Zurich Insurance Group Audience in United States

Zurich Insurance Group logo

Zurich Insurance Group has an estimated audience of 516,582 people in United States. 42.3% are female, 57.7% are male, average age 41.6. Top regions: Illinois, California, Texas. Top brand affinities: Michigan State Spartans football, Gateway Pundit, Barbie, Risk management, Dungeons & Dragons Online.

The average Zurich Insurance Group fan in United States is 41.6 years old, more male, and lives primarily in Illinois. The audience is concentrated in Illinois, California, Texas. Top brand affinities include Michigan State Spartans football, Gateway Pundit, Barbie, with strongest over-indexing on Michigan State Spartans football (25.21× the country average). Demographically, the Zurich Insurance Group audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Insurances

Demographics of Zurich Insurance Group fans

Demographic split for Zurich Insurance Group audience in United States
MetricValue
Female42.3%
Male57.7%
Average age41.6
Estimated audience size516,582

Audience persona

The typical Zurich Insurance Group fan in United States is more male, around 41.6 years old, with strong Patriotism tendencies and a notable affinity for Michigan State Spartans football.

Top regions in United States

Top regions ranked by reach for Zurich Insurance Group in United States
RegionReachAffinity
Illinois60,7943.53×
California57,7781.02×
Texas47,7471.08×
Florida34,9791×
Georgia34,1392.15×
New York33,2651.15×
Pennsylvania20,7741.19×
New Jersey17,6031.34×
North Carolina14,6560.94×
Michigan12,8250.95×
Ohio12,7120.8×
Massachusetts12,4311.22×
Virginia12,1880.97×
Wisconsin11,4551.47×
Missouri10,1271.22×
Arizona9,4520.9×
Washington8,7900.85×
Indiana8,6980.92×
Connecticut8,2301.59×
Minnesota8,0111.08×
Colorado7,9620.98×
Tennessee7,8440.76×
Maryland7,6960.87×
South Carolina6,8700.88×
Alabama6,1250.85×
Louisiana5,7170.86×
Kansas5,1501.27×
Oklahoma4,8490.85×
Oregon4,5620.77×
Iowa4,4211.04×
Nevada4,3800.88×
Kentucky4,1840.65×
Utah3,3290.72×
Arkansas3,1260.73×
Mississippi3,0740.72×
Nebraska2,8551.1×
New Hampshire2,2011.08×
Idaho1,9110.74×
Washington, District of Columbia1,6831.08×
Rhode Island1,6731.02×
West Virginia1,6690.69×
Maine1,5400.83×
Hawaii1,3250.6×
New Mexico1,3130.51×
Delaware1,2130.85×
South Dakota9750.82×
Vermont9671.07×
Montana9290.65×
Alaska6660.6×
North Dakota5860.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Zurich Insurance Group audience
BrandAffinityCategory
Michigan State Spartans football25.21×Sports
Gateway Pundit12.9×News
Barbie7.84×Movies & TV
Risk management7.93×Business & Career
Dungeons & Dragons Online51.89×Games
Financial accounting8.79×Business & Career
American Marketing Association8.27×Business & Career
Constitution8.49×Politics & Society
Fox News Channel2.47×Movies & TV
National security5.45×Politics & Society
Underwriting9.96×Business & Career
The UPS Store3.6×Shopping
Marketing communications4.86×Business & Career
Bank of America3×Business & Career
Madison Keys17.23×Sports
Benjamin Netanyahu6.31×Politics & Society
Chuck Norris4.58×Movies & TV
Property law6.6×Home & Garden
Individual3.24×Politics & Society
Mobile home3.88×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Zurich Insurance Group audience
TraitClusterScore
PatriotismCONSERVATISM3.58
Need for SecurityCONSERVATISM2.75
TravellingTHRILL2.06
Risk AppetiteTHRILL1.96
Quality AwarenessPREMIUM1.84
Family OrientationCONSERVATISM1.8

Worldwide distribution

Worldwide audience distribution share by country for Zurich Insurance Group
CountryShare
United States25.9%
Germany16.0%
Switzerland14.5%

See Zurich Insurance Group audiences in other countries

More Insurances audiences in United States

Frequently asked questions

How many fans does Zurich Insurance Group have in United States?

Zurich Insurance Group has an estimated audience of 516,582 people in United States, concentrated in Illinois and California.

What is the gender split and age of Zurich Insurance Group fans?

42.3% of Zurich Insurance Group fans are female, 57.7% are male, with an average age of 41.6 years.

Which brands do Zurich Insurance Group fans like most?

Zurich Insurance Group fans show strongest brand affinity for Michigan State Spartans football (25.21×), Gateway Pundit (12.9×), and Barbie (7.84×) over the country average.

Where do Zurich Insurance Group fans live in United States?

Zurich Insurance Group fans in United States are most concentrated in Illinois (reach 60,794), California (reach 57,778), and Texas (reach 47,747). These three regions account for the largest share of the active audience.

What other brands do Zurich Insurance Group fans also like?

Beyond Zurich Insurance Group itself, the audience over-indexes on Gateway Pundit (12.9×), Barbie (7.84×), Risk management (7.93×), and Dungeons & Dragons Online (51.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Zurich Insurance Group. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.