A data profile of the people who buy, follow and care about Real estate development in Canada — modelled from more than twelve digital signal sources. Real estate development has an estimated audience of 4,176,982 people in Canada.
The average Real estate development fan in Canada is 41.3 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include Luxury real estate, First-time buyer, Renovation, with strongest over-indexing on Luxury real estate (4.8× the country average).
Demographically, the Real estate development audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Real estate development fan in Canada is balanced, around 41.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Luxury real estate.
The key figures that characterise the Real estate development profile in Canada.
48.3% are female, 51.7% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 48.3% |
| Male | 51.7% |
| Average age | 41.3 |
| Estimated audience size | 4,176,982 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 25% |
of the worldwide Real estate development audience comes from Canada.
| Country | Share |
|---|---|
| United States | 14.8% |
| Japan | 8.9% |
| China | 6.6% |
Where the Real estate development audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | British Columbia | ~1M | 1.57× | |
| 02 | Ontario | ~2M | 1.21× | |
| 03 | Prince Edward Island | ~20K | 1.13× | |
| 04 | Newfoundland and Labrador | ~70K | 1.03× | |
| 05 | New Brunswick | ~90K | 0.96× | |
| 06 | Saskatchewan | ~100K | 0.95× | |
| 07 | Nova Scotia | ~100K | 0.94× | |
| 08 | Manitoba | ~100K | 0.93× | |
| 09 | Alberta | ~500K | 0.91× | |
| 10 | Quebec | ~800K | 0.80× |
The strongest cross-interests of the Real estate development audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Luxury real estate | Business & Career | 4.80× | ||
| 02 | Real estate investing | Business & Career | 4.00× | ||
| 03 | Terraced house | Home & Garden | 3.96× | ||
| 04 | Energy bar | Food & Beverages | 3.65× | ||
| 05 | Single-family detached home | Home & Garden | 3.57× | ||
| 06 | First-time buyer | Shopping | 3.19× | ||
| 07 | Asset management | Business & Career | 3.13× | ||
| 08 | Family car | Cars & Mobility | 2.68× | ||
| 09 | Public transport | Cars & Mobility | 2.50× | ||
| 10 | Home insurance | Business & Career | 2.44× | ||
| 11 | First class travel | Travel & Leisure | 2.28× | ||
| 12 | Home automation | Technology & Electronics | 2.18× | ||
| 13 | Sustainable energy | Home & Garden | 2.09× | ||
| 14 | Innovation | Business & Career | 2.05× | ||
| 15 | Renovation | Home & Garden | 2.03× | ||
| 16 | Kitchenware | Home & Garden | 2.01× | ||
| 17 | Tesla Motors | Cars & Mobility | 1.87× | ||
| 18 | Mortgage loans | Business & Career | 1.86× | ||
| 19 | Car rentals | Cars & Mobility | 1.64× | ||
| 20 | Home Appliances | Home & Garden | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 2.40× | |
| Design Affinity | PREMIUM | 2.07× | |
| Indulgence | JOY | 1.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.82× | |
| Spirituality | BALANCE | 0.85× | |
| Mindfulness | BALANCE | 0.88× |
Real estate development has an estimated audience of 4,176,982 people in Canada, concentrated in Ontario and British Columbia.
48.3% of Real estate development fans are female, 51.7% are male, with an average age of 41.3 years.
Real estate development fans show strongest brand affinity for Luxury real estate (4.8×), First-time buyer (3.19×), and Renovation (2.03×) over the country average.
Real estate development fans in Canada are most concentrated in Ontario (reach ~2M), British Columbia (reach ~1M), and Quebec (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Real estate development itself, the audience over-indexes on First-time buyer (3.19×), Renovation (2.03×), Terraced house (3.96×), and Real estate investing (4.0×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Real estate development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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