Juicy Couture Audience in Germany
Juicy Couture has an estimated audience of 291,893 people in Germany. 60.9% are female, 39.1% are male, average age 38.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Handmade Crafts, Live events, Yahoo!奇摩名人娛樂, Home repair, Health And Beauty.
The average Juicy Couture fan in Germany is 38.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Handmade Crafts, Live events, Yahoo!奇摩名人娛樂, with strongest over-indexing on Handmade Crafts (10.32× the country average). Demographically, the Juicy Couture audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Luxury Orientation, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Demographics of Juicy Couture fans
| Metric | Value |
|---|---|
| Female | 60.9% |
| Male | 39.1% |
| Average age | 38.4 |
| Estimated audience size | 291,893 |
Audience persona
The typical Juicy Couture fan in Germany is more female, around 38.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Handmade Crafts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 75,640 | 1.18× |
| Bayern | 52,503 | 1.12× |
| Baden-Württemberg | 40,789 | 1.02× |
| Niedersachsen | 28,418 | 1× |
| Hessen | 26,690 | 1.2× |
| Berlin | 18,479 | 1.42× |
| Rheinland-Pfalz | 15,171 | 1.04× |
| Sachsen | 10,795 | 0.75× |
| Schleswig-Holstein | 9,708 | 0.93× |
| Hamburg | 8,445 | 1.28× |
| Brandenburg | 8,031 | 0.89× |
| Thüringen | 5,322 | 0.72× |
| Sachsen-Anhalt | 5,110 | 0.68× |
| Mecklenburg-Vorpommern | 3,847 | 0.69× |
| Saarland | 3,233 | 0.9× |
| Bremen | 2,960 | 1.19× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Handmade Crafts | 10.32× | Kids & Family |
| Live events | 3.1× | Music & Radio |
| Yahoo!奇摩名人娛樂 | 4.21× | Internet & Social Media |
| Home repair | 3.52× | Home & Garden |
| Health And Beauty | 5.09× | Beauty & Wellness |
| Outdoor Photographer | 4.25× | Arts & Culture |
| Landscape design | 4.13× | Business & Career |
| Bad Bunny | 6.06× | Music & Radio |
| Vegetable Gardening | 5.95× | Food & Beverages |
| Bedroom furniture | 4.43× | Home & Garden |
| Ethical consumerism | 4.25× | Shopping |
| Cottage | 4.16× | Travel & Leisure |
| Property finder | 3.6× | Home & Garden |
| Landscaping | 3.76× | Home & Garden |
| Baby powder | 4.73× | Kids & Family |
| Diaper bag | 4.64× | Kids & Family |
| Handmade | 3.32× | Home & Garden |
| Hugendubel | 3.58× | Shopping |
| Lieferando.de | 2.03× | Food & Beverages |
| Gardener | 2.91× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.11 |
| Creativity | OPEN | 1.89 |
| Quality Awareness | PREMIUM | 1.81 |
| Design Affinity | PREMIUM | 1.69 |
| Career Orientation | POWER | 1.66 |
| Sustainability | BALANCE | 1.58 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.6% |
| United Kingdom | 7.0% |
| Germany | 4.5% |
See Juicy Couture audiences in other countries
More Fashion & Accessoires audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Juicy Couture have in Germany?
Juicy Couture has an estimated audience of 291,893 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Juicy Couture fans?
60.9% of Juicy Couture fans are female, 39.1% are male, with an average age of 38.4 years.
Which brands do Juicy Couture fans like most?
Juicy Couture fans show strongest brand affinity for Handmade Crafts (10.32×), Live events (3.1×), and Yahoo!奇摩名人娛樂 (4.21×) over the country average.
Where do Juicy Couture fans live in Germany?
Juicy Couture fans in Germany are most concentrated in Nordrhein-Westfalen (reach 75,640), Bayern (reach 52,503), and Baden-Württemberg (reach 40,789). These three regions account for the largest share of the active audience.
What other brands do Juicy Couture fans also like?
Beyond Juicy Couture itself, the audience over-indexes on Live events (3.1×), Yahoo!奇摩名人娛樂 (4.21×), Home repair (3.52×), and Health And Beauty (5.09×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Juicy Couture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.