Public art Audience in Germany
Public art has an estimated audience of 276,229 people in Germany. 52.5% are female, 47.5% are male, average age 43.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gianna Nannini, Independent music, Satire, Gagosian Gallery, Rodney Mullen.
The average Public art fan in Germany is 43.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gianna Nannini, Independent music, Satire, with strongest over-indexing on Gianna Nannini (26.34× the country average). Demographically, the Public art audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Urban Lifestyle, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Arts & Culture · Type: Topic · Subtype: Art movement
Demographics of Public art fans
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 43.7 |
| Estimated audience size | 276,229 |
Audience persona
The typical Public art fan in Germany is balanced, around 43.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Gianna Nannini.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 54,395 | 0.9× |
| Bayern | 32,726 | 0.74× |
| Baden-Württemberg | 30,244 | 0.8× |
| Niedersachsen | 25,626 | 0.96× |
| Berlin | 16,997 | 1.38× |
| Hessen | 15,199 | 0.72× |
| Sachsen | 12,274 | 0.91× |
| Hamburg | 8,224 | 1.32× |
| Schleswig-Holstein | 7,499 | 0.76× |
| Brandenburg | 7,068 | 0.82× |
| Mecklenburg-Vorpommern | 6,037 | 1.14× |
| Thüringen | 6,020 | 0.86× |
| Rheinland-Pfalz | 5,837 | 0.42× |
| Sachsen-Anhalt | 5,593 | 0.78× |
| Bremen | 5,017 | 2.12× |
| Saarland | 4,667 | 1.38× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gianna Nannini | 26.34× | Music & Radio |
| Independent music | 15.23× | Music & Radio |
| Satire | 8.81× | Literature |
| Gagosian Gallery | 26.99× | Arts & Culture |
| Rodney Mullen | 94.25× | Sports |
| Etnies | 67.29× | Fashion & Accessoires |
| Banksy | 10.12× | Arts & Culture |
| Art exhibition | 5.58× | Arts & Culture |
| Victoria and Albert Museum | 21× | Arts & Culture |
| Graffiti | 9.02× | Arts & Culture |
| Solomon R. Guggenheim Museum | 23.61× | Arts & Culture |
| Tagesschau | 2.3× | Movies & TV |
| Adriano Celentano | 15.54× | Music & Radio |
| Ryanair | 3.01× | Travel & Leisure |
| Frieze Art Fair | 19.64× | Arts & Culture |
| Conceptual art | 5.94× | Arts & Culture |
| Street art | 5.94× | Arts & Culture |
| Livemusic | 3.52× | Music & Radio |
| Jack White | 6.35× | Movies & TV |
| British Museum | 9.13× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 2.78 |
| Early Adopter Mentality | POWER | 2.3 |
| Sustainability | BALANCE | 2.26 |
| Extroversion | THRILL | 1.94 |
| Sports Activity | POWER | 1.78 |
| Design Affinity | PREMIUM | 1.75 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.5% |
| United Kingdom | 7.9% |
| Italy | 7.6% |
See Public art audiences in other countries
More Art movement audiences in Germany
- Decorative arts (8,651,096)
- Contemporary art (8,060,441)
- Modern art (8,013,008)
- Performance art (7,564,405)
- Illustration (6,588,413)
Frequently asked questions
How many fans does Public art have in Germany?
Public art has an estimated audience of 276,229 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Public art fans?
52.5% of Public art fans are female, 47.5% are male, with an average age of 43.7 years.
Which brands do Public art fans like most?
Public art fans show strongest brand affinity for Gianna Nannini (26.34×), Independent music (15.23×), and Satire (8.81×) over the country average.
Where do Public art fans live in Germany?
Public art fans in Germany are most concentrated in Nordrhein-Westfalen (reach 54,395), Bayern (reach 32,726), and Baden-Württemberg (reach 30,244). These three regions account for the largest share of the active audience.
What other brands do Public art fans also like?
Beyond Public art itself, the audience over-indexes on Independent music (15.23×), Satire (8.81×), Gagosian Gallery (26.99×), and Rodney Mullen (94.25×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Public art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.