London Underground Audience in Germany
London Underground has an estimated audience of 286,748 people in Germany. 46.9% are female, 53.1% are male, average age 42.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Big Ben, Sofía Vergara, London Zoo, More Nutrition, Street One.
The average London Underground fan in Germany is 42.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Big Ben, Sofía Vergara, London Zoo, with strongest over-indexing on Big Ben (32.83× the country average). Demographically, the London Underground audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Public transport
Demographics of London Underground fans
| Metric | Value |
|---|---|
| Female | 46.9% |
| Male | 53.1% |
| Average age | 42.7 |
| Estimated audience size | 286,748 |
Audience persona
The typical London Underground fan in Germany is balanced, around 42.7 years old, with strong Patriotism tendencies and a notable affinity for Big Ben.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 67,371 | 1.07× |
| Bayern | 59,251 | 1.29× |
| Baden-Württemberg | 38,710 | 0.99× |
| Hessen | 29,341 | 1.34× |
| Niedersachsen | 27,239 | 0.98× |
| Berlin | 20,809 | 1.62× |
| Rheinland-Pfalz | 14,227 | 0.99× |
| Sachsen | 12,487 | 0.89× |
| Hamburg | 10,730 | 1.66× |
| Schleswig-Holstein | 10,319 | 1× |
| Brandenburg | 7,648 | 0.86× |
| Thüringen | 5,023 | 0.69× |
| Sachsen-Anhalt | 4,384 | 0.59× |
| Saarland | 2,630 | 0.75× |
| Mecklenburg-Vorpommern | 2,476 | 0.45× |
| Bremen | 2,047 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Big Ben | 32.83× | Travel & Leisure |
| Sofía Vergara | 27.53× | Movies & TV |
| London Zoo | 30.7× | Travel & Leisure |
| More Nutrition | 8.03× | Health |
| Street One | 11.43× | Fashion & Accessoires |
| GEO (magazine) | 16.05× | Travel & Leisure |
| Bern | 12.9× | Travel & Leisure |
| Wirtz | 7.84× | Music & Radio |
| Member state of the European Union | 11.64× | Politics & Society |
| FitX | 10.06× | Sports |
| Mark Forster | 13.01× | Music & Radio |
| Victoria and Albert Museum | 26.47× | Arts & Culture |
| Freeware | 4.45× | Technology & Electronics |
| Stonehenge | 16.12× | Travel & Leisure |
| Science Museum, London | 32.03× | Arts & Culture |
| White Rose | 29.87× | Politics & Society |
| Lausanne | 22.46× | Travel & Leisure |
| British Museum | 13.78× | Arts & Culture |
| Santiago de Cuba | 23.96× | Travel & Leisure |
| TK Maxx | 3.77× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.57 |
| Tradition | CONSERVATISM | 1.43 |
| Pet Ownership | JOY | 1.38 |
| Need for Security | CONSERVATISM | 1.26 |
| Early Adopter Mentality | POWER | 1.15 |
| Design Affinity | PREMIUM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 35.8% |
| United States | 13.4% |
| Germany | 7.8% |
See London Underground audiences in other countries
More Public transport audiences in Germany
- Deutsche Bahn (16,279,502)
- FlixBus (6,781,919)
- Bremer Straßenbahn AG (583,301)
- Eurostar (565,664)
- BOGESTRA (560,143)
Frequently asked questions
How many fans does London Underground have in Germany?
London Underground has an estimated audience of 286,748 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of London Underground fans?
46.9% of London Underground fans are female, 53.1% are male, with an average age of 42.7 years.
Which brands do London Underground fans like most?
London Underground fans show strongest brand affinity for Big Ben (32.83×), Sofía Vergara (27.53×), and London Zoo (30.7×) over the country average.
Where do London Underground fans live in Germany?
London Underground fans in Germany are most concentrated in Nordrhein-Westfalen (reach 67,371), Bayern (reach 59,251), and Baden-Württemberg (reach 38,710). These three regions account for the largest share of the active audience.
What other brands do London Underground fans also like?
Beyond London Underground itself, the audience over-indexes on Sofía Vergara (27.53×), London Zoo (30.7×), More Nutrition (8.03×), and Street One (11.43×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for London Underground. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.