Hotels Audience in Mexico
Hotels has an estimated audience of 9,384,855 people in Mexico. 52.0% are female, 48.0% are male, average age 36.6. Top regions: State of Mexico, Jalisco, Distrito Federal. Top brand affinities: Los 40 Principales, Travel agency, Catholic Church, MSN, Banana.
The average Hotels fan in Mexico is 36.6 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Jalisco, Distrito Federal. Top brand affinities include Los 40 Principales, Travel agency, Catholic Church, with strongest over-indexing on Los 40 Principales (63.48× the country average). Demographically, the Hotels audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Travelling, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: Travel type
Demographics of Hotels fans
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 36.6 |
| Estimated audience size | 9,384,855 |
Audience persona
The typical Hotels fan in Mexico is balanced, around 36.6 years old, with strong Travelling tendencies and a notable affinity for Los 40 Principales.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 2,489,851 | 1.93× |
| Jalisco | 1,191,855 | 1.72× |
| Distrito Federal | 866,351 | 0.7× |
| Yucatan | 524,171 | 2.69× |
| Nuevo Leon | 468,969 | 0.83× |
| Guanajuato | 371,393 | 0.84× |
| Puebla | 356,089 | 0.71× |
| Chiapas | 348,147 | 1.24× |
| Veracruz (state) | 313,836 | 0.57× |
| Baja California | 308,622 | 0.79× |
| Nayarit | 282,897 | 3.12× |
| Guerrero | 188,982 | 0.79× |
| Michoacan de Ocampo | 184,747 | 0.57× |
| Baja California Sur | 179,890 | 2.4× |
| Chihuahua | 173,068 | 0.53× |
| Coahuila de Zaragoza | 155,102 | 0.55× |
| Morelos | 148,584 | 0.91× |
| Sinaloa | 125,512 | 0.5× |
| Hidalgo | 114,210 | 0.5× |
| Aguascalientes | 72,921 | 0.61× |
| Campeche | 66,060 | 0.92× |
| Colima | 40,394 | 0.67× |
| Durango | 38,326 | 0.29× |
| Zacatecas | 33,568 | 0.28× |
| Tlaxcala | 33,035 | 0.31× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Los 40 Principales | 63.48× | Music & Radio |
| Travel agency | 3.08× | Travel & Leisure |
| Catholic Church | 2.37× | Politics & Society |
| MSN | 2.46× | News |
| Banana | 2.29× | Food & Beverages |
| Sarcasm | 2.38× | Politics & Society |
| Pedro Pascal | 2.36× | Movies & TV |
| Beaches | 1.64× | Travel & Leisure |
| Game consoles | 1.73× | Technology & Electronics |
| El País | 2.3× | News |
| Dentistry | 2.35× | Business & Career |
| Radio | 1.51× | Technology & Electronics |
| High-net-worth individual | 5.5× | Business & Career |
| Bottega Veneta | 5.82× | Fashion & Accessoires |
| Broadcasting of sports events | 2.55× | Movies & TV |
| Freeware | 1.91× | Technology & Electronics |
| Pilsner | 3.41× | Food & Beverages |
| Bruce Willis | 2.12× | Movies & TV |
| Sexology | 2.35× | Kids & Family |
| Breastfeeding | 2.43× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.58 |
| Spirituality | BALANCE | 1.36 |
| Need for Security | CONSERVATISM | 1.36 |
| Luxury Orientation | PREMIUM | 1.27 |
| Quality Awareness | PREMIUM | 1.23 |
| Urban Lifestyle | OPEN | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.7% |
| Italy | 4.9% |
| United Kingdom | 4.7% |
See Hotels audiences in other countries
More Travel type audiences in Mexico
- Beaches (6,962,872)
- Air travel (4,735,982)
- Camping (4,277,603)
- Theme parks (4,085,988)
- Lakes (3,861,031)
Frequently asked questions
How many fans does Hotels have in Mexico?
Hotels has an estimated audience of 9,384,855 people in Mexico, concentrated in State of Mexico and Jalisco.
What is the gender split and age of Hotels fans?
52.0% of Hotels fans are female, 48.0% are male, with an average age of 36.6 years.
Which brands do Hotels fans like most?
Hotels fans show strongest brand affinity for Los 40 Principales (63.48×), Travel agency (3.08×), and Catholic Church (2.37×) over the country average.
Where do Hotels fans live in Mexico?
Hotels fans in Mexico are most concentrated in State of Mexico (reach 2,489,851), Jalisco (reach 1,191,855), and Distrito Federal (reach 866,351). These three regions account for the largest share of the active audience.
What other brands do Hotels fans also like?
Beyond Hotels itself, the audience over-indexes on Travel agency (3.08×), Catholic Church (2.37×), MSN (2.46×), and Banana (2.29×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Hotels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.