Landscaping Audience in Germany
Landscaping has an estimated audience of 4,808,250 people in Germany. 48.7% are female, 51.3% are male, average age 39.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bradley Cooper, Houseplant, Ornamental plant, Ski resort, Plant nursery.
The average Landscaping fan in Germany is 39.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bradley Cooper, Houseplant, Ornamental plant, with strongest over-indexing on Bradley Cooper (20× the country average). Demographically, the Landscaping audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Landscaping fans
| Metric | Value |
|---|---|
| Female | 48.7% |
| Male | 51.3% |
| Average age | 39.2 |
| Estimated audience size | 4,808,250 |
Audience persona
The typical Landscaping fan in Germany is balanced, around 39.2 years old, with strong Design Affinity tendencies and a notable affinity for Bradley Cooper.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 978,699 | 0.93× |
| Bayern | 725,768 | 0.94× |
| Baden-Württemberg | 636,391 | 0.97× |
| Hessen | 574,761 | 1.57× |
| Niedersachsen | 473,466 | 1.01× |
| Berlin | 275,468 | 1.28× |
| Rheinland-Pfalz | 252,756 | 1.05× |
| Sachsen | 151,509 | 0.64× |
| Schleswig-Holstein | 129,885 | 0.75× |
| Brandenburg | 119,711 | 0.8× |
| Thüringen | 102,765 | 0.84× |
| Hamburg | 85,470 | 0.79× |
| Sachsen-Anhalt | 82,192 | 0.66× |
| Bremen | 80,595 | 1.96× |
| Saarland | 66,729 | 1.13× |
| Mecklenburg-Vorpommern | 61,962 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bradley Cooper | 20× | Movies & TV |
| Houseplant | 9.67× | Home & Garden |
| Ornamental plant | 7× | Home & Garden |
| Ski resort | 6.25× | Travel & Leisure |
| Plant nursery | 6.23× | Home & Garden |
| Ryanair | 3.56× | Travel & Leisure |
| Do it yourself (DIY) | 2.98× | Home & Garden |
| Renovation | 3.59× | Home & Garden |
| Google News | 4.93× | News |
| Off-road vehicle | 7.72× | Cars & Mobility |
| First-time buyer | 5.32× | Shopping |
| Art Collecting | 8.95× | Arts & Culture |
| FIFA Club World Cup | 8.21× | Sports |
| Greenhouse | 6.76× | Home & Garden |
| Livemusic | 3.49× | Music & Radio |
| Etsy | 3.7× | Fashion & Accessoires |
| Modern architecture | 3.8× | Arts & Culture |
| Christmas decoration | 6.41× | Home & Garden |
| Art exhibition | 4× | Arts & Culture |
| Wizz Air | 6.55× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.8 |
| DIY Mentality | THRILL | 2.71 |
| Urban Lifestyle | OPEN | 2.27 |
| Sports Activity | POWER | 2.14 |
| Sustainability | BALANCE | 1.94 |
| Luxury Orientation | PREMIUM | 1.82 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.9% |
| United Kingdom | 7.3% |
| Germany | 4.0% |
See Landscaping audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Landscaping have in Germany?
Landscaping has an estimated audience of 4,808,250 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Landscaping fans?
48.7% of Landscaping fans are female, 51.3% are male, with an average age of 39.2 years.
Which brands do Landscaping fans like most?
Landscaping fans show strongest brand affinity for Bradley Cooper (20×), Houseplant (9.67×), and Ornamental plant (7×) over the country average.
Where do Landscaping fans live in Germany?
Landscaping fans in Germany are most concentrated in Nordrhein-Westfalen (reach 978,699), Bayern (reach 725,768), and Baden-Württemberg (reach 636,391). These three regions account for the largest share of the active audience.
What other brands do Landscaping fans also like?
Beyond Landscaping itself, the audience over-indexes on Houseplant (9.67×), Ornamental plant (7×), Ski resort (6.25×), and Plant nursery (6.23×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Landscaping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.