Hotels Audience in Brazil

Hotels has an estimated audience of 19,195,771 people in Brazil. 62.5% are female, 37.5% are male, average age 43.4. Top brand affinities: Smart device, Polo Ralph Lauren, Nature, Neymar, Family.

Top brand affinities include Smart device, Polo Ralph Lauren, Nature, with strongest over-indexing on Smart device (8.12× the country average). Demographically, the Hotels audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Creativity, Mindfulness.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

Demographics of Hotels fans

Demographic split for Hotels audience in Brazil
MetricValue
Female62.5%
Male37.5%
Average age43.4
Estimated audience size19,195,771

Audience persona

The typical Hotels fan in Brazil is more female, around 43.4 years old, with strong Creativity tendencies and a notable affinity for Smart device.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hotels audience
BrandAffinityCategory
Smart device8.12×Technology & Electronics
Polo Ralph Lauren11.43×Fashion & Accessoires
Nature1.81×Home & Garden
Neymar1.69×Sports
Family1.63×Kids & Family
Fast food2.07×Food & Beverages
Preta Gil1.58×Music & Radio
Air travel2.16×Travel & Leisure
Children's clothing2.33×Fashion & Accessoires
Social media1.58×Business & Career
Wine1.99×Food & Beverages
SUVs2.15×Cars & Mobility
Handbags2.19×Fashion & Accessoires
UEFA Champions League1.77×Sports
Kitchen1.55×Home & Garden
Hypermarket2.06×Shopping
Spas1.89×Beauty & Wellness
AliExpress1.97×Shopping
Home Appliances1.77×Home & Garden
Happiness1.67×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hotels audience
TraitClusterScore
CreativityOPEN1.77
MindfulnessBALANCE1.73
Design AffinityPREMIUM1.7
Need for SecurityCONSERVATISM1.69
Luxury OrientationPREMIUM1.65
Family OrientationCONSERVATISM1.55

Worldwide distribution

Worldwide audience distribution share by country for Hotels
CountryShare
United States15.7%
Italy4.9%
United Kingdom4.7%

See Hotels audiences in other countries

More Travel type audiences in Brazil

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Hotels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.