A data profile of the people who buy, follow and care about Landscaping in Canada — modelled from more than twelve digital signal sources. Landscaping has an estimated audience of 4,631,784 people in Canada.
The average Landscaping fan in Canada is 42.8 years old, more male, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Alberta.
Top brand affinities include Lawn mower, Renovation, Home Appliances, with strongest over-indexing on Lawn mower (4.4× the country average).
Demographically, the Landscaping audience skews more male with an average age of 42.8, and over-indexes on personality traits such as DIY Mentality, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Landscaping fan in Canada is more male, around 42.8 years old, with strong DIY Mentality tendencies and a notable affinity for Lawn mower.
The key figures that characterise the Landscaping profile in Canada.
43.1% are female, 56.9% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 43.1% |
| Male | 56.9% |
| Average age | 42.8 |
| Estimated audience size | 4,631,784 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 28% |
of the worldwide Landscaping audience comes from Canada.
| Country | Share |
|---|---|
| United States | 28.9% |
| United Kingdom | 7.3% |
| Germany | 4.0% |
Where the Landscaping audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~3M | 1.47× | |
| 02 | British Columbia | ~900K | 1.36× | |
| 03 | Alberta | ~700K | 1.23× | |
| 04 | New Brunswick | ~100K | 1.14× | |
| 05 | Manitoba | ~200K | 1.13× | |
| 06 | Nova Scotia | ~100K | 1.06× | |
| 07 | Saskatchewan | ~100K | 0.97× | |
| 08 | Prince Edward Island | ~20K | 0.84× | |
| 09 | Newfoundland and Labrador | ~50K | 0.68× | |
| 10 | Quebec | ~500K | 0.46× |
The strongest cross-interests of the Landscaping audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lawn mower | Home & Garden | 4.40× | ||
| 02 | Garden furniture | Home & Garden | 2.97× | ||
| 03 | Fertilizer | Home & Garden | 2.90× | ||
| 04 | Home insurance | Business & Career | 2.60× | ||
| 05 | Garden centre | Home & Garden | 2.42× | ||
| 06 | Efficient energy use | Technology & Electronics | 2.20× | ||
| 07 | Renovation | Home & Garden | 2.05× | ||
| 08 | Luxury real estate | Business & Career | 2.04× | ||
| 09 | Sustainable energy | Home & Garden | 1.99× | ||
| 10 | Kitchenware | Home & Garden | 1.95× | ||
| 11 | Microwave oven | Home & Garden | 1.95× | ||
| 12 | Used Cars | Cars & Mobility | 1.80× | ||
| 13 | First-time buyer | Shopping | 1.75× | ||
| 14 | Home Appliances | Home & Garden | 1.68× | ||
| 15 | Hardware store | Home & Garden | 1.67× | ||
| 16 | Innovation | Business & Career | 1.67× | ||
| 17 | Public transport | Cars & Mobility | 1.65× | ||
| 18 | First class travel | Travel & Leisure | 1.65× | ||
| 19 | Grilling | Food & Beverages | 1.60× | ||
| 20 | Gardening | Home & Garden | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.61× | |
| Family Orientation | CONSERVATISM | 1.59× | |
| Indulgence | JOY | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.79× | |
| Spirituality | BALANCE | 0.88× | |
| Early Adopter Mentality | POWER | 0.89× |
Landscaping has an estimated audience of 4,631,784 people in Canada, concentrated in Ontario and British Columbia.
43.1% of Landscaping fans are female, 56.9% are male, with an average age of 42.8 years.
Landscaping fans show strongest brand affinity for Lawn mower (4.4×), Renovation (2.05×), and Home Appliances (1.68×) over the country average.
Landscaping fans in Canada are most concentrated in Ontario (reach ~3M), British Columbia (reach ~900K), and Alberta (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Landscaping itself, the audience over-indexes on Renovation (2.05×), Home Appliances (1.68×), Garden furniture (2.97×), and Hardware store (1.67×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Landscaping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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