Renovation Audience in Canada
Renovation has an estimated audience of 7,388,600 people in Canada. 48.0% are female, 52.0% are male, average age 45.6. Top regions: Quebec, Ontario, British Columbia. Top brand affinities: Home construction, Home repair, Rona, Property finder, Home Interior Design.
The average Renovation fan in Canada is 45.6 years old, balanced, and lives primarily in Quebec. The audience is concentrated in Quebec, Ontario, British Columbia. Top brand affinities include Home construction, Home repair, Rona, with strongest over-indexing on Home construction (3.36× the country average). Demographically, the Renovation audience skews balanced with an average age of 45.6, and over-indexes on personality traits such as Urban Lifestyle, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Renovation fans
| Metric | Value |
|---|---|
| Female | 48.0% |
| Male | 52.0% |
| Average age | 45.6 |
| Estimated audience size | 7,388,600 |
Audience persona
The typical Renovation fan in Canada is balanced, around 45.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Home construction.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Quebec | 5,541,450 | 6.51× |
| Ontario | 1,497,306 | 0.48× |
| British Columbia | 881,960 | 0.8× |
| Alberta | 749,594 | 0.82× |
| Manitoba | 236,315 | 0.86× |
| Saskatchewan | 203,292 | 0.87× |
| Nova Scotia | 189,750 | 0.86× |
| New Brunswick | 152,244 | 0.89× |
| Newfoundland and Labrador | 104,636 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home construction | 3.36× | Home & Garden |
| Home repair | 3.17× | Home & Garden |
| Rona | 2.14× | Home & Garden |
| Property finder | 2.34× | Home & Garden |
| Home Interior Design | 2.88× | Home & Garden |
| Backyard | 2.52× | Home & Garden |
| Home Appliances | 1.66× | Home & Garden |
| Landscaping | 2.05× | Home & Garden |
| Bathroom | 1.84× | Home & Garden |
| Landscape design | 2.31× | Business & Career |
| Starter home | 2.12× | Home & Garden |
| Real estate development | 2.03× | Business & Career |
| IKEA | 1.5× | Home & Garden |
| Patio | 2.02× | Home & Garden |
| Carpentry | 2.1× | Home & Garden |
| Household | 1.64× | Home & Garden |
| Real property | 1.56× | Home & Garden |
| Hardware store | 1.62× | Home & Garden |
| Home Design | 2.13× | Home & Garden |
| Living room | 1.96× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.6 |
| Early Adopter Mentality | POWER | 1.16 |
| Career Orientation | POWER | 1.1 |
| Need for Security | CONSERVATISM | 0.99 |
| Travelling | THRILL | 0.98 |
| Family Orientation | CONSERVATISM | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 8.0% |
| United Kingdom | 5.4% |
See Renovation audiences in other countries
More Home & Garden audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Renovation have in Canada?
Renovation has an estimated audience of 7,388,600 people in Canada, concentrated in Quebec and Ontario.
What is the gender split and age of Renovation fans?
48.0% of Renovation fans are female, 52.0% are male, with an average age of 45.6 years.
Which brands do Renovation fans like most?
Renovation fans show strongest brand affinity for Home construction (3.36×), Home repair (3.17×), and Rona (2.14×) over the country average.
Where do Renovation fans live in Canada?
Renovation fans in Canada are most concentrated in Quebec (reach 5,541,450), Ontario (reach 1,497,306), and British Columbia (reach 881,960). These three regions account for the largest share of the active audience.
What other brands do Renovation fans also like?
Beyond Renovation itself, the audience over-indexes on Home repair (3.17×), Rona (2.14×), Property finder (2.34×), and Home Interior Design (2.88×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Renovation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.