A data profile of the people who buy, follow and care about EDreams in United States — modelled from more than twelve digital signal sources. EDreams has an estimated audience of 277,595 people in United States.
The average EDreams fan in United States is 37.7 years old, balanced, and lives primarily in Florida.
The audience is concentrated in Florida, California, Texas.
Top brand affinities include Aborto, Deer Hunter (series), Cultural Care Au Pair, with strongest over-indexing on Aborto (203.43× the country average).
Demographically, the EDreams audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Healthy Lifestyle, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical EDreams fan in United States is balanced, around 37.7 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Aborto.
The key figures that characterise the EDreams profile in United States.
45.5% are female, 54.5% are male, average age 37.7.
| Metric | Value |
|---|---|
| Female | 45.5% |
| Male | 54.5% |
| Average age | 37.7 |
| Estimated audience size | 277,595 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 24% | |
| 30-39 | 22% | |
| 40-49 | 16% | |
| 50+ | 18% |
Where the EDreams audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington, District of Columbia | ~2K | 2.87× | |
| 02 | Florida | ~50K | 2.86× | |
| 03 | Nevada | ~6K | 2.08× | |
| 04 | New York | ~30K | 1.97× | |
| 05 | Massachusetts | ~9K | 1.75× | |
| 06 | New Jersey | ~10K | 1.70× | |
| 07 | Georgia | ~10K | 1.55× | |
| 08 | Texas | ~30K | 1.37× | |
| 09 | California | ~40K | 1.35× | |
| 10 | Maryland | ~6K | 1.29× | |
| 11 | Illinois | ~10K | 1.24× | |
| 12 | Colorado | ~5K | 1.22× | |
| 13 | Rhode Island | ~1K | 1.20× | |
| 14 | Connecticut | ~3K | 1.11× | |
| 15 | Hawaii | ~1K | 1.11× | |
| 16 | Virginia | ~7K | 1.08× | |
| 17 | Utah | ~3K | 1.05× | |
| 18 | Pennsylvania | ~9K | 1.02× | |
| 19 | Delaware | <1K | 1.02× | |
| 20 | Arizona | ~5K | 0.97× | |
| 21 | Washington | ~5K | 0.95× | |
| 22 | North Carolina | ~8K | 0.93× | |
| 23 | Minnesota | ~4K | 0.93× | |
| 24 | Indiana | ~5K | 0.91× | |
| 25 | Michigan | ~7K | 0.90× | |
| 26 | Alaska | <1K | 0.88× | |
| 27 | Oregon | ~3K | 0.86× | |
| 28 | Tennessee | ~5K | 0.85× | |
| 29 | Ohio | ~7K | 0.84× | |
| 30 | Louisiana | ~3K | 0.83× | |
| 31 | New Hampshire | <1K | 0.82× | |
| 32 | Vermont | <1K | 0.82× | |
| 33 | South Carolina | ~3K | 0.80× | |
| 34 | Maine | <1K | 0.78× | |
| 35 | Iowa | ~2K | 0.77× | |
| 36 | South Dakota | <1K | 0.77× | |
| 37 | North Dakota | <1K | 0.77× | |
| 38 | Wisconsin | ~3K | 0.75× | |
| 39 | Montana | <1K | 0.75× | |
| 40 | Kansas | ~2K | 0.74× | |
| 41 | Kentucky | ~2K | 0.71× | |
| 42 | Idaho | <1K | 0.71× | |
| 43 | West Virginia | <1K | 0.67× | |
| 44 | New Mexico | <1K | 0.65× | |
| 45 | Nebraska | <1K | 0.64× | |
| 46 | Mississippi | ~1K | 0.63× | |
| 47 | Missouri | ~3K | 0.61× | |
| 48 | Arkansas | ~1K | 0.59× | |
| 49 | Oklahoma | ~2K | 0.58× | |
| 50 | Alabama | ~2K | 0.57× |
The strongest cross-interests of the EDreams audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Travel Republic | Travel & Leisure | 889.31× | ||
| 02 | Deer Hunter (series) | Video / Board Game | 565.08× | ||
| 03 | Cultural Care Au Pair | Politics & Society | 558.71× | ||
| 04 | Gran Meliá Hotels & Resorts | Travel & Leisure | 525.35× | ||
| 05 | Boulevard de Asia | Shopping | 474.84× | ||
| 06 | Lloret de Mar | Travel & Leisure | 474.22× | ||
| 07 | Federation University Australia | Business & Career | 353.49× | ||
| 08 | Location, Location, Location | Movies & TV | 334.85× | ||
| 09 | Language exchange | Kids & Family | 304.91× | ||
| 10 | Ushuaia | Travel & Leisure | 291.85× | ||
| 11 | EAE Business School | Business & Career | 291.71× | ||
| 12 | Rocky Mountain Bicycles | Cars & Mobility | 224.85× | ||
| 13 | Aborto | Kids & Family | 203.43× | ||
| 14 | Raúl De Molina | Movies & TV | 201.22× | ||
| 15 | Bud Light | Food & Beverages | 149.04× | ||
| 16 | Zurich Insurance Group | Business & Career | 125.23× | ||
| 17 | Roc Nation | Music & Radio | 113.65× | ||
| 18 | Michael Strahan | Movies & TV | 59.71× | ||
| 19 | Zoom! | Business & Career | 35.04× | ||
| 20 | Melania Trump | Politics & Society | 13.16× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 4.06× | |
| Sustainability | BALANCE | 3.29× | |
| Travelling | THRILL | 2.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.69× | |
| Mindfulness | BALANCE | 0.76× | |
| Extroversion | THRILL | 0.86× |
EDreams has an estimated audience of 277,595 people in United States, concentrated in Florida and California.
45.5% of EDreams fans are female, 54.5% are male, with an average age of 37.7 years.
EDreams fans show strongest brand affinity for Aborto (203.43×), Deer Hunter (series) (565.08×), and Cultural Care Au Pair (558.71×) over the country average.
EDreams fans in United States are most concentrated in Florida (reach ~50K), California (reach ~40K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.
Beyond EDreams itself, the audience over-indexes on Deer Hunter (series) (565.08×), Cultural Care Au Pair (558.71×), Bud Light (149.04×), and Travel Republic (889.31×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for EDreams. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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