Real estate development Audience in United States

Real estate development logo

Real estate development has an estimated audience of 25,192,285 people in United States. 50.5% are female, 49.5% are male, average age 40.0. Top regions: California, New York, Florida. Top brand affinities: Historic site, Vocal harmony, Governor of Michigan, Fairy godmother, Goop.

The average Real estate development fan in United States is 40.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Historic site, Vocal harmony, Governor of Michigan, with strongest over-indexing on Historic site (14.07× the country average). Demographically, the Real estate development audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Real estate development fans

Demographic split for Real estate development audience in United States
MetricValue
Female50.5%
Male49.5%
Average age40.0
Estimated audience size25,192,285

Audience persona

The typical Real estate development fan in United States is balanced, around 40.0 years old, with strong Risk Appetite tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Real estate development in United States
RegionReachAffinity
California4,052,1561.46×
New York2,463,4291.75×
Florida2,298,9001.35×
Texas2,152,7590.99×
Georgia1,090,7961.41×
Illinois900,2731.07×
Pennsylvania790,4580.93×
Massachusetts750,7281.51×
Virginia736,4481.2×
New Jersey717,5241.12×
North Carolina706,6040.93×
Michigan680,8291.03×
Arizona534,0201.04×
Maryland498,9881.15×
Ohio495,5890.64×
Washington436,3140.86×
Tennessee409,3750.81×
Missouri388,7070.96×
South Carolina384,4751.01×
Colorado342,1630.86×
Alabama313,5720.89×
Indiana310,3880.67×
Washington, District of Columbia289,0473.82×
Wisconsin284,6220.75×
Utah281,9431.25×
Louisiana268,2470.83×
Connecticut265,9791.05×
Minnesota249,9130.69×
Oregon205,8660.71×
Kentucky185,9730.59×
Oklahoma182,8720.65×
Kansas165,8520.84×
Nevada157,5540.65×
Arkansas149,5950.72×
Mississippi140,3250.68×
Iowa132,0560.64×
Idaho85,5810.68×
Rhode Island78,3440.98×
Maine78,2970.87×
Hawaii76,6440.71×
Nebraska74,7740.59×
West Virginia69,5070.59×
Alaska69,3621.29×
Montana65,5050.94×
New Mexico65,0860.52×
New Hampshire62,0430.63×
South Dakota59,6821.02×
Vermont58,9251.33×
North Dakota58,1111.12×
Wyoming56,2271.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Real estate development audience
BrandAffinityCategory
Historic site14.07×Arts & Culture
Vocal harmony14.3×Music & Radio
Governor of Michigan20.65×Politics & Society
Fairy godmother18.21×Literature
Goop12.7×Internet & Social Media
Grinch8.24×Movies & TV
Hipster18.91×Politics & Society
Elsword31.73×Games
Wok11.84×Food & Beverages
Hibachi13.74×Food & Beverages
Mathcore12.74×Music & Radio
Cherish (group)16.46×Music & Radio
headspace13.61×Health
TV Fanatic15.37×Movies & TV
El Paso County, Colorado18.28×Travel & Leisure
Google Home9.09×Technology & Electronics
Grace Slick11.98×Music & Radio
Guitarist (magazine)15.6×Music & Radio
La Jolla10.88×Travel & Leisure
JDSU3.46×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Real estate development audience
TraitClusterScore
Risk AppetiteTHRILL3
Luxury OrientationPREMIUM2.85
Design AffinityPREMIUM2.07
DIY MentalityTHRILL1.78
Quality AwarenessPREMIUM1.48
Career OrientationPOWER1.45

Worldwide distribution

Worldwide audience distribution share by country for Real estate development
CountryShare
United States14.8%
Japan8.9%
China6.6%

See Real estate development audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Real estate development have in United States?

Real estate development has an estimated audience of 25,192,285 people in United States, concentrated in California and New York.

What is the gender split and age of Real estate development fans?

50.5% of Real estate development fans are female, 49.5% are male, with an average age of 40.0 years.

Which brands do Real estate development fans like most?

Real estate development fans show strongest brand affinity for Historic site (14.07×), Vocal harmony (14.3×), and Governor of Michigan (20.65×) over the country average.

Where do Real estate development fans live in United States?

Real estate development fans in United States are most concentrated in California (reach 4,052,156), New York (reach 2,463,429), and Florida (reach 2,298,900). These three regions account for the largest share of the active audience.

What other brands do Real estate development fans also like?

Beyond Real estate development itself, the audience over-indexes on Vocal harmony (14.3×), Governor of Michigan (20.65×), Fairy godmother (18.21×), and Goop (12.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Real estate development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.