A data profile of the people who buy, follow and care about EDreams in Portugal — modelled from more than twelve digital signal sources. EDreams has an estimated audience of 1,602,933 people in Portugal.
The average EDreams fan in Portugal is 46.3 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Air Europa, Vueling, No frills, with strongest over-indexing on Air Europa (22.2× the country average).
Demographically, the EDreams audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Price Sensitivity, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical EDreams fan in Portugal is more female, around 46.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Air Europa.
The key figures that characterise the EDreams profile in Portugal.
65.2% are female, 34.8% are male, average age 46.3.
| Metric | Value |
|---|---|
| Female | 65.2% |
| Male | 34.8% |
| Average age | 46.3 |
| Estimated audience size | 1,602,933 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 28% | |
| 50+ | 35% |
Where the EDreams audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~800K | 1.56× | |
| 02 | Porto District | ~500K | 1.40× | |
| 03 | Santarém District | ~100K | 1.40× | |
| 04 | Braga District | ~200K | 1.38× | |
| 05 | Setúbal District | ~200K | 1.32× | |
| 06 | Aveiro District | ~100K | 1.22× | |
| 07 | Leiria District | ~100K | 1.18× | |
| 08 | Madeira | ~50K | 1.18× | |
| 09 | Azores | ~50K | 1.13× | |
| 10 | Viana do Castelo District | ~40K | 1.01× | |
| 11 | Faro District | ~100K | 1.00× | |
| 12 | Coimbra District | ~80K | 1.00× | |
| 13 | Viseu District | ~50K | 0.89× | |
| 14 | Évora District | ~20K | 0.84× | |
| 15 | Vila Real District | ~20K | 0.78× | |
| 16 | Beja District | ~20K | 0.70× | |
| 17 | Castelo Branco District | ~20K | 0.68× | |
| 18 | Bragança District | ~10K | 0.67× | |
| 19 | Portalegre District | ~10K | 0.66× | |
| 20 | Guarda District | ~10K | 0.57× |
The strongest cross-interests of the EDreams audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Germanwings | Travel & Leisure | 32.28× | ||
| 02 | Groovy (programming language) | Technology & Electronics | 31.12× | ||
| 03 | Air Europa | Travel & Leisure | 22.20× | ||
| 04 | DevOps | Technology & Electronics | 16.25× | ||
| 05 | Vueling | Travel & Leisure | 14.86× | ||
| 06 | C Sharp (programming language) | Technology & Electronics | 14.37× | ||
| 07 | SQL | Technology & Electronics | 10.46× | ||
| 08 | No frills | Business & Career | 9.34× | ||
| 09 | Momondo | Travel & Leisure | 6.52× | ||
| 10 | EasyJet | Travel & Leisure | 4.74× | ||
| 11 | Logitravel | Travel & Leisure | 4.65× | ||
| 12 | TAP Portugal | Travel & Leisure | 3.42× | ||
| 13 | Ryanair | Travel & Leisure | 3.27× | ||
| 14 | Airbnb | Travel & Leisure | 2.88× | ||
| 15 | FlixBus | Cars & Mobility | 2.05× | ||
| 16 | Betclic | Games | 1.92× | ||
| 17 | Correio da Manhã | News | 1.85× | ||
| 18 | IKEA | Home & Garden | 1.78× | ||
| 19 | Internet & Social Media | 1.75× | |||
| 20 | Pingo Doce | Shopping | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.80× | |
| Community Orientation | OPEN | 1.53× | |
| Pet Ownership | JOY | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.02× | |
| Mindfulness | BALANCE | 1.03× | |
| Early Adopter Mentality | POWER | 1.04× |
EDreams has an estimated audience of 1,602,933 people in Portugal, concentrated in Lisbon District and Porto District.
65.2% of EDreams fans are female, 34.8% are male, with an average age of 46.3 years.
EDreams fans show strongest brand affinity for Air Europa (22.2×), Vueling (14.86×), and No frills (9.34×) over the country average.
EDreams fans in Portugal are most concentrated in Lisbon District (reach ~800K), Porto District (reach ~500K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond EDreams itself, the audience over-indexes on Vueling (14.86×), No frills (9.34×), EasyJet (4.74×), and Groovy (programming language) (31.12×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for EDreams. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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