A data profile of the people who buy, follow and care about imovelweb in Brazil — modelled from more than twelve digital signal sources. imovelweb has an estimated audience of 4,410,026 people in Brazil.
The average imovelweb fan in Brazil is 40.6 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Paraná, Rio de Janeiro.
Top brand affinities include CapCut, Apartamento, Real estate development, with strongest over-indexing on CapCut (4.4× the country average).
Demographically, the imovelweb audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Quality Awareness, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical imovelweb fan in Brazil is more female, around 40.6 years old, with strong Quality Awareness tendencies and a notable affinity for CapCut.
The key figures that characterise the imovelweb profile in Brazil.
60.4% are female, 39.6% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 40.6 |
| Estimated audience size | 4,410,026 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 22% | |
| 30-39 | 25% | |
| 40-49 | 22% | |
| 50+ | 20% |
of the worldwide imovelweb audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 96.7% |
| Germany | 0.9% |
| Argentina | 0.5% |
Where the imovelweb audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Paraná | ~2M | 7.65× | |
| 02 | São Paulo | ~3.5M | 4.74× | |
| 03 | Bahia | ~600K | 1.93× | |
| 04 | Santa Catarina | ~300K | 1.60× | |
| 05 | Rio de Janeiro | ~600K | 1.45× | |
| 06 | Minas Gerais | ~600K | 1.22× | |
| 07 | Federal District | ~90K | 1.20× | |
| 08 | Rio Grande do Sul | ~300K | 1.11× | |
| 09 | Amapá | ~10K | 0.82× | |
| 10 | Roraima | ~10K | 0.82× | |
| 11 | Acre | ~10K | 0.77× | |
| 12 | Tocantins | ~20K | 0.68× | |
| 13 | Paraíba | ~50K | 0.62× | |
| 14 | Rondônia | ~20K | 0.62× | |
| 15 | Espírito Santo | ~50K | 0.59× | |
| 16 | Sergipe | ~30K | 0.59× | |
| 17 | Alagoas | ~40K | 0.57× | |
| 18 | Rio Grande do Norte | ~40K | 0.56× | |
| 19 | Piauí | ~30K | 0.54× | |
| 20 | Mato Grosso do Sul | ~30K | 0.53× | |
| 21 | Pernambuco | ~100K | 0.49× | |
| 22 | Amazonas | ~40K | 0.49× | |
| 23 | Mato Grosso | ~40K | 0.46× | |
| 24 | Ceará | ~80K | 0.43× | |
| 25 | Maranhão | ~50K | 0.43× | |
| 26 | Pará | ~60K | 0.39× | |
| 27 | Goiás | ~60K | 0.36× |
The strongest cross-interests of the imovelweb audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Warrior (2011 film) | Movies & TV | 11.10× | ||
| 02 | Home exchange | Home & Garden | 8.83× | ||
| 03 | Tecnisa - Mais construtora por m2 | Home & Garden | 7.58× | ||
| 04 | ArchDaily | Home & Garden | 7.55× | ||
| 05 | Minha Casa | Home & Garden | 7.10× | ||
| 06 | Classified advertising | Business & Career | 5.78× | ||
| 07 | BET-10 | Games | 5.17× | ||
| 08 | CapCut | Technology & Electronics | 4.40× | ||
| 09 | Agora (film) | Movies & TV | 4.21× | ||
| 10 | Apartamento | Home & Garden | 4.17× | ||
| 11 | Real estate development | Business & Career | 3.51× | ||
| 12 | Corretor de Imóveis | Business & Career | 2.58× | ||
| 13 | Modern architecture | Arts & Culture | 2.12× | ||
| 14 | BlaBlaCar | Cars & Mobility | 2.04× | ||
| 15 | Property | Home & Garden | 1.77× | ||
| 16 | JusBrasil | Internet & Social Media | 1.58× | ||
| 17 | WebMotors | Cars & Mobility | 1.57× | ||
| 18 | Consortium | Business & Career | 1.56× | ||
| 19 | Building | Home & Garden | 1.53× | ||
| 20 | Inn | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 3.01× | |
| Career Orientation | POWER | 1.69× | |
| Design Affinity | PREMIUM | 1.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.86× | |
| Social Media Usage | JOY | 0.89× | |
| Risk Appetite | THRILL | 0.89× |
imovelweb has an estimated audience of 4,410,026 people in Brazil, concentrated in São Paulo and Paraná.
60.4% of imovelweb fans are female, 39.6% are male, with an average age of 40.6 years.
imovelweb fans show strongest brand affinity for CapCut (4.4×), Apartamento (4.17×), and Real estate development (3.51×) over the country average.
imovelweb fans in Brazil are most concentrated in São Paulo (reach ~3.5M), Paraná (reach ~2M), and Rio de Janeiro (reach ~600K). These three regions account for the largest share of the active audience.
Beyond imovelweb itself, the audience over-indexes on Apartamento (4.17×), Real estate development (3.51×), Classified advertising (5.78×), and Minha Casa (7.1×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for imovelweb. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.