Rascasse Audience Intelligence

Hair coloring Audience in Brazil

Name: Hair coloring — Brazil
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Hair coloring in Brazil — modelled from more than twelve digital signal sources. Hair coloring has an estimated audience of 9,429,615 people in Brazil.

#3among Hair in Brazil #399among Topic in Brazil #13in Beauty & Wellness

The average Hair coloring fan in Brazil is 39.2 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hair coloring profile in Brazil.

Audience size

9.4M

in Brazil

Gender

78.2%♀

21.8% male

Age

39.2

average years

Country rank

#606

Topic in Brazil

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Hair coloring fans

78.2% are female, 21.8% are male, average age 39.2.

Fig. 02

Gender split

78.2%

Female

21.8%

Male

Demographic split for Hair coloring audience in Brazil
Metric	Value
Female	78.2%
Male	21.8%
Average age	39.2
Estimated audience size	9,429,615

Fig. 03

Age distribution

Age distribution of the Hair coloring audience in Brazil
Age bracket	Share	%
16-19		16%
20-29		23%
30-39		22%
40-49		20%
50+		19%

Fig. 04

Worldwide distribution

6.1%

of the worldwide Hair coloring audience comes from Brazil.

Worldwide audience distribution share by country for Hair coloring
Country	Share
United States	16.8%
Japan	11.3%
China	6.6%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hair coloring audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Hair coloring fans by region: top regions in Brazil
#	Region	Reach	×
01	Roraima	~30K	1.22×
02	Amapá	~40K	1.16×
03	Acre	~40K	1.08×
04	Tocantins	~60K	1.01×
05	Sergipe	~100K	1.00×
06	Rondônia	~80K	1.00×
07	Amazonas	~200K	0.98×
08	Rio Grande do Norte	~200K	0.98×
09	Mato Grosso do Sul	~100K	0.97×
10	Alagoas	~100K	0.97×
11	Piauí	~100K	0.97×
12	Paraíba	~200K	0.96×
13	São Paulo	~2.5M	0.95×
14	Pará	~300K	0.95×
15	Maranhão	~200K	0.95×
16	Paraná	~500K	0.94×
17	Ceará	~400K	0.94×
18	Mato Grosso	~200K	0.94×
19	Rio Grande do Sul	~500K	0.93×
20	Pernambuco	~400K	0.93×
21	Espírito Santo	~200K	0.93×
22	Federal District	~100K	0.93×
23	Rio de Janeiro	~800K	0.92×
24	Goiás	~300K	0.92×
25	Santa Catarina	~400K	0.90×
26	Bahia	~500K	0.87×
27	Minas Gerais	~800K	0.84×

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hair audiences in Brazil

Hair products (18,052,287)
Hair care (10,563,061)
Shampoo (8,821,530)
Hair conditioner (7,463,798)
Hair iron (5,671,988)

See Hair coloring audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Hair coloring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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