Rascasse Audience Intelligence

Public art Audience in Germany

A data profile of the people who buy, follow and care about Public art in Germany — modelled from more than twelve digital signal sources. Public art has an estimated audience of 276,229 people in Germany.

#35among Art movement in Germany#6438among Topic in Germany#210in Arts & Culture

The average Public art fan in Germany is 43.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Independent music, Gianna Nannini, Gagosian Gallery, with strongest over-indexing on Independent music (20.68× the country average).

Demographically, the Public art audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Urban Lifestyle, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Public art fan in Germany is balanced, around 43.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Independent music.

Category: Arts & Culture · Type: Topic · Subtype: Art movement

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Public art profile in Germany.

Audience size
276K
in Germany
Gender
52.5%♀
47.5% male
Age
43.7
average years
Country rank
#18421
Topic in Germany
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Public art fans

52.5% are female, 47.5% are male, average age 43.7.

Fig. 02

Gender split

52.5%
Female
47.5%
Male
Demographic split for Public art audience in Germany
MetricValue
Female52.5%
Male47.5%
Average age43.7
Estimated audience size276,229
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Public art audience in Germany
Age bracketShare%
16-199%
20-2915%
30-3924%
40-4924%
50+28%
Fig. 04

Worldwide distribution

4.5%

of the worldwide Public art audience comes from Germany.

Worldwide audience distribution share by country for Public art
CountryShare
United States28.5%
United Kingdom7.9%
Italy7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Public art audience in Germany is strongest.

Fig. 05

Top regions by affinity

Public art fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~3K1.22×
02Berlin~10K1.17×
03Hamburg~7K1.11×
04Saarland~4K1.08×
05Mecklenburg-Vorpommern~5K1.04×
06Niedersachsen~30K0.97×
07Thüringen~7K0.97×
08Sachsen~10K0.96×
09Brandenburg~8K0.96×
10Sachsen-Anhalt~7K0.96×
11Schleswig-Holstein~9K0.94×
12Nordrhein-Westfalen~50K0.91×
13Rheinland-Pfalz~10K0.89×
14Baden-Württemberg~30K0.88×
15Hessen~20K0.86×
16Bayern~40K0.83×
Fig. 06

Affinity by region

Affinity by region — Public art, Germany
0.83×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Public art audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Public art audience
#·InterestCategoryAffinity×
01Isle of Wight FestivalMusic & Radio64.84×
02Bethany HamiltonSports62.67×
03Shepard FaireyArts & Culture59.14×
04EtniesFashion & Accessoires33.64×
05Solomon R. Guggenheim MuseumArts & Culture21.15×
06Gagosian GalleryArts & Culture20.91×
07Independent musicMusic & Radio20.68×
08Victoria and Albert MuseumArts & Culture20.51×
09Frieze Art FairArts & Culture19.43×
10Adriano CelentanoMusic & Radio18.18×
11Gianna NanniniMusic & Radio15.67×
12Spray paintingArts & Culture14.64×
13BanksyArts & Culture10.00×
14Judy GarlandMovies & TV9.91×
15British MuseumArts & Culture9.55×
16GraffitiArts & Culture9.19×
17Street artArts & Culture5.70×
18Jack WhiteMovies & TV5.67×
19HugendubelShopping4.36×
20TagesschauMovies & TV2.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Public art audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Public art audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN2.33×
ExtroversionTHRILL2.32×
Early Adopter MentalityPOWER2.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Public art audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.68×
IndulgenceJOY0.89×
DIY MentalityTHRILL0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Public art have in Germany?

Public art has an estimated audience of 276,229 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Public art fans?

52.5% of Public art fans are female, 47.5% are male, with an average age of 43.7 years.

03

Which brands do Public art fans like most?

Public art fans show strongest brand affinity for Independent music (20.68×), Gianna Nannini (15.67×), and Gagosian Gallery (20.91×) over the country average.

04

Where do Public art fans live in Germany?

Public art fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Public art fans also like?

Beyond Public art itself, the audience over-indexes on Gianna Nannini (15.67×), Gagosian Gallery (20.91×), Banksy (10×), and Adriano Celentano (18.18×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Art movement audiences in Germany

See Public art audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Public art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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