Rascasse Audience Intelligence

Tate Modern Audience in Germany

A data profile of the people who buy, follow and care about Tate Modern in Germany — modelled from more than twelve digital signal sources. Tate Modern has an estimated audience of 685,304 people in Germany.

#15among Museum in Germany#729among POI in Germany#111in Arts & Culture

The average Tate Modern fan in Germany is 38.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Juicy Couture, Art Basel, Museum of Modern Art, with strongest over-indexing on Juicy Couture (53.06× the country average).

Demographically, the Tate Modern audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Travelling, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Tate Modern fan in Germany is more female, around 38.2 years old, with strong Travelling tendencies and a notable affinity for Juicy Couture.

Category: Arts & Culture · Type: POI · Subtype: Museum

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tate Modern profile in Germany.

Audience size
685K
in Germany
Gender
66.7%♀
33.3% male
Age
38.2
average years
Country rank
#9002
POI in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tate Modern fans

66.7% are female, 33.3% are male, average age 38.2.

Fig. 02

Gender split

66.7%
Female
33.3%
Male
Demographic split for Tate Modern audience in Germany
MetricValue
Female66.7%
Male33.3%
Average age38.2
Estimated audience size685,304
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Tate Modern audience in Germany
Age bracketShare%
16-1920%
20-2920%
30-3922%
40-4922%
50+16%
Fig. 04

Worldwide distribution

4.1%

of the worldwide Tate Modern audience comes from Germany.

Worldwide audience distribution share by country for Tate Modern
CountryShare
United Kingdom16.7%
United States15.5%
China13.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tate Modern audience in Germany is strongest.

Fig. 05

Top regions by affinity

Tate Modern fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~70K2.28×
02Hamburg~20K1.55×
03Bayern~100K1.24×
04Hessen~60K1.24×
05Nordrhein-Westfalen~200K1.03×
06Bremen~6K1.02×
07Baden-Württemberg~90K0.99×
08Sachsen~30K0.89×
09Brandenburg~20K0.89×
10Rheinland-Pfalz~30K0.82×
11Niedersachsen~50K0.80×
12Schleswig-Holstein~20K0.79×
13Thüringen~10K0.77×
14Saarland~6K0.73×
15Sachsen-Anhalt~10K0.70×
16Mecklenburg-Vorpommern~8K0.64×
Fig. 06

Affinity by region

Affinity by region — Tate Modern, Germany
0.64×1.00×2.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tate Modern audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tate Modern audience
#·InterestCategoryAffinity×
01SmartglassesTechnology & Electronics61.31×
02Augusta National Golf ClubSports56.79×
03Juicy CoutureFashion & Accessoires53.06×
04Saatchi ArtArts & Culture39.51×
05Art BaselArts & Culture30.42×
06Metropolitan Museum of ArtArts & Culture26.35×
07Sotheby'sBusiness & Career25.51×
08Frieze Art FairArts & Culture25.04×
09Christie'sBusiness & Career24.33×
10Saatchi GalleryArts & Culture21.71×
11Gagosian GalleryArts & Culture21.44×
12Museum of Modern ArtArts & Culture19.00×
13Phillips (auctioneers)Shopping16.86×
14Art auctionArts & Culture14.89×
15Travel insuranceTravel & Leisure13.70×
16Bubble ShooterGames13.51×
17Personal luxury carCars & Mobility13.32×
18Art CollectingArts & Culture10.70×
19Contemporary artArts & Culture4.49×
20TagesschauMovies & TV3.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tate Modern audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tate Modern audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.43×
Design AffinityPREMIUM2.34×
Quality AwarenessPREMIUM2.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tate Modern audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.64×
PatriotismCONSERVATISM0.64×
Need for SecurityCONSERVATISM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tate Modern have in Germany?

Tate Modern has an estimated audience of 685,304 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Tate Modern fans?

66.7% of Tate Modern fans are female, 33.3% are male, with an average age of 38.2 years.

03

Which brands do Tate Modern fans like most?

Tate Modern fans show strongest brand affinity for Juicy Couture (53.06×), Art Basel (30.42×), and Museum of Modern Art (19×) over the country average.

04

Where do Tate Modern fans live in Germany?

Tate Modern fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Tate Modern fans also like?

Beyond Tate Modern itself, the audience over-indexes on Art Basel (30.42×), Museum of Modern Art (19×), Metropolitan Museum of Art (26.35×), and Saatchi Art (39.51×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Museum audiences in Germany

See Tate Modern audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Tate Modern. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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