A data profile of the people who buy, follow and care about Corretor de Imóveis in Brazil — modelled from more than twelve digital signal sources. Corretor de Imóveis has an estimated audience of 4,934,493 people in Brazil.
Corretor de Imóveis has an estimated audience of 4,934,493 people in Brazil. 63.9% are female, 36.1% are male, average age 40.2. Top brand affinities: Mortgage loans, Caixa Econômica Federal, JusBrasil, Riachuelo, Renovation.
Top brand affinities include Mortgage loans, Caixa Econômica Federal, JusBrasil, with strongest over-indexing on Mortgage loans (3.72× the country average).
Demographically, the Corretor de Imóveis audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Quality Awareness, Career Orientation.
The typical Corretor de Imóveis fan in Brazil is more female, around 40.2 years old, with strong Quality Awareness tendencies and a notable affinity for Mortgage loans.
The key figures that characterise the Corretor de Imóveis profile in Brazil.
63.9% are female, 36.1% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 63.9% |
| Male | 36.1% |
| Average age | 40.2 |
| Estimated audience size | 4,934,493 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 23% | |
| 30-39 | 24% | |
| 40-49 | 21% | |
| 50+ | 20% |
of the worldwide Corretor de Imóveis audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 98.7% |
| Portugal | 0.2% |
| United States | 0.2% |
The strongest cross-interests of the Corretor de Imóveis audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | First-time buyer | Shopping | 4.79× | ||
| 02 | Mortgage loans | Business & Career | 3.72× | ||
| 03 | Condominium | Home & Garden | 3.17× | ||
| 04 | Motorboat | Cars & Mobility | 3.04× | ||
| 05 | Mobile banking | Business & Career | 2.88× | ||
| 06 | Hardware store | Home & Garden | 2.85× | ||
| 07 | imovelweb | Home & Garden | 2.58× | ||
| 08 | JusBrasil | Internet & Social Media | 2.38× | ||
| 09 | Business class | Travel & Leisure | 2.30× | ||
| 10 | Caixa Econômica Federal | Business & Career | 2.21× | ||
| 11 | Renovation | Home & Garden | 1.87× | ||
| 12 | Riachuelo | Shopping | 1.72× | ||
| 13 | Lojas Renner | Fashion & Accessoires | 1.62× | ||
| 14 | mulheres | Movies & TV | 1.60× | ||
| 15 | PCI Concursos | Shopping | 1.58× | ||
| 16 | Accounting | Business & Career | 1.58× | ||
| 17 | Flower | Home & Garden | 1.57× | ||
| 18 | WebMotors | Cars & Mobility | 1.56× | ||
| 19 | zap imóveis | Travel & Leisure | 1.53× | ||
| 20 | Real property | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.84× | |
| Career Orientation | POWER | 2.07× | |
| DIY Mentality | THRILL | 2.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.57× | |
| Spirituality | BALANCE | 0.66× | |
| Need for Security | CONSERVATISM | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Corretor de Imóveis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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