Landscaping Audience in Canada
Landscaping has an estimated audience of 4,631,784 people in Canada. 43.1% are female, 56.9% are male, average age 42.8. Top regions: Ontario, British Columbia, Alberta. Top brand affinities: Lawn mower, Renovation, Home Appliances, Garden furniture, Hardware store.
The average Landscaping fan in Canada is 42.8 years old, more male, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Alberta. Top brand affinities include Lawn mower, Renovation, Home Appliances, with strongest over-indexing on Lawn mower (4.4× the country average). Demographically, the Landscaping audience skews more male with an average age of 42.8, and over-indexes on personality traits such as DIY Mentality, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Landscaping fans
| Metric | Value |
|---|---|
| Female | 43.1% |
| Male | 56.9% |
| Average age | 42.8 |
| Estimated audience size | 4,631,784 |
Audience persona
The typical Landscaping fan in Canada is more male, around 42.8 years old, with strong DIY Mentality tendencies and a notable affinity for Lawn mower.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,859,785 | 1.47× |
| British Columbia | 945,216 | 1.36× |
| Alberta | 705,866 | 1.23× |
| Quebec | 508,198 | 0.46× |
| Manitoba | 195,592 | 1.13× |
| Nova Scotia | 145,907 | 1.06× |
| Saskatchewan | 142,906 | 0.97× |
| New Brunswick | 122,268 | 1.14× |
| Newfoundland and Labrador | 47,698 | 0.68× |
| Prince Edward Island | 19,047 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lawn mower | 4.4× | Home & Garden |
| Renovation | 2.05× | Home & Garden |
| Home Appliances | 1.68× | Home & Garden |
| Garden furniture | 2.97× | Home & Garden |
| Hardware store | 1.67× | Home & Garden |
| Home insurance | 2.6× | Business & Career |
| First-time buyer | 1.75× | Shopping |
| Gardening | 1.58× | Home & Garden |
| Luxury real estate | 2.04× | Business & Career |
| Grilling | 1.6× | Food & Beverages |
| Fertilizer | 2.9× | Home & Garden |
| Kitchenware | 1.95× | Home & Garden |
| Innovation | 1.67× | Business & Career |
| Efficient energy use | 2.2× | Technology & Electronics |
| Used Cars | 1.8× | Cars & Mobility |
| Sustainable energy | 1.99× | Home & Garden |
| Microwave oven | 1.95× | Home & Garden |
| Public transport | 1.65× | Cars & Mobility |
| First class travel | 1.65× | Travel & Leisure |
| Garden centre | 2.42× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.61 |
| Family Orientation | CONSERVATISM | 1.59 |
| Indulgence | JOY | 1.44 |
| Quality Awareness | PREMIUM | 1.42 |
| Need for Security | CONSERVATISM | 1.41 |
| Convenience Orientation | PREMIUM | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.9% |
| United Kingdom | 7.3% |
| Germany | 4.0% |
See Landscaping audiences in other countries
More Home & Garden audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Landscaping have in Canada?
Landscaping has an estimated audience of 4,631,784 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Landscaping fans?
43.1% of Landscaping fans are female, 56.9% are male, with an average age of 42.8 years.
Which brands do Landscaping fans like most?
Landscaping fans show strongest brand affinity for Lawn mower (4.4×), Renovation (2.05×), and Home Appliances (1.68×) over the country average.
Where do Landscaping fans live in Canada?
Landscaping fans in Canada are most concentrated in Ontario (reach 2,859,785), British Columbia (reach 945,216), and Alberta (reach 705,866). These three regions account for the largest share of the active audience.
What other brands do Landscaping fans also like?
Beyond Landscaping itself, the audience over-indexes on Renovation (2.05×), Home Appliances (1.68×), Garden furniture (2.97×), and Hardware store (1.67×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Landscaping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.