A data profile of the people who buy, follow and care about Hotels in Mexico — modelled from more than twelve digital signal sources. Hotels has an estimated audience of 9,384,855 people in Mexico.
The average Hotels fan in Mexico is 36.6 years old, balanced, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Jalisco, Distrito Federal.
Top brand affinities include Costa Rica, Shopping and fashion, Game consoles, with strongest over-indexing on Costa Rica (531.68× the country average).
Demographically, the Hotels audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Travelling, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
The typical Hotels fan in Mexico is balanced, around 36.6 years old, with strong Travelling tendencies and a notable affinity for Costa Rica.
The key figures that characterise the Hotels profile in Mexico.
52.0% are female, 48.0% are male, average age 36.6.
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 36.6 |
| Estimated audience size | 9,384,855 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 13% |
of the worldwide Hotels audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 15.6% |
| Italy | 4.9% |
| United Kingdom | 4.6% |
Where the Hotels audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nayarit | ~200K | 2.59× | |
| 02 | Yucatan | ~500K | 2.44× | |
| 03 | Baja California Sur | ~100K | 1.96× | |
| 04 | State of Mexico | ~2.5M | 1.90× | |
| 05 | Jalisco | ~1M | 1.67× | |
| 06 | Chiapas | ~300K | 1.17× | |
| 07 | Campeche | ~70K | 0.97× | |
| 08 | Morelos | ~200K | 0.95× | |
| 09 | Guerrero | ~200K | 0.89× | |
| 10 | Colima | ~50K | 0.89× | |
| 11 | Guanajuato | ~400K | 0.87× | |
| 12 | Nuevo Leon | ~500K | 0.86× | |
| 13 | Baja California | ~300K | 0.84× | |
| 14 | Zacatecas | ~100K | 0.84× | |
| 15 | Tlaxcala | ~90K | 0.83× | |
| 16 | Durango | ~100K | 0.82× | |
| 17 | Aguascalientes | ~100K | 0.82× | |
| 18 | Puebla | ~400K | 0.78× | |
| 19 | Michoacan de Ocampo | ~200K | 0.75× | |
| 20 | Coahuila de Zaragoza | ~200K | 0.74× | |
| 21 | Hidalgo | ~200K | 0.74× | |
| 22 | Distrito Federal | ~900K | 0.73× | |
| 23 | Chihuahua | ~200K | 0.71× | |
| 24 | Sinaloa | ~200K | 0.70× | |
| 25 | Veracruz (state) | ~400K | 0.69× |
The strongest cross-interests of the Hotels audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Costa Rica | Travel & Leisure | 531.68× | ||
| 02 | Daily Horoscope | Internet & Social Media | 510.18× | ||
| 03 | Shopping and fashion | Shopping | 251.80× | ||
| 04 | Exfoliation (cosmetology) | Beauty & Wellness | 150.33× | ||
| 05 | Game consoles | Technology & Electronics | 141.01× | ||
| 06 | Valentine's Day | Kids & Family | 122.86× | ||
| 07 | Catholic Church | Politics & Society | 108.63× | ||
| 08 | Travel agency | Travel & Leisure | 89.93× | ||
| 09 | Sarcasm | Politics & Society | 71.94× | ||
| 10 | Broadcasting of sports events | Movies & TV | 63.31× | ||
| 11 | Mobile game | Games | 60.92× | ||
| 12 | El País | News | 53.96× | ||
| 13 | Banana | Food & Beverages | 52.52× | ||
| 14 | Dentistry | Business & Career | 51.80× | ||
| 15 | Pilsner | Food & Beverages | 46.76× | ||
| 16 | Love & Sex | Kids & Family | 43.43× | ||
| 17 | Multi-level marketing | Business & Career | 39.57× | ||
| 18 | Sexology | Kids & Family | 33.81× | ||
| 19 | Breastfeeding | Kids & Family | 33.81× | ||
| 20 | Freeware | Technology & Electronics | 25.90× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 23.46× | |
| Spirituality | BALANCE | 22.45× | |
| Urban Lifestyle | OPEN | 3.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.89× | |
| Early Adopter Mentality | POWER | 0.92× | |
| Social Media Usage | JOY | 0.95× |
Hotels has an estimated audience of 9,384,855 people in Mexico, concentrated in State of Mexico and Jalisco.
52.0% of Hotels fans are female, 48.0% are male, with an average age of 36.6 years.
Hotels fans show strongest brand affinity for Costa Rica (531.68×), Shopping and fashion (251.8×), and Game consoles (141.01×) over the country average.
Hotels fans in Mexico are most concentrated in State of Mexico (reach ~2.5M), Jalisco (reach ~1M), and Distrito Federal (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Hotels itself, the audience over-indexes on Shopping and fashion (251.8×), Game consoles (141.01×), Catholic Church (108.63×), and Travel agency (89.93×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Hotels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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