A data profile of the people who buy, follow and care about Hotels in Brazil — modelled from more than twelve digital signal sources. Hotels has an estimated audience of 19,195,771 people in Brazil.
Hotels has an estimated audience of 19,195,771 people in Brazil. 62.5% are female, 37.5% are male, average age 43.4. Top brand affinities: MSN, Lodging, Wine, Spas, Real property.
Top brand affinities include MSN, Lodging, Wine, with strongest over-indexing on MSN (1.85× the country average).
Demographically, the Hotels audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Design Affinity, Travelling.
The typical Hotels fan in Brazil is more female, around 43.4 years old, with strong Design Affinity tendencies and a notable affinity for MSN.
The key figures that characterise the Hotels profile in Brazil.
62.5% are female, 37.5% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 62.5% |
| Male | 37.5% |
| Average age | 43.4 |
| Estimated audience size | 19,195,771 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 28% |
of the worldwide Hotels audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 15.6% |
| Italy | 4.9% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Hotels audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lodging | Travel & Leisure | 2.50× | ||
| 02 | Island | Travel & Leisure | 1.90× | ||
| 03 | MSN | News | 1.85× | ||
| 04 | Gisele Bündchen | Fashion & Accessoires | 1.84× | ||
| 05 | Skyscanner | Travel & Leisure | 1.83× | ||
| 06 | Ecotourism | Business & Career | 1.73× | ||
| 07 | Playground | Kids & Family | 1.71× | ||
| 08 | Bossa nova | Music & Radio | 1.69× | ||
| 09 | Minivans | Cars & Mobility | 1.65× | ||
| 10 | TripAdvisor | Travel & Leisure | 1.60× | ||
| 11 | Cruises | Travel & Leisure | 1.59× | ||
| 12 | Churrascaria | Food & Beverages | 1.58× | ||
| 13 | Wine | Food & Beverages | 1.57× | ||
| 14 | Dafiti | Fashion & Accessoires | 1.57× | ||
| 15 | Baking | Food & Beverages | 1.57× | ||
| 16 | Mexico | Travel & Leisure | 1.57× | ||
| 17 | Spas | Beauty & Wellness | 1.55× | ||
| 18 | Trivago | Travel & Leisure | 1.54× | ||
| 19 | Real property | Home & Garden | 1.51× | ||
| 20 | Localiza | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.36× | |
| Travelling | THRILL | 1.35× | |
| Sustainability | BALANCE | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.92× | |
| Tradition | CONSERVATISM | 0.92× | |
| Early Adopter Mentality | POWER | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Hotels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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