Victoria and Albert Museum Audience in Germany
Victoria and Albert Museum has an estimated audience of 390,371 people in Germany. 65.1% are female, 34.9% are male, average age 42.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Adventure park, Solomon R. Guggenheim Museum, Gagosian Gallery, British Museum, Natural World.
The average Victoria and Albert Museum fan in Germany is 42.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Adventure park, Solomon R. Guggenheim Museum, Gagosian Gallery, with strongest over-indexing on Adventure park (20.91× the country average). Demographically, the Victoria and Albert Museum audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Arts & Culture · Type: POI · Subtype: Museum
Demographics of Victoria and Albert Museum fans
| Metric | Value |
|---|---|
| Female | 65.1% |
| Male | 34.9% |
| Average age | 42.6 |
| Estimated audience size | 390,371 |
Audience persona
The typical Victoria and Albert Museum fan in Germany is more female, around 42.6 years old, with strong Design Affinity tendencies and a notable affinity for Adventure park.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 99,770 | 1.17× |
| Bayern | 76,697 | 1.22× |
| Baden-Württemberg | 58,922 | 1.11× |
| Hessen | 42,641 | 1.43× |
| Berlin | 36,402 | 2.09× |
| Niedersachsen | 32,972 | 0.87× |
| Rheinland-Pfalz | 17,889 | 0.91× |
| Hamburg | 13,584 | 1.54× |
| Schleswig-Holstein | 11,250 | 0.8× |
| Sachsen | 9,797 | 0.51× |
| Brandenburg | 8,524 | 0.7× |
| Thüringen | 8,213 | 0.83× |
| Sachsen-Anhalt | 6,538 | 0.65× |
| Mecklenburg-Vorpommern | 3,565 | 0.48× |
| Bremen | 3,366 | 1.01× |
| Saarland | 3,277 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Adventure park | 20.91× | Kids & Family |
| Solomon R. Guggenheim Museum | 35.57× | Arts & Culture |
| Gagosian Gallery | 28.27× | Arts & Culture |
| British Museum | 18.51× | Arts & Culture |
| Natural World | 4.7× | Fashion & Accessoires |
| Whitney Museum of American Art | 40.9× | Arts & Culture |
| Leonardo da Vinci | 11.67× | Arts & Culture |
| Ulla Popken | 6.6× | Fashion & Accessoires |
| Tate Modern | 16.15× | Arts & Culture |
| Venice Biennale | 29.77× | Movies & TV |
| Saatchi Gallery | 13.25× | Arts & Culture |
| Tagesschau | 2.55× | Movies & TV |
| Southbank Centre | 23.09× | Travel & Leisure |
| Art exhibition | 5.03× | Arts & Culture |
| Frieze Art Fair | 21.52× | Arts & Culture |
| Museum of Modern Art | 8.75× | Arts & Culture |
| Christie's | 13.39× | Business & Career |
| Shopping | 1.85× | Shopping |
| National Gallery | 23.5× | Arts & Culture |
| Public art | 20.51× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.61 |
| Quality Awareness | PREMIUM | 2.58 |
| Sustainability | BALANCE | 2.53 |
| Urban Lifestyle | OPEN | 2.27 |
| Individualism | JOY | 2.11 |
| Early Adopter Mentality | POWER | 2.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 28.3% |
| United States | 10.7% |
| Spain | 5.9% |
See Victoria and Albert Museum audiences in other countries
- Victoria and Albert Museum — United States
- Victoria and Albert Museum — United Kingdom
- Victoria and Albert Museum — France
- Victoria and Albert Museum — Italy
- Victoria and Albert Museum — Spain
- Victoria and Albert Museum — Brazil
- Victoria and Albert Museum — Japan
- Victoria and Albert Museum — South Korea
- Victoria and Albert Museum — India
More Museum audiences in Germany
- Roman Baths (Bath) (6,103,957)
- Hamburger Kunsthalle (1,815,257)
- Museum of Modern Art (1,702,431)
- Senckenberg Naturmuseum (1,253,017)
- Neue Nationalgalerie (1,127,032)
Frequently asked questions
How many fans does Victoria and Albert Museum have in Germany?
Victoria and Albert Museum has an estimated audience of 390,371 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Victoria and Albert Museum fans?
65.1% of Victoria and Albert Museum fans are female, 34.9% are male, with an average age of 42.6 years.
Which brands do Victoria and Albert Museum fans like most?
Victoria and Albert Museum fans show strongest brand affinity for Adventure park (20.91×), Solomon R. Guggenheim Museum (35.57×), and Gagosian Gallery (28.27×) over the country average.
Where do Victoria and Albert Museum fans live in Germany?
Victoria and Albert Museum fans in Germany are most concentrated in Nordrhein-Westfalen (reach 99,770), Bayern (reach 76,697), and Baden-Württemberg (reach 58,922). These three regions account for the largest share of the active audience.
What other brands do Victoria and Albert Museum fans also like?
Beyond Victoria and Albert Museum itself, the audience over-indexes on Solomon R. Guggenheim Museum (35.57×), Gagosian Gallery (28.27×), British Museum (18.51×), and Natural World (4.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Victoria and Albert Museum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.