Top 50 Travel & Leisure brands in Brazil
This curated ranking covers the 50 largest travel & leisure brands in Brazil, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 9,156 travel & leisure brands tracked in Brazil, the 50 ranked here account for the largest measured audience reach. St Andrews, St Albans and San Gil lead the list with a combined estimated audience of 227,384,449 people. Across all 50 entries the average audience size is 18,135,960, and the largest, St Andrews, reaches around 79,707,367 people in Brazil. Audience size is the estimated number of unique people in Brazil who actively engage with each travel & leisure brand, derived from search demand signals. Rankings reflect search-behavior signals collected across Brazil and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  St Andrews |
79,707,367 | 94.3% | City | Travel & Leisure |
| 2 |  St Albans |
79,657,109 | 92.8% | City | Travel & Leisure |
| 3 |  San Gil |
68,019,973 | 91.6% | Travel & Leisure | |
| 4 |  Høland |
34,555,391 | 97.4% | Travel & Leisure | |
| 5 |  Brazil |
33,422,633 | 27.9% | Country | Travel & Leisure |
| 6 |  São Paulo |
31,775,990 | 61.6% | City | Travel & Leisure |
| 7 |  Nieuwegein |
27,122,493 | 98.3% | City | Travel & Leisure |
| 8 |  Leisure |
24,179,232 | 4.4% | Record label | Travel & Leisure |
| 9 |  Rio de Janeiro |
24,008,315 | 61.7% | City | Travel & Leisure |
| 10 |  South America |
21,197,242 | 13.0% | Continent | Travel & Leisure |
| 11 |  Hotels |
19,195,771 | 3.7% | Travel type | Travel & Leisure |
| 12 |  Brasília |
19,075,714 | 76.0% | City | Travel & Leisure |
| 13 |  Belém |
19,058,777 | 56.2% | City | Travel & Leisure |
| 14 |  Canada |
18,239,162 | 7.4% | Country | Travel & Leisure |
| 15 |  Portugal |
16,922,279 | 15.6% | Country | Travel & Leisure |
| 16 |  United States |
16,019,624 | 4.5% | Country | Travel & Leisure |
| 17 |  Regions of Brazil |
15,784,536 | 59.1% | Region | Travel & Leisure |
| 18 |  Beaches |
15,629,862 | 4.8% | Travel type | Travel & Leisure |
| 19 |  Arezzo |
14,578,620 | 55.4% | Region | Travel & Leisure |
| 20 |  Sun |
14,558,918 | 5.5% | Travel & Leisure | |
| 21 |  Summer |
14,456,445 | 7.8% | Travel & Leisure | |
| 22 |  Northeast Region, Brazil |
13,891,095 | 77.2% | Region | Travel & Leisure |
| 23 |  Vacations |
13,703,945 | 3.9% | Band | Travel & Leisure |
| 24 |  Air travel |
13,335,670 | 5.0% | Travel type | Travel & Leisure |
| 25 |  Rural area |
13,017,180 | 12.9% | Travel & Leisure | |
| 26 |  Resort |
12,850,984 | 4.5% | Travel & Leisure | |
| 27 |  Airbnb |
12,793,957 | 4.7% | Travel website | Travel & Leisure |
| 28 |  Latin America |
12,785,566 | 10.3% | Region | Travel & Leisure |
| 29 |  Earth |
12,589,684 | 4.6% | Planet | Travel & Leisure |
| 30 |  Bars |
12,115,813 | 3.9% | Travel & Leisure | |
| 31 |  Holiday |
11,250,902 | 3.4% | Travel & Leisure | |
| 32 |  Sea |
11,157,257 | 5.2% | Travel & Leisure | |
| 33 |  Azul Brazilian Airlines |
10,575,260 | 81.9% | Airline | Travel & Leisure |
| 34 |  Belo Horizonte |
9,872,529 | 88.0% | City | Travel & Leisure |
| 35 |  Southeast Region, Brazil |
9,690,341 | 87.5% | Travel & Leisure | |
| 36 |  Recreation |
9,674,396 | 3.7% | Travel & Leisure | |
| 37 |  Europe |
9,293,499 | 3.1% | Continent | Travel & Leisure |
| 38 |  Theme parks |
9,269,340 | 4.4% | Travel type | Travel & Leisure |
| 39 |  Atlantic Ocean |
9,093,167 | 6.8% | Region | Travel & Leisure |
| 40 |  zap imóveis |
9,089,315 | 96.6% | Travel & Leisure | |
| 41 |  Travel website |
8,784,518 | 6.0% | Travel & Leisure | |
| 42 |  Americas |
8,756,200 | 6.8% | Travel & Leisure | |
| 43 |  Bahia |
8,702,571 | 65.9% | Travel & Leisure | |
| 44 |  Inn |
8,523,536 | 16.1% | River | Travel & Leisure |
| 45 |  Maranhão |
8,430,065 | 34.0% | Region | Travel & Leisure |
| 46 |  Camping |
8,282,898 | 2.5% | Travel type | Travel & Leisure |
| 47 |  Paraná (state) |
8,105,332 | 84.1% | Travel & Leisure | |
| 48 |  Cruises |
8,065,176 | 4.1% | Travel type | Travel & Leisure |
| 49 |  Saúde (district of São Paulo) |
8,028,519 | 76.3% | Travel & Leisure | |
| 50 |  Chile |
7,903,840 | 10.1% | Country | Travel & Leisure |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Brazil and ranks each travel & leisure brand by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest travel & leisure brand in Brazil?
St Andrews currently leads with an estimated audience of 79,707,367 people in Brazil.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Brazil. Lists below 5 entries are not published. See methodology for full details.