A data profile of the people who buy, follow and care about Hotels in India — modelled from more than twelve digital signal sources. Hotels has an estimated audience of 17,376,391 people in India.
Hotels has an estimated audience of 17,376,391 people in India. 24.9% are female, 75.1% are male, average age 35.4. Top brand affinities: Automobiles, Nature, Apartment, Vacations, Spas.
Top brand affinities include Automobiles, Nature, Apartment, with strongest over-indexing on Automobiles (1.59× the country average).
Demographically, the Hotels audience skews more male with an average age of 35.4, and over-indexes on personality traits such as Extroversion, Luxury Orientation.
The typical Hotels fan in India is more male, around 35.4 years old, with strong Extroversion tendencies and a notable affinity for Automobiles.
The key figures that characterise the Hotels profile in India.
24.9% are female, 75.1% are male, average age 35.4.
| Metric | Value |
|---|---|
| Female | 24.9% |
| Male | 75.1% |
| Average age | 35.4 |
| Estimated audience size | 17,376,391 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 29% | |
| 30-39 | 21% | |
| 40-49 | 15% | |
| 50+ | 12% |
of the worldwide Hotels audience comes from India.
| Country | Share |
|---|---|
| United States | 15.8% |
| Italy | 4.9% |
| United Kingdom | 4.7% |
The strongest cross-interests of the Hotels audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lodging | Travel & Leisure | 2.06× | ||
| 02 | Cruises | Travel & Leisure | 1.94× | ||
| 03 | Vacations | Travel & Leisure | 1.88× | ||
| 04 | Volunteering | Politics & Society | 1.86× | ||
| 05 | Himalayas | Travel & Leisure | 1.76× | ||
| 06 | Drawing | Home & Garden | 1.73× | ||
| 07 | TripAdvisor | Travel & Leisure | 1.73× | ||
| 08 | Singapore | Travel & Leisure | 1.70× | ||
| 09 | Desserts | Food & Beverages | 1.68× | ||
| 10 | Apartment | Business & Career | 1.67× | ||
| 11 | Bars | Travel & Leisure | 1.65× | ||
| 12 | Social media marketing | Business & Career | 1.63× | ||
| 13 | Spas | Beauty & Wellness | 1.62× | ||
| 14 | Sunglasses | Fashion & Accessoires | 1.61× | ||
| 15 | Automobiles | Cars & Mobility | 1.59× | ||
| 16 | Young's | Food & Beverages | 1.59× | ||
| 17 | Tattoos | Fashion & Accessoires | 1.58× | ||
| 18 | Nature | Home & Garden | 1.57× | ||
| 19 | Dogs | Pets & Animals | 1.57× | ||
| 20 | MakeMyTrip | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.31× | |
| Luxury Orientation | PREMIUM | 1.25× | |
| Quality Awareness | PREMIUM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.72× | |
| Creativity | OPEN | 0.77× | |
| Tradition | CONSERVATISM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Hotels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.