A data profile of the people who buy, follow and care about Renovation in Canada — modelled from more than twelve digital signal sources. Renovation has an estimated audience of 7,388,600 people in Canada.
The average Renovation fan in Canada is 45.6 years old, balanced, and lives primarily in Quebec.
The audience is concentrated in Quebec, Ontario, British Columbia.
Top brand affinities include Home construction, Home repair, Rona, with strongest over-indexing on Home construction (3.36× the country average).
Demographically, the Renovation audience skews balanced with an average age of 45.6, and over-indexes on personality traits such as Urban Lifestyle, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Renovation fan in Canada is balanced, around 45.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Home construction.
The key figures that characterise the Renovation profile in Canada.
48.0% are female, 52.0% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 48.0% |
| Male | 52.0% |
| Average age | 45.6 |
| Estimated audience size | 7,388,600 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 34% |
of the worldwide Renovation audience comes from Canada.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 8.0% |
| United Kingdom | 5.4% |
Where the Renovation audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Quebec | ~5.5M | 6.51× | |
| 02 | Newfoundland and Labrador | ~100K | 0.93× | |
| 03 | New Brunswick | ~200K | 0.89× | |
| 04 | Saskatchewan | ~200K | 0.87× | |
| 05 | Manitoba | ~200K | 0.86× | |
| 06 | Nova Scotia | ~200K | 0.86× | |
| 07 | Alberta | ~700K | 0.82× | |
| 08 | British Columbia | ~900K | 0.80× | |
| 09 | Ontario | ~1.5M | 0.48× |
The strongest cross-interests of the Renovation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Home construction | Home & Garden | 3.36× | ||
| 02 | Home repair | Home & Garden | 3.17× | ||
| 03 | Home Interior Design | Home & Garden | 2.88× | ||
| 04 | Backyard | Home & Garden | 2.52× | ||
| 05 | Property finder | Home & Garden | 2.34× | ||
| 06 | Landscape design | Business & Career | 2.31× | ||
| 07 | Rona | Home & Garden | 2.14× | ||
| 08 | Home Design | Home & Garden | 2.13× | ||
| 09 | Starter home | Home & Garden | 2.12× | ||
| 10 | Carpentry | Home & Garden | 2.10× | ||
| 11 | Landscaping | Home & Garden | 2.05× | ||
| 12 | Real estate development | Business & Career | 2.03× | ||
| 13 | Patio | Home & Garden | 2.02× | ||
| 14 | Living room | Home & Garden | 1.96× | ||
| 15 | Bathroom | Home & Garden | 1.84× | ||
| 16 | Home Appliances | Home & Garden | 1.66× | ||
| 17 | Household | Home & Garden | 1.64× | ||
| 18 | Hardware store | Home & Garden | 1.62× | ||
| 19 | Real property | Home & Garden | 1.56× | ||
| 20 | IKEA | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.60× | |
| Early Adopter Mentality | POWER | 1.16× | |
| Career Orientation | POWER | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.74× | |
| Convenience Orientation | PREMIUM | 0.74× | |
| Design Affinity | PREMIUM | 0.75× |
Renovation has an estimated audience of 7,388,600 people in Canada, concentrated in Quebec and Ontario.
48.0% of Renovation fans are female, 52.0% are male, with an average age of 45.6 years.
Renovation fans show strongest brand affinity for Home construction (3.36×), Home repair (3.17×), and Rona (2.14×) over the country average.
Renovation fans in Canada are most concentrated in Quebec (reach ~5.5M), Ontario (reach ~1.5M), and British Columbia (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Renovation itself, the audience over-indexes on Home repair (3.17×), Rona (2.14×), Property finder (2.34×), and Home Interior Design (2.88×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Renovation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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