Fitness and figure competition Audience in Brazil
Fitness and figure competition has an estimated audience of 10,879,477 people in Brazil. 67.6% are female, 32.4% are male, average age 40.6. Top regions: São Paulo, Rio de Janeiro, Pará.
The average Fitness and figure competition fan in Brazil is 40.6 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Rio de Janeiro, Pará. Demographically, the Fitness and figure competition audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Quality Awareness, LGBTQ+ Identity.
Category: Sports · Type: Topic
Demographics of Fitness and figure competition fans
| Metric | Value |
|---|---|
| Female | 67.6% |
| Male | 32.4% |
| Average age | 40.6 |
| Estimated audience size | 10,879,477 |
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 792,428 | 0.28× |
| Rio de Janeiro | 493,393 | 0.48× |
| Pará | 486,023 | 1.37× |
| Pernambuco | 476,983 | 0.96× |
| Rio Grande do Sul | 466,783 | 0.73× |
| Bahia | 426,168 | 0.59× |
| Minas Gerais | 389,475 | 0.35× |
| Paraíba | 361,967 | 1.65× |
| Paraná | 355,677 | 0.53× |
| Santa Catarina | 352,714 | 0.71× |
| Ceará | 349,491 | 0.73× |
| Amazonas | 315,880 | 1.67× |
| Espírito Santo | 291,946 | 1.29× |
| Goiás | 289,323 | 0.7× |
| Mato Grosso | 288,344 | 1.41× |
| Rio Grande do Norte | 284,280 | 1.57× |
| Maranhão | 202,838 | 0.75× |
| Federal District | 186,127 | 1.03× |
| Mato Grosso do Sul | 180,883 | 1.14× |
| Piauí | 153,429 | 1.02× |
| Rondônia | 144,088 | 1.59× |
| Alagoas | 103,614 | 0.65× |
| Acre | 99,946 | 2.64× |
| Tocantins | 84,340 | 1.17× |
| Sergipe | 49,125 | 0.43× |
| Roraima | 48,037 | 1.56× |
| Amapá | None× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.88 |
| LGBTQ+ Identity | OPEN | 2.07 |
| Healthy Lifestyle | BALANCE | 1.99 |
| Luxury Orientation | PREMIUM | 1.83 |
| Price Sensitivity | PREMIUM | 1.82 |
| Travelling | THRILL | 1.66 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.4% |
| Brazil | 16.1% |
| Germany | 7.1% |
See Fitness and figure competition audiences in other countries
- Fitness and figure competition — Germany
- Fitness and figure competition — United States
- Fitness and figure competition — United Kingdom
- Fitness and figure competition — France
- Fitness and figure competition — Italy
- Fitness and figure competition — Spain
- Fitness and figure competition — Japan
- Fitness and figure competition — South Korea
- Fitness and figure competition — India
- Fitness and figure competition — Canada
- Fitness and figure competition — Mexico
More Sports audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Fitness and figure competition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.