Rascasse Audience Intelligence

Victoria and Albert Museum Audience in Germany

Name: Victoria and Albert Museum — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Victoria and Albert Museum in Germany — modelled from more than twelve digital signal sources. Victoria and Albert Museum has an estimated audience of 390,371 people in Germany.

#24among Museum in Germany #1286among POI in Germany #168in Arts & Culture

The average Victoria and Albert Museum fan in Germany is 42.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Adventure park, Solomon R. Guggenheim Museum, Gagosian Gallery, with strongest over-indexing on Adventure park (20.91× the country average).

Demographically, the Victoria and Albert Museum audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Design Affinity, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Victoria and Albert Museum fan in Germany is more female, around 42.6 years old, with strong Design Affinity tendencies and a notable affinity for Adventure park.

Category: Arts & Culture · Type: POI · Subtype: Museum

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Victoria and Albert Museum profile in Germany.

Audience size

390K

in Germany

Gender

65.1%♀

34.9% male

Age

42.6

average years

Country rank

#14286

POI in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Victoria and Albert Museum fans

65.1% are female, 34.9% are male, average age 42.6.

Fig. 02

Gender split

65.1%

Female

34.9%

Male

Demographic split for Victoria and Albert Museum audience in Germany
Metric	Value
Female	65.1%
Male	34.9%
Average age	42.6
Estimated audience size	390,371

Fig. 03

Age distribution

Age distribution of the Victoria and Albert Museum audience in Germany
Age bracket	Share	%
16-19		11%
20-29		17%
30-39		22%
40-49		26%
50+		24%

Fig. 04

Worldwide distribution

3.4%

of the worldwide Victoria and Albert Museum audience comes from Germany.

Worldwide audience distribution share by country for Victoria and Albert Museum
Country	Share
United Kingdom	28.3%
United States	10.7%
Spain	5.9%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Victoria and Albert Museum audience in Germany is strongest.

Fig. 05

Top regions by affinity

Victoria and Albert Museum fans by region: top regions in Germany
#	Region	Reach	×
01	Berlin	~30K	1.90×
02	Hamburg	~10K	1.51×
03	Hessen	~40K	1.37×
04	Bayern	~80K	1.22×
05	Nordrhein-Westfalen	~100K	1.12×
06	Baden-Württemberg	~50K	1.02×
07	Bremen	~3K	1.02×
08	Rheinland-Pfalz	~20K	0.94×
09	Niedersachsen	~30K	0.87×
10	Thüringen	~8K	0.85×
11	Schleswig-Holstein	~10K	0.84×
12	Brandenburg	~10K	0.84×
13	Saarland	~4K	0.83×
14	Sachsen	~10K	0.72×
15	Sachsen-Anhalt	~7K	0.72×
16	Mecklenburg-Vorpommern	~5K	0.69×

Affinity by region — Victoria and Albert Museum, Germany

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Victoria and Albert Museum audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Victoria and Albert Museum audience
#	Interest	Category	×
01	Whitney Museum of American Art	Arts & Culture	40.90×
02	Solomon R. Guggenheim Museum	Arts & Culture	35.57×
03	Venice Biennale	Movies & TV	29.77×
04	Gagosian Gallery	Arts & Culture	28.27×
05	National Gallery	Arts & Culture	23.50×
06	Southbank Centre	Travel & Leisure	23.09×
07	Frieze Art Fair	Arts & Culture	21.52×
08	Adventure park	Kids & Family	20.91×
09	Public art	Arts & Culture	20.51×
10	British Museum	Arts & Culture	18.51×
11	Tate Modern	Arts & Culture	16.15×
12	Christie's	Business & Career	13.39×
13	Saatchi Gallery	Arts & Culture	13.25×
14	Phillips (auctioneers)	Shopping	12.02×
15	Leonardo da Vinci	Arts & Culture	11.67×
16	Museum of Modern Art	Arts & Culture	8.75×
17	Ulla Popken	Fashion & Accessoires	6.60×
18	Art exhibition	Arts & Culture	5.03×
19	Tagesschau	Movies & TV	2.55×
20	Shopping	Shopping	1.85×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Victoria and Albert Museum audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Victoria and Albert Museum audience · What stands out
Trait	Cluster	Score
Design Affinity	PREMIUM	3.13×
Urban Lifestyle	OPEN	3.06×
Individualism	JOY	2.30×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Victoria and Albert Museum audience · Rather not
Trait	Cluster	Score
Social Media Usage	JOY	0.87×
Family Orientation	CONSERVATISM	0.98×
Convenience Orientation	PREMIUM	1.06×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Victoria and Albert Museum have in Germany?

Victoria and Albert Museum has an estimated audience of 390,371 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Victoria and Albert Museum fans?

65.1% of Victoria and Albert Museum fans are female, 34.9% are male, with an average age of 42.6 years.

Which brands do Victoria and Albert Museum fans like most?

Victoria and Albert Museum fans show strongest brand affinity for Adventure park (20.91×), Solomon R. Guggenheim Museum (35.57×), and Gagosian Gallery (28.27×) over the country average.

Where do Victoria and Albert Museum fans live in Germany?

Victoria and Albert Museum fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

What other brands do Victoria and Albert Museum fans also like?

Beyond Victoria and Albert Museum itself, the audience over-indexes on Solomon R. Guggenheim Museum (35.57×), Gagosian Gallery (28.27×), British Museum (18.51×), and Whitney Museum of American Art (40.9×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Museum audiences in Germany

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Senckenberg Naturmuseum (1,185,454)

See Victoria and Albert Museum audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Victoria and Albert Museum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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