A data profile of the people who buy, follow and care about TripAdvisor in Portugal — modelled from more than twelve digital signal sources. TripAdvisor has an estimated audience of 1,398,753 people in Portugal.
The average TripAdvisor fan in Portugal is 45.2 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Faro District.
Top brand affinities include Airbnb, Trivago, Ryanair, with strongest over-indexing on Airbnb (4.82× the country average).
Demographically, the TripAdvisor audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Travelling, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical TripAdvisor fan in Portugal is more female, around 45.2 years old, with strong Travelling tendencies and a notable affinity for Airbnb.
The key figures that characterise the TripAdvisor profile in Portugal.
58.0% are female, 42.0% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 45.2 |
| Estimated audience size | 1,398,753 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 34% |
of the worldwide TripAdvisor audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 14.7% |
| United Kingdom | 8.0% |
| Italy | 7.3% |
Where the TripAdvisor audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Faro District | ~200K | 2.63× | |
| 02 | Madeira | ~80K | 2.00× | |
| 03 | Azores | ~50K | 1.37× | |
| 04 | Porto District | ~300K | 1.08× | |
| 05 | Santarém District | ~70K | 1.08× | |
| 06 | Lisbon District | ~400K | 1.03× | |
| 07 | Leiria District | ~70K | 0.94× | |
| 08 | Évora District | ~20K | 0.94× | |
| 09 | Vila Real District | ~20K | 0.86× | |
| 10 | Coimbra District | ~60K | 0.84× | |
| 11 | Beja District | ~20K | 0.84× | |
| 12 | Setúbal District | ~100K | 0.83× | |
| 13 | Aveiro District | ~90K | 0.82× | |
| 14 | Braga District | ~100K | 0.81× | |
| 15 | Viana do Castelo District | ~30K | 0.78× | |
| 16 | Guarda District | ~10K | 0.78× | |
| 17 | Castelo Branco District | ~20K | 0.76× | |
| 18 | Portalegre District | ~10K | 0.70× | |
| 19 | Viseu District | ~30K | 0.68× | |
| 20 | Bragança District | ~10K | 0.63× |
The strongest cross-interests of the TripAdvisor audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Expedia | Travel & Leisure | 5.19× | ||
| 02 | Trivago | Travel & Leisure | 4.84× | ||
| 03 | Airbnb | Travel & Leisure | 4.82× | ||
| 04 | Vueling | Travel & Leisure | 4.18× | ||
| 05 | Skyscanner | Travel & Leisure | 3.94× | ||
| 06 | Momondo | Travel & Leisure | 3.47× | ||
| 07 | Logitravel | Travel & Leisure | 3.42× | ||
| 08 | Booking.com | Travel & Leisure | 3.42× | ||
| 09 | EasyJet | Travel & Leisure | 2.70× | ||
| 10 | EDreams | Travel & Leisure | 2.67× | ||
| 11 | Ryanair | Travel & Leisure | 2.53× | ||
| 12 | FlixBus | Cars & Mobility | 2.05× | ||
| 13 | Internet & Social Media | 1.68× | |||
| 14 | IKEA | Home & Garden | 1.63× | ||
| 15 | Correio da Manhã | News | 1.59× | ||
| 16 | Apartment | Business & Career | 1.59× | ||
| 17 | Internet & Social Media | 1.57× | |||
| 18 | Internet & Social Media | 1.55× | |||
| 19 | Algarve | Travel & Leisure | 1.55× | ||
| 20 | Beaches | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.62× | |
| Quality Awareness | PREMIUM | 1.60× | |
| Indulgence | JOY | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.03× | |
| Mindfulness | BALANCE | 1.04× | |
| Individualism | JOY | 1.08× |
TripAdvisor has an estimated audience of 1,398,753 people in Portugal, concentrated in Lisbon District and Porto District.
58.0% of TripAdvisor fans are female, 42.0% are male, with an average age of 45.2 years.
TripAdvisor fans show strongest brand affinity for Airbnb (4.82×), Trivago (4.84×), and Ryanair (2.53×) over the country average.
TripAdvisor fans in Portugal are most concentrated in Lisbon District (reach ~400K), Porto District (reach ~300K), and Faro District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond TripAdvisor itself, the audience over-indexes on Trivago (4.84×), Ryanair (2.53×), EasyJet (2.7×), and IKEA (1.63×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for TripAdvisor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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