A data profile of the people who buy, follow and care about Real estate development in Brazil — modelled from more than twelve digital signal sources. Real estate development has an estimated audience of 5,010,934 people in Brazil.
Real estate development has an estimated audience of 5,010,934 people in Brazil. 57.8% are female, 42.2% are male, average age 43.2. Top brand affinities: Mortgage loans, First-time buyer, Furniture, imovelweb, Renovation.
Top brand affinities include Mortgage loans, First-time buyer, Furniture, with strongest over-indexing on Mortgage loans (5.58× the country average).
Demographically, the Real estate development audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
The typical Real estate development fan in Brazil is more female, around 43.2 years old, with strong Quality Awareness tendencies and a notable affinity for Mortgage loans.
The key figures that characterise the Real estate development profile in Brazil.
57.8% are female, 42.2% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 43.2 |
| Estimated audience size | 5,010,934 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 19% | |
| 30-39 | 23% | |
| 40-49 | 23% | |
| 50+ | 27% |
of the worldwide Real estate development audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 14.8% |
| Japan | 8.9% |
| China | 6.6% |
The strongest cross-interests of the Real estate development audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | First-time buyer | Shopping | 6.61× | ||
| 02 | Mortgage loans | Business & Career | 5.58× | ||
| 03 | Mobile banking | Business & Career | 3.84× | ||
| 04 | imovelweb | Home & Garden | 3.51× | ||
| 05 | Retail banking | Business & Career | 2.72× | ||
| 06 | Real estate broker | Home & Garden | 2.42× | ||
| 07 | Renovation | Home & Garden | 2.20× | ||
| 08 | Business class | Travel & Leisure | 2.02× | ||
| 09 | JusBrasil | Internet & Social Media | 2.00× | ||
| 10 | Caixa Econômica Federal | Business & Career | 1.86× | ||
| 11 | Luxury real estate | Business & Career | 1.79× | ||
| 12 | Stock market | Business & Career | 1.79× | ||
| 13 | OLX | Shopping | 1.78× | ||
| 14 | CVC Viagens | Travel & Leisure | 1.71× | ||
| 15 | Furniture | Home & Garden | 1.65× | ||
| 16 | WebMotors | Cars & Mobility | 1.61× | ||
| 17 | Lojas Renner | Fashion & Accessoires | 1.61× | ||
| 18 | MSN | News | 1.56× | ||
| 19 | Barbecue | Food & Beverages | 1.54× | ||
| 20 | Home improvement | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.18× | |
| Design Affinity | PREMIUM | 1.95× | |
| Luxury Orientation | PREMIUM | 1.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.67× | |
| Tradition | CONSERVATISM | 0.70× | |
| Extroversion | THRILL | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Real estate development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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