A data profile of the people who buy, follow and care about zap imóveis in Brazil — modelled from more than twelve digital signal sources. zap imóveis has an estimated audience of 9,075,539 people in Brazil.
The average zap imóveis fan in Brazil is 40.4 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Rio Grande do Sul.
Top brand affinities include Therapy, Hotmart, PCI Concursos, with strongest over-indexing on Therapy (1.52× the country average).
Demographically, the zap imóveis audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical zap imóveis fan in Brazil is more female, around 40.4 years old, with strong Quality Awareness tendencies and a notable affinity for Therapy.
The key figures that characterise the zap imóveis profile in Brazil.
66.3% are female, 33.7% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 66.3% |
| Male | 33.7% |
| Average age | 40.4 |
| Estimated audience size | 9,075,539 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 23% | |
| 30-39 | 23% | |
| 40-49 | 21% | |
| 50+ | 20% |
of the worldwide zap imóveis audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 96.5% |
| United States | 0.5% |
| Japan | 0.4% |
Where the zap imóveis audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rio de Janeiro | ~4M | 4.74× | |
| 02 | Rio Grande do Sul | ~1M | 2.29× | |
| 03 | São Paulo | ~4.5M | 1.92× | |
| 04 | Pernambuco | ~700K | 1.57× | |
| 05 | Santa Catarina | ~600K | 1.54× | |
| 06 | Espírito Santo | ~300K | 1.36× | |
| 07 | Goiás | ~500K | 1.32× | |
| 08 | Ceará | ~500K | 1.24× | |
| 09 | Minas Gerais | ~1M | 1.21× | |
| 10 | Paraná | ~600K | 1.07× | |
| 11 | Federal District | ~100K | 0.93× | |
| 12 | Bahia | ~500K | 0.78× | |
| 13 | Paraíba | ~100K | 0.77× | |
| 14 | Rio Grande do Norte | ~100K | 0.76× | |
| 15 | Sergipe | ~70K | 0.74× | |
| 16 | Acre | ~20K | 0.72× | |
| 17 | Roraima | ~20K | 0.71× | |
| 18 | Amapá | ~20K | 0.69× | |
| 19 | Mato Grosso do Sul | ~90K | 0.65× | |
| 20 | Alagoas | ~80K | 0.60× | |
| 21 | Mato Grosso | ~100K | 0.59× | |
| 22 | Tocantins | ~30K | 0.58× | |
| 23 | Rondônia | ~40K | 0.54× | |
| 24 | Piauí | ~60K | 0.51× | |
| 25 | Pará | ~100K | 0.49× | |
| 26 | Maranhão | ~100K | 0.45× | |
| 27 | Amazonas | ~70K | 0.45× |
The strongest cross-interests of the zap imóveis audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Girl | Kids & Family | 1.71× | ||
| 02 | PCI Concursos | Shopping | 1.70× | ||
| 03 | Child development | Business & Career | 1.70× | ||
| 04 | Manicure & Pedicure | Beauty & Wellness | 1.70× | ||
| 05 | Hotmart | Shopping | 1.64× | ||
| 06 | Riachuelo | Shopping | 1.63× | ||
| 07 | Tooth | Health | 1.62× | ||
| 08 | Cupcake | Food & Beverages | 1.62× | ||
| 09 | Vivara | Pets & Animals | 1.55× | ||
| 10 | Hair coloring | Beauty & Wellness | 1.55× | ||
| 11 | Self-awareness | Health | 1.54× | ||
| 12 | Fitness and figure competition | Sports | 1.54× | ||
| 13 | Eyebrow | Beauty & Wellness | 1.54× | ||
| 14 | Lojas Americanas | Shopping | 1.54× | ||
| 15 | Therapy | Health | 1.52× | ||
| 16 | Fruit | Food & Beverages | 1.52× | ||
| 17 | Knitting | Home & Garden | 1.52× | ||
| 18 | High school | Business & Career | 1.52× | ||
| 19 | Amaro, Friuli | POI | 1.51× | ||
| 20 | Pedagogy | Kids & Family | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.22× | |
| Design Affinity | PREMIUM | 1.20× | |
| Healthy Lifestyle | BALANCE | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.73× | |
| Convenience Orientation | PREMIUM | 0.74× | |
| Patriotism | CONSERVATISM | 0.75× |
zap imóveis has an estimated audience of 9,075,539 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
66.3% of zap imóveis fans are female, 33.7% are male, with an average age of 40.4 years.
zap imóveis fans show strongest brand affinity for Therapy (1.52×), Hotmart (1.64×), and PCI Concursos (1.7×) over the country average.
zap imóveis fans in Brazil are most concentrated in São Paulo (reach ~4.5M), Rio de Janeiro (reach ~4M), and Rio Grande do Sul (reach ~1M). These three regions account for the largest share of the active audience.
Beyond zap imóveis itself, the audience over-indexes on Hotmart (1.64×), PCI Concursos (1.7×), Self-awareness (1.54×), and Riachuelo (1.63×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for zap imóveis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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