Real estate development Audience in Canada
Real estate development has an estimated audience of 4,176,982 people in Canada. 48.3% are female, 51.7% are male, average age 41.3. Top regions: Ontario, British Columbia, Quebec. Top brand affinities: Luxury real estate, First-time buyer, Renovation, Terraced house, Real estate investing.
The average Real estate development fan in Canada is 41.3 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Quebec. Top brand affinities include Luxury real estate, First-time buyer, Renovation, with strongest over-indexing on Luxury real estate (4.8× the country average). Demographically, the Real estate development audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Real estate development fans
| Metric | Value |
|---|---|
| Female | 48.3% |
| Male | 51.7% |
| Average age | 41.3 |
| Estimated audience size | 4,176,982 |
Audience persona
The typical Real estate development fan in Canada is balanced, around 41.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Luxury real estate.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,114,522 | 1.21× |
| British Columbia | 983,553 | 1.57× |
| Quebec | 796,430 | 0.8× |
| Alberta | 469,777 | 0.91× |
| Manitoba | 145,522 | 0.93× |
| Saskatchewan | 125,065 | 0.95× |
| Nova Scotia | 117,367 | 0.94× |
| New Brunswick | 93,018 | 0.96× |
| Newfoundland and Labrador | 65,288 | 1.03× |
| Prince Edward Island | 23,183 | 1.13× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Luxury real estate | 4.8× | Business & Career |
| First-time buyer | 3.19× | Shopping |
| Renovation | 2.03× | Home & Garden |
| Terraced house | 3.96× | Home & Garden |
| Real estate investing | 4.0× | Business & Career |
| Mortgage loans | 1.86× | Business & Career |
| 1.71× | Internet & Social Media | |
| Public transport | 2.5× | Cars & Mobility |
| Single-family detached home | 3.57× | Home & Garden |
| Home Appliances | 1.56× | Home & Garden |
| Innovation | 2.05× | Business & Career |
| First class travel | 2.28× | Travel & Leisure |
| Home insurance | 2.44× | Business & Career |
| Asset management | 3.13× | Business & Career |
| Kitchenware | 2.01× | Home & Garden |
| Family car | 2.68× | Cars & Mobility |
| Sustainable energy | 2.09× | Home & Garden |
| Energy bar | 3.65× | Food & Beverages |
| Tesla Motors | 1.87× | Cars & Mobility |
| Car rentals | 1.64× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.4 |
| Design Affinity | PREMIUM | 2.07 |
| Indulgence | JOY | 1.94 |
| Family Orientation | CONSERVATISM | 1.92 |
| Quality Awareness | PREMIUM | 1.92 |
| Risk Appetite | THRILL | 1.76 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.8% |
| Japan | 8.9% |
| China | 6.6% |
See Real estate development audiences in other countries
- Real estate development — Germany
- Real estate development — United States
- Real estate development — United Kingdom
- Real estate development — France
- Real estate development — Italy
- Real estate development — Spain
- Real estate development — Brazil
- Real estate development — Japan
- Real estate development — South Korea
- Real estate development — India
- Real estate development — Mexico
More Business & Career audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Real estate development have in Canada?
Real estate development has an estimated audience of 4,176,982 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Real estate development fans?
48.3% of Real estate development fans are female, 51.7% are male, with an average age of 41.3 years.
Which brands do Real estate development fans like most?
Real estate development fans show strongest brand affinity for Luxury real estate (4.8×), First-time buyer (3.19×), and Renovation (2.03×) over the country average.
Where do Real estate development fans live in Canada?
Real estate development fans in Canada are most concentrated in Ontario (reach 2,114,522), British Columbia (reach 983,553), and Quebec (reach 796,430). These three regions account for the largest share of the active audience.
What other brands do Real estate development fans also like?
Beyond Real estate development itself, the audience over-indexes on First-time buyer (3.19×), Renovation (2.03×), Terraced house (3.96×), and Real estate investing (4.0×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Real estate development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.