the London Underground audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by London Underground audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.60×
Pet OwnershipJOY1.58×
TravellingTHRILL1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by London Underground audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM1.21×
ExtroversionTHRILL1.25×
Community OrientationOPEN1.26×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is London Underground's target market in Germany?

London Underground's target market in Germany covers an estimated 285,024 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of London Underground customers?

46.9% of the London Underground audience are female, 53.1% are male, with an average age of 42.7 years.

03

Which brands do London Underground fans like most?

London Underground fans show strongest brand affinity for Big Ben (32.83×), More Nutrition (8.03×), and London Zoo (30.7×) over the country average.

04

Where do London Underground fans live in Germany?

London Underground fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~60K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do London Underground fans also like?

Beyond London Underground itself, the audience over-indexes on More Nutrition (8.03×), London Zoo (30.7×), Street One (11.43×), and GEO (magazine) (16.05×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Public transport audiences in Germany

See London Underground audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for London Underground. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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