Rascasse Audience Intelligence

Fitness and figure competition Audience in Brazil

A data profile of the people who buy, follow and care about Fitness and figure competition in Brazil — modelled from more than twelve digital signal sources. Fitness and figure competition has an estimated audience of 10,879,477 people in Brazil.

#316among Topic in Brazil#51in Sports

The average Fitness and figure competition fan in Brazil is 40.6 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fitness and figure competition profile in Brazil.

Audience size
10.9M
in Brazil
Gender
67.6%♀
32.4% male
Age
40.6
average years
Country rank
#485
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-86%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fitness and figure competition fans

67.6% are female, 32.4% are male, average age 40.6.

Fig. 02

Gender split

67.6%
Female
32.4%
Male
Demographic split for Fitness and figure competition audience in Brazil
MetricValue
Female67.6%
Male32.4%
Average age40.6
Estimated audience size10,879,477
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Fitness and figure competition audience in Brazil
Age bracketShare%
16-1913%
20-2922%
30-3923%
40-4921%
50+21%
Fig. 04

Worldwide distribution

16.1%

of the worldwide Fitness and figure competition audience comes from Brazil.

Worldwide audience distribution share by country for Fitness and figure competition
CountryShare
United States19.4%
Brazil16.1%
Germany7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fitness and figure competition audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Fitness and figure competition fans by region: top regions in Brazil
#RegionReachAffinity×
01Paraíba~200K1.04×
02Amazonas~200K1.04×
03Pará~400K1.03×
04Mato Grosso~200K1.03×
05Rio Grande do Norte~200K1.03×
06Acre~40K1.03×
07Espírito Santo~200K1.02×
08Rondônia~90K1.02×
09Mato Grosso do Sul~200K1.01×
10Roraima~30K1.01×
11Pernambuco~500K1.00×
12Federal District~200K1.00×
13Piauí~200K1.00×
14Tocantins~70K1.00×
15Maranhão~300K0.99×
16Alagoas~200K0.99×
17Sergipe~100K0.99×
18Ceará~500K0.98×
19Goiás~400K0.98×
20Bahia~700K0.97×
21Rio Grande do Sul~600K0.97×
22Santa Catarina~500K0.97×
23Paraná~600K0.95×
24Minas Gerais~1M0.94×
25Rio de Janeiro~1M0.94×
26São Paulo~2.5M0.86×
27Amapá0.00×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Fitness and figure competition audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Fitness and figure competition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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