A data profile of the people who buy, follow and care about TripAdvisor in India — modelled from more than twelve digital signal sources. TripAdvisor has an estimated audience of 7,160,042 people in India.
The average TripAdvisor fan in India is 37.1 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Rajasthan, Uttar Pradesh.
Top brand affinities include Airbnb, Travel website, MakeMyTrip, with strongest over-indexing on Airbnb (4.53× the country average).
Demographically, the TripAdvisor audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Travelling, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical TripAdvisor fan in India is more male, around 37.1 years old, with strong Travelling tendencies and a notable affinity for Airbnb.
The key figures that characterise the TripAdvisor profile in India.
25.8% are female, 74.2% are male, average age 37.1.
| Metric | Value |
|---|---|
| Female | 25.8% |
| Male | 74.2% |
| Average age | 37.1 |
| Estimated audience size | 7,160,042 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 30% | |
| 30-39 | 22% | |
| 40-49 | 16% | |
| 50+ | 15% |
of the worldwide TripAdvisor audience comes from India.
| Country | Share |
|---|---|
| United States | 14.7% |
| United Kingdom | 8.0% |
| Italy | 7.3% |
Where the TripAdvisor audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Goa | ~50K | 6.17× | |
| 02 | Sikkim | ~10K | 4.04× | |
| 03 | Uttarakhand | ~80K | 2.18× | |
| 04 | Himachal Pradesh | ~40K | 1.40× | |
| 05 | Rajasthan | ~200K | 1.35× | |
| 06 | Maharashtra | ~400K | 1.14× | |
| 07 | Karnataka | ~200K | 1.12× | |
| 08 | Haryana | ~100K | 1.08× | |
| 09 | Gujarat | ~200K | 0.93× | |
| 10 | Kerala | ~100K | 0.91× | |
| 11 | Jammu and Kashmir | ~30K | 0.89× | |
| 12 | Tamil Nadu | ~100K | 0.82× | |
| 13 | Mizoram | ~4K | 0.76× | |
| 14 | Meghalaya | ~6K | 0.75× | |
| 15 | Arunachal Pradesh | ~3K | 0.74× | |
| 16 | Punjab (region) | ~70K | 0.69× | |
| 17 | Nagaland | ~3K | 0.66× | |
| 18 | Telangana | ~70K | 0.63× | |
| 19 | Manipur | ~6K | 0.63× | |
| 20 | West Bengal | ~100K | 0.60× | |
| 21 | Uttar Pradesh | ~200K | 0.57× | |
| 22 | Madhya Pradesh | ~80K | 0.56× | |
| 23 | Odisha | ~40K | 0.50× | |
| 24 | Tripura | ~5K | 0.50× | |
| 25 | Chhattisgarh | ~20K | 0.41× | |
| 26 | Andhra Pradesh | ~30K | 0.39× | |
| 27 | Assam | ~30K | 0.37× | |
| 28 | Jharkhand | ~20K | 0.37× | |
| 29 | Bihar | ~30K | 0.19× |
The strongest cross-interests of the TripAdvisor audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Peach (airline) | Travel & Leisure | 7.06× | ||
| 02 | All Nippon Airways | Travel & Leisure | 6.20× | ||
| 03 | Cheapflights | Travel & Leisure | 5.43× | ||
| 04 | Trivago | Travel & Leisure | 4.99× | ||
| 05 | Expedia | Travel & Leisure | 4.77× | ||
| 06 | Airbnb | Travel & Leisure | 4.53× | ||
| 07 | Skyscanner | Travel & Leisure | 4.48× | ||
| 08 | Booking.com | Travel & Leisure | 4.32× | ||
| 09 | Goibibo | Travel & Leisure | 3.92× | ||
| 10 | Travel website | Travel & Leisure | 3.87× | ||
| 11 | MakeMyTrip | Travel & Leisure | 3.38× | ||
| 12 | Air India Express | Travel & Leisure | 3.10× | ||
| 13 | Travel Adventures | Travel & Leisure | 2.45× | ||
| 14 | Holiday | Travel & Leisure | 2.42× | ||
| 15 | Resort | Travel & Leisure | 2.22× | ||
| 16 | Vacations | Travel & Leisure | 2.21× | ||
| 17 | Air travel | Travel & Leisure | 2.09× | ||
| 18 | Hotels | Travel & Leisure | 1.73× | ||
| 19 | Dharmendra | Movies & TV | 1.53× | ||
| 20 | Marathi language | Politics & Society | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.98× | |
| Sustainability | BALANCE | 1.29× | |
| Price Sensitivity | PREMIUM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.91× | |
| Healthy Lifestyle | BALANCE | 0.92× | |
| Early Adopter Mentality | POWER | 0.93× |
TripAdvisor has an estimated audience of 7,160,042 people in India, concentrated in Maharashtra and Rajasthan.
25.8% of TripAdvisor fans are female, 74.2% are male, with an average age of 37.1 years.
TripAdvisor fans show strongest brand affinity for Airbnb (4.53×), Travel website (3.87×), and MakeMyTrip (3.38×) over the country average.
TripAdvisor fans in India are most concentrated in Maharashtra (reach ~400K), Rajasthan (reach ~200K), and Uttar Pradesh (reach ~200K). These three regions account for the largest share of the active audience.
Beyond TripAdvisor itself, the audience over-indexes on Travel website (3.87×), MakeMyTrip (3.38×), Booking.com (4.32×), and Goibibo (3.92×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for TripAdvisor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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