EDreams Audience in Spain
EDreams has an estimated audience of 5,901,981 people in Spain. 60.0% are female, 40.0% are male, average age 46.0. Top regions: Catalonia, Community of Madrid, Andalusia. Top brand affinities: Ryanair, Vueling, Groupon, Momondo, Air Europa.
The average EDreams fan in Spain is 46.0 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Community of Madrid, Andalusia. Top brand affinities include Ryanair, Vueling, Groupon, with strongest over-indexing on Ryanair (5.54× the country average). Demographically, the EDreams audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Travelling, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Website / Newspaper / Magazine · Subtype: Travel website
Audience demographics of EDreams
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 46.0 |
| Estimated audience size | 5,901,981 |
Audience persona
The typical EDreams fan in Spain is more female, around 46.0 years old, with strong Travelling tendencies and a notable affinity for Ryanair.
EDreams fans by region: top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | ~1.5M | 1.37× |
| Community of Madrid | ~1M | 1.15× |
| Andalusia | ~1M | 0.96× |
| Comunidad Valenciana | ~700K | 1.03× |
| Canary Islands | ~300K | 1.16× |
| Galicia | ~300K | 1.11× |
| Balearic Islands | ~300K | 1.81× |
| Basque Autonomous Country | ~300K | 1.28× |
| Castile and León | ~200K | 0.8× |
| Castilla-La Mancha | ~200K | 0.85× |
| Region of Murcia | ~200K | 0.78× |
| Aragon | ~100K | 0.76× |
| Principality of Asturias | ~100K | 0.78× |
| Extremadura | ~90K | 0.71× |
| Navarre | ~60K | 0.84× |
| Cantabria | ~60K | 0.84× |
| La Rioja | ~30K | 0.8× |
Top brand affinities of EDreams fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ryanair | 5.54× | Travel & Leisure |
| Vueling | 3.88× | Travel & Leisure |
| Groupon | 4.56× | Internet & Social Media |
| Momondo | 12.63× | Travel & Leisure |
| Air Europa | 3.5× | Travel & Leisure |
| Life360 | 26.8× | Kids & Family |
| Nek | 19.75× | Music & Radio |
| Opodo | 17.85× | Travel & Leisure |
| Wallapop | 2.47× | Shopping |
| Leisure | 1.63× | Travel & Leisure |
| Iberia (airline) | 1.58× | Travel & Leisure |
| Carrefour | 1.93× | Shopping |
| Eurostar | 8.35× | Cars & Mobility |
| IBEX 35 | 1.83× | Business & Career |
| ONCE (cycling team) | 1.87× | Sports |
| Volotea | 3.12× | Travel & Leisure |
| EasyJet | 3.14× | Travel & Leisure |
| Wizz Air | 4.03× | Travel & Leisure |
| Julio Iglesias | 1.89× | Music & Radio |
| Airbnb | 1.87× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.74 |
| Family Orientation | CONSERVATISM | 1.43 |
| Need for Security | CONSERVATISM | 1.41 |
| Price Sensitivity | PREMIUM | 1.41 |
| Career Orientation | POWER | 1.39 |
| Quality Awareness | PREMIUM | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 29.0% |
| Italy | 21.9% |
| Portugal | 7.8% |
See EDreams audiences in other countries
More Travel website audiences in Spain
- Airbnb (8,719,357)
- Trivago (5,052,748)
- Booking.com (3,245,478)
- Skyscanner (2,843,295)
- Kayak (2,619,778)
Frequently asked questions
How many fans does EDreams have in Spain?
EDreams has an estimated audience of 5,901,981 people in Spain, concentrated in Catalonia and Community of Madrid.
What is the gender split and age of EDreams fans?
60.0% of EDreams fans are female, 40.0% are male, with an average age of 46.0 years.
Which brands do EDreams fans like most?
EDreams fans show strongest brand affinity for Ryanair (5.54×), Vueling (3.88×), and Groupon (4.56×) over the country average.
Where do EDreams fans live in Spain?
EDreams fans in Spain are most concentrated in Catalonia (reach ~1.5M), Community of Madrid (reach ~1M), and Andalusia (reach ~1M). These three regions account for the largest share of the active audience.
What other brands do EDreams fans also like?
Beyond EDreams itself, the audience over-indexes on Vueling (3.88×), Groupon (4.56×), Momondo (12.63×), and Air Europa (3.5×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for EDreams. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.