Hair coloring Audience in Brazil
Hair coloring has an estimated audience of 9,429,615 people in Brazil. 78.2% are female, 21.8% are male, average age 39.2. Top regions: São Paulo, Rio de Janeiro, Minas Gerais.
The average Hair coloring fan in Brazil is 39.2 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais. Demographically, the Hair coloring audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Design Affinity, Creativity.
Category: Beauty & Wellness · Type: Topic · Subtype: Hair
Demographics of Hair coloring fans
| Metric | Value |
|---|---|
| Female | 78.2% |
| Male | 21.8% |
| Average age | 39.2 |
| Estimated audience size | 9,429,615 |
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 2,307,968 | 0.94× |
| Rio de Janeiro | 771,799 | 0.87× |
| Minas Gerais | 689,959 | 0.71× |
| Paraná | 514,171 | 0.89× |
| Rio Grande do Sul | 466,629 | 0.84× |
| Bahia | 416,120 | 0.67× |
| Ceará | 341,251 | 0.83× |
| Pernambuco | 332,669 | 0.77× |
| Santa Catarina | 324,717 | 0.75× |
| Goiás | 270,971 | 0.75× |
| Pará | 244,061 | 0.79× |
| Maranhão | 176,836 | 0.75× |
| Amazonas | 144,774 | 0.88× |
| Rio Grande do Norte | 138,788 | 0.88× |
| Paraíba | 137,045 | 0.72× |
| Espírito Santo | 132,351 | 0.67× |
| Mato Grosso | 120,662 | 0.68× |
| Mato Grosso do Sul | 113,540 | 0.83× |
| Federal District | 111,269 | 0.71× |
| Alagoas | 101,171 | 0.74× |
| Piauí | 99,874 | 0.76× |
| Sergipe | 95,933 | 0.98× |
| Amapá | 83,475 | 2.5× |
| Roraima | 80,408 | 3.02× |
| Rondônia | 80,395 | 1.02× |
| Tocantins | 70,587 | 1.13× |
| Acre | 62,736 | 1.91× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.33 |
| Creativity | OPEN | 1.25 |
| Healthy Lifestyle | BALANCE | 1.17 |
| Mindfulness | BALANCE | 1.14 |
| Price Sensitivity | PREMIUM | 1.1 |
| Quality Awareness | PREMIUM | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.8% |
| Japan | 11.3% |
| China | 6.6% |
See Hair coloring audiences in other countries
More Hair audiences in Brazil
- Hair products (18,052,287)
- Hair care (10,563,061)
- Shampoo (8,821,530)
- Hair conditioner (7,463,798)
- Hair iron (5,671,988)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Hair coloring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.