Tate Modern Audience in Germany
Tate Modern has an estimated audience of 685,304 people in Germany. 66.7% are female, 33.3% are male, average age 38.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Juicy Couture, Art Basel, Museum of Modern Art, Metropolitan Museum of Art, Saatchi Art.
The average Tate Modern fan in Germany is 38.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Juicy Couture, Art Basel, Museum of Modern Art, with strongest over-indexing on Juicy Couture (53.06× the country average). Demographically, the Tate Modern audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Career Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Arts & Culture · Type: POI · Subtype: Museum
Demographics of Tate Modern fans
| Metric | Value |
|---|---|
| Female | 66.7% |
| Male | 33.3% |
| Average age | 38.2 |
| Estimated audience size | 685,304 |
Audience persona
The typical Tate Modern fan in Germany is more female, around 38.2 years old, with strong Career Orientation tendencies and a notable affinity for Juicy Couture.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 160,050 | 1.07× |
| Bayern | 139,108 | 1.26× |
| Baden-Württemberg | 93,270 | 1× |
| Berlin | 73,136 | 2.39× |
| Hessen | 66,702 | 1.28× |
| Niedersachsen | 51,920 | 0.78× |
| Sachsen | 30,306 | 0.9× |
| Rheinland-Pfalz | 27,249 | 0.79× |
| Hamburg | 25,162 | 1.62× |
| Schleswig-Holstein | 18,572 | 0.75× |
| Brandenburg | 17,792 | 0.84× |
| Thüringen | 11,662 | 0.67× |
| Sachsen-Anhalt | 10,799 | 0.61× |
| Mecklenburg-Vorpommern | 6,463 | 0.49× |
| Bremen | 5,770 | 0.98× |
| Saarland | 5,143 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Juicy Couture | 53.06× | Fashion & Accessoires |
| Art Basel | 30.42× | Arts & Culture |
| Museum of Modern Art | 19× | Arts & Culture |
| Metropolitan Museum of Art | 26.35× | Arts & Culture |
| Saatchi Art | 39.51× | Arts & Culture |
| Saatchi Gallery | 21.71× | Arts & Culture |
| Christie's | 24.33× | Business & Career |
| Augusta National Golf Club | 56.79× | Sports |
| Tagesschau | 3.53× | Movies & TV |
| Personal luxury car | 13.32× | Cars & Mobility |
| Sotheby's | 25.51× | Business & Career |
| Smartglasses | 61.31× | Technology & Electronics |
| Gagosian Gallery | 21.44× | Arts & Culture |
| Frieze Art Fair | 25.04× | Arts & Culture |
| Travel insurance | 13.7× | Travel & Leisure |
| Art auction | 14.89× | Arts & Culture |
| Contemporary art | 4.49× | Arts & Culture |
| Bubble Shooter | 13.51× | Games |
| Art Collecting | 10.7× | Arts & Culture |
| Canada Goose | 10.7× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.97 |
| Design Affinity | PREMIUM | 2.12 |
| Urban Lifestyle | OPEN | 2.05 |
| Sustainability | BALANCE | 1.84 |
| DIY Mentality | THRILL | 1.74 |
| Creativity | OPEN | 1.63 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 16.7% |
| United States | 15.5% |
| China | 13.5% |
See Tate Modern audiences in other countries
More Museum audiences in Germany
- Roman Baths (Bath) (6,103,957)
- Hamburger Kunsthalle (1,815,257)
- Museum of Modern Art (1,702,431)
- Senckenberg Naturmuseum (1,253,017)
- Neue Nationalgalerie (1,127,032)
Frequently asked questions
How many fans does Tate Modern have in Germany?
Tate Modern has an estimated audience of 685,304 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Tate Modern fans?
66.7% of Tate Modern fans are female, 33.3% are male, with an average age of 38.2 years.
Which brands do Tate Modern fans like most?
Tate Modern fans show strongest brand affinity for Juicy Couture (53.06×), Art Basel (30.42×), and Museum of Modern Art (19×) over the country average.
Where do Tate Modern fans live in Germany?
Tate Modern fans in Germany are most concentrated in Nordrhein-Westfalen (reach 160,050), Bayern (reach 139,108), and Baden-Württemberg (reach 93,270). These three regions account for the largest share of the active audience.
What other brands do Tate Modern fans also like?
Beyond Tate Modern itself, the audience over-indexes on Art Basel (30.42×), Museum of Modern Art (19×), Metropolitan Museum of Art (26.35×), and Saatchi Art (39.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tate Modern. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.