Rascasse Audience Intelligence

Landscaping Audience in Germany

A data profile of the people who buy, follow and care about Landscaping in Germany — modelled from more than twelve digital signal sources. Landscaping has an estimated audience of 4,808,250 people in Germany.

#697among Topic in Germany#83in Home & Garden

The average Landscaping fan in Germany is 39.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Houseplant, Bradley Cooper, Ornamental plant, with strongest over-indexing on Houseplant (14.88× the country average).

Demographically, the Landscaping audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Urban Lifestyle, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Landscaping fan in Germany is balanced, around 39.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Houseplant.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Landscaping profile in Germany.

Audience size
4.8M
in Germany
Gender
48.7%♀
51.3% male
Age
39.2
average years
Country rank
#1120
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Landscaping fans

48.7% are female, 51.3% are male, average age 39.2.

Fig. 02

Gender split

48.7%
Female
51.3%
Male
Demographic split for Landscaping audience in Germany
MetricValue
Female48.7%
Male51.3%
Average age39.2
Estimated audience size4,808,250
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Landscaping audience in Germany
Age bracketShare%
16-1919%
20-2920%
30-3921%
40-4922%
50+19%
Fig. 04

Worldwide distribution

4.0%

of the worldwide Landscaping audience comes from Germany.

Worldwide audience distribution share by country for Landscaping
CountryShare
United States28.9%
United Kingdom7.3%
Germany4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Landscaping audience in Germany is strongest.

Fig. 05

Top regions by affinity

Landscaping fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~500K1.29×
02Berlin~200K1.16×
03Bayern~900K1.13×
04Niedersachsen~500K1.11×
05Baden-Württemberg~700K1.10×
06Nordrhein-Westfalen~1M1.09×
07Bremen~40K1.08×
08Rheinland-Pfalz~200K1.02×
09Schleswig-Holstein~200K1.00×
10Hamburg~100K0.98×
11Thüringen~100K0.92×
12Brandenburg~100K0.91×
13Saarland~50K0.91×
14Mecklenburg-Vorpommern~80K0.89×
15Sachsen~200K0.87×
16Sachsen-Anhalt~100K0.83×
Fig. 06

Affinity by region

Affinity by region — Landscaping, Germany
0.83×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Landscaping audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Landscaping audience
#·InterestCategoryAffinity×
01Bradley CooperMovies & TV20.00×
02HouseplantHome & Garden14.88×
03FIFA Club World CupSports9.48×
04Ornamental plantHome & Garden8.86×
05GreenhouseHome & Garden8.21×
06Christmas decorationHome & Garden6.82×
07FertilizerHome & Garden6.67×
08Off-road vehicleCars & Mobility6.58×
09Wizz AirTravel & Leisure6.32×
10Plant nurseryHome & Garden5.98×
11First-time buyerShopping5.87×
12Google NewsNews5.23×
13Ski resortTravel & Leisure4.62×
14Flowering plantHome & Garden4.32×
15Unique GiftsShopping4.28×
16Garden furnitureHome & Garden4.11×
17Modern architectureArts & Culture3.44×
18RyanairTravel & Leisure3.08×
19RenovationHome & Garden2.86×
20Do it yourself (DIY)Home & Garden2.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Landscaping audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Landscaping audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN4.42×
Design AffinityPREMIUM2.59×
Quality AwarenessPREMIUM2.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Landscaping audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.88×
SpiritualityBALANCE0.96×
Community OrientationOPEN0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Landscaping have in Germany?

Landscaping has an estimated audience of 4,808,250 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Landscaping fans?

48.7% of Landscaping fans are female, 51.3% are male, with an average age of 39.2 years.

03

Which brands do Landscaping fans like most?

Landscaping fans show strongest brand affinity for Houseplant (14.88×), Bradley Cooper (20×), and Ornamental plant (8.86×) over the country average.

04

Where do Landscaping fans live in Germany?

Landscaping fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~900K), and Baden-Württemberg (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Landscaping fans also like?

Beyond Landscaping itself, the audience over-indexes on Bradley Cooper (20×), Ornamental plant (8.86×), Plant nursery (5.98×), and Greenhouse (8.21×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Landscaping audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Landscaping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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