A data profile of the people who buy, follow and care about EDreams in Spain — modelled from more than twelve digital signal sources. EDreams has an estimated audience of 5,000,064 people in Spain.
The average EDreams fan in Spain is 46.0 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include Ryanair, Vueling, Nek, with strongest over-indexing on Ryanair (5.54× the country average).
Demographically, the EDreams audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Travelling, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical EDreams fan in Spain is more female, around 46.0 years old, with strong Travelling tendencies and a notable affinity for Ryanair.
The key figures that characterise the EDreams profile in Spain.
60.0% are female, 40.0% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 46.0 |
| Estimated audience size | 5,000,064 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 34% |
of the worldwide EDreams audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 25.6% |
| Italy | 22.8% |
| Portugal | 8.2% |
Where the EDreams audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Balearic Islands | ~200K | 1.81× | |
| 02 | Catalonia | ~1M | 1.37× | |
| 03 | Basque Autonomous Country | ~200K | 1.28× | |
| 04 | Canary Islands | ~300K | 1.16× | |
| 05 | Community of Madrid | ~900K | 1.15× | |
| 06 | Galicia | ~300K | 1.11× | |
| 07 | Comunidad Valenciana | ~600K | 1.03× | |
| 08 | Andalusia | ~900K | 0.96× | |
| 09 | Castilla-La Mancha | ~200K | 0.85× | |
| 10 | Navarre | ~50K | 0.84× | |
| 11 | Cantabria | ~50K | 0.84× | |
| 12 | Castile and León | ~200K | 0.80× | |
| 13 | La Rioja | ~30K | 0.80× | |
| 14 | Region of Murcia | ~100K | 0.78× | |
| 15 | Principality of Asturias | ~90K | 0.78× | |
| 16 | Aragon | ~100K | 0.76× | |
| 17 | Extremadura | ~70K | 0.71× |
The strongest cross-interests of the EDreams audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Life360 | Kids & Family | 26.80× | ||
| 02 | Nek | Music & Radio | 19.75× | ||
| 03 | Groupalia | Travel & Leisure | 19.51× | ||
| 04 | Opodo | Travel & Leisure | 17.85× | ||
| 05 | Momondo | Travel & Leisure | 12.63× | ||
| 06 | Eurostar | Cars & Mobility | 8.35× | ||
| 07 | Ryanair | Travel & Leisure | 5.54× | ||
| 08 | Groupon | Internet & Social Media | 4.56× | ||
| 09 | Vueling | Travel & Leisure | 3.88× | ||
| 10 | Logitravel | Travel & Leisure | 3.80× | ||
| 11 | Air Europa | Travel & Leisure | 3.50× | ||
| 12 | EasyJet | Travel & Leisure | 3.14× | ||
| 13 | Volotea | Travel & Leisure | 3.12× | ||
| 14 | Wallapop | Shopping | 2.47× | ||
| 15 | Carrefour | Shopping | 1.93× | ||
| 16 | Airbnb | Travel & Leisure | 1.87× | ||
| 17 | IBEX 35 | Business & Career | 1.83× | ||
| 18 | La Caixa | Business & Career | 1.81× | ||
| 19 | Leisure | Travel & Leisure | 1.63× | ||
| 20 | Iberia (airline) | Travel & Leisure | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.74× | |
| Family Orientation | CONSERVATISM | 1.43× | |
| Need for Security | CONSERVATISM | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.98× | |
| Early Adopter Mentality | POWER | 1.01× | |
| Urban Lifestyle | OPEN | 1.05× |
EDreams has an estimated audience of 5,000,064 people in Spain, concentrated in Catalonia and Community of Madrid.
60.0% of EDreams fans are female, 40.0% are male, with an average age of 46.0 years.
EDreams fans show strongest brand affinity for Ryanair (5.54×), Vueling (3.88×), and Nek (19.75×) over the country average.
EDreams fans in Spain are most concentrated in Catalonia (reach ~1M), Community of Madrid (reach ~900K), and Andalusia (reach ~900K). These three regions account for the largest share of the active audience.
Beyond EDreams itself, the audience over-indexes on Vueling (3.88×), Nek (19.75×), Groupon (4.56×), and Momondo (12.63×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for EDreams. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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