Rascasse Audience Intelligence

Solomon R. Guggenheim Museum Audience in Germany

A data profile of the people who buy, follow and care about Solomon R. Guggenheim Museum in Germany — modelled from more than twelve digital signal sources. Solomon R. Guggenheim Museum has an estimated audience of 288,502 people in Germany.

#30among Museum in Germany#1698among POI in Germany#202in Arts & Culture

The average Solomon R. Guggenheim Museum fan in Germany is 36.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Phillips (auctioneers), Gagosian Gallery, Whitney Museum of American Art, with strongest over-indexing on Phillips (auctioneers) (26.21× the country average).

Demographically, the Solomon R. Guggenheim Museum audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Urban Lifestyle, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Solomon R. Guggenheim Museum fan in Germany is more female, around 36.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Phillips (auctioneers).

Category: Arts & Culture · Type: POI · Subtype: Museum

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Solomon R. Guggenheim Museum profile in Germany.

Audience size
289K
in Germany
Gender
55.5%♀
44.5% male
Age
36.4
average years
Country rank
#17836
POI in Germany
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Solomon R. Guggenheim Museum fans

55.5% are female, 44.5% are male, average age 36.4.

Fig. 02

Gender split

55.5%
Female
44.5%
Male
Demographic split for Solomon R. Guggenheim Museum audience in Germany
MetricValue
Female55.5%
Male44.5%
Average age36.4
Estimated audience size288,502
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Solomon R. Guggenheim Museum audience in Germany
Age bracketShare%
16-1925%
20-2922%
30-3920%
40-4920%
50+13%
Fig. 04

Worldwide distribution

4.2%

of the worldwide Solomon R. Guggenheim Museum audience comes from Germany.

Worldwide audience distribution share by country for Solomon R. Guggenheim Museum
CountryShare
United States26.1%
Italy9.2%
United Kingdom8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Solomon R. Guggenheim Museum audience in Germany is strongest.

Fig. 05

Top regions by affinity

Solomon R. Guggenheim Museum fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.49×
02Bayern~60K1.34×
03Hamburg~8K1.21×
04Baden-Württemberg~50K1.18×
05Hessen~30K1.17×
06Nordrhein-Westfalen~70K1.13×
07Bremen~3K1.02×
08Rheinland-Pfalz~10K0.96×
09Saarland~3K0.96×
10Brandenburg~8K0.94×
11Niedersachsen~30K0.93×
12Schleswig-Holstein~10K0.93×
13Sachsen~10K0.91×
14Thüringen~7K0.90×
15Mecklenburg-Vorpommern~5K0.89×
16Sachsen-Anhalt~6K0.86×
Fig. 06

Affinity by region

Affinity by region — Solomon R. Guggenheim Museum, Germany
0.86×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Solomon R. Guggenheim Museum audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Solomon R. Guggenheim Museum audience
#·InterestCategoryAffinity×
01Whitney Museum of American ArtArts & Culture67.86×
02ArtsyArts & Culture43.92×
03Gagosian GalleryArts & Culture42.63×
04Venice BiennaleMovies & TV39.05×
05Frieze Art FairArts & Culture35.73×
06Victoria and Albert MuseumArts & Culture31.59×
07Tate ModernArts & Culture30.39×
08Metropolitan Museum of ArtArts & Culture27.12×
09Phillips (auctioneers)Shopping26.21×
10Christie'sBusiness & Career23.23×
11Sotheby'sBusiness & Career22.91×
12Saatchi GalleryArts & Culture20.33×
13Art BaselArts & Culture19.25×
14Adventure parkKids & Family18.31×
15British MuseumArts & Culture17.27×
16Art auctionArts & Culture16.61×
17Museum of Modern ArtArts & Culture13.78×
18Leonardo da VinciArts & Culture12.84×
19Art exhibitionArts & Culture6.29×
20TagesschauMovies & TV3.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Solomon R. Guggenheim Museum audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Solomon R. Guggenheim Museum audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN3.03×
Design AffinityPREMIUM2.98×
IndividualismJOY2.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Solomon R. Guggenheim Museum audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.70×
Family OrientationCONSERVATISM0.87×
Convenience OrientationPREMIUM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Solomon R. Guggenheim Museum have in Germany?

Solomon R. Guggenheim Museum has an estimated audience of 288,502 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Solomon R. Guggenheim Museum fans?

55.5% of Solomon R. Guggenheim Museum fans are female, 44.5% are male, with an average age of 36.4 years.

03

Which brands do Solomon R. Guggenheim Museum fans like most?

Solomon R. Guggenheim Museum fans show strongest brand affinity for Phillips (auctioneers) (26.21×), Gagosian Gallery (42.63×), and Whitney Museum of American Art (67.86×) over the country average.

04

Where do Solomon R. Guggenheim Museum fans live in Germany?

Solomon R. Guggenheim Museum fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Solomon R. Guggenheim Museum fans also like?

Beyond Solomon R. Guggenheim Museum itself, the audience over-indexes on Gagosian Gallery (42.63×), Whitney Museum of American Art (67.86×), Tate Modern (30.39×), and Metropolitan Museum of Art (27.12×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Solomon R. Guggenheim Museum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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