Rascasse Audience Intelligence

Zurich Insurance Group Target Market in United States

A data profile of the people who buy, follow and care about Zurich Insurance Group in United States — modelled from more than twelve digital signal sources. Zurich Insurance Group has an estimated audience of 527,415 people in United States.

#27among Insurances in United States#3642among Brand in United States#2204in Business & Career

The average Zurich Insurance Group fan in United States is 41.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Illinois, Texas.

Top brand affinities include Michigan State Spartans football, Gateway Pundit, Risk management, with strongest over-indexing on Michigan State Spartans football (25.21× the country average).

Demographically, the Zurich Insurance Group audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Zurich Insurance Group fan in United States is more male, around 41.6 years old, with strong Patriotism tendencies and a notable affinity for Michigan State Spartans football.

Category: Business & Career · Type: Brand · Subtype: Insurances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zurich Insurance Group profile in United States.

Audience size
527K
in United States
Gender
42.3%♀
57.7% male
Age
41.6
average years
Country rank
#35523
Brand in United States
Fig. 01

Search interest · 12-month trend

+55%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Zurich Insurance Group

42.3% are female, 57.7% are male, average age 41.6.

Fig. 02

Gender split

42.3%
Female
57.7%
Male
Demographic split for Zurich Insurance Group audience in United States
MetricValue
Female42.3%
Male57.7%
Average age41.6
Estimated audience size527,415
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Zurich Insurance Group audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3922%
40-4923%
50+24%
Fig. 04

Worldwide distribution

23.6%

of the worldwide Zurich Insurance Group audience comes from United States.

Worldwide audience distribution share by country for Zurich Insurance Group
CountryShare
United States23.6%
Germany18.5%
Switzerland17.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zurich Insurance Group audience in United States is strongest.

Fig. 05

Top regions by affinity

Zurich Insurance Group customers by region in United States
#RegionReachAffinity×
01Illinois~50K3.18×
02Georgia~30K1.96×
03Connecticut~8K1.53×
04Wisconsin~10K1.41×
05New Jersey~20K1.23×
06Kansas~5K1.20×
07Pennsylvania~20K1.17×
08Missouri~10K1.16×
09Massachusetts~10K1.10×
10Vermont<1K1.07×
11New York~30K1.06×
12New Hampshire~2K1.05×
13Minnesota~8K1.04×
14Iowa~4K1.02×
15Nebraska~3K1.02×
16Rhode Island~2K1.02×
17Texas~40K0.99×
18Florida~30K0.99×
19South Dakota~1K0.98×
20Colorado~8K0.97×
21Delaware~1K0.97×
22California~50K0.96×
23Michigan~10K0.96×
24Washington, District of Columbia~1K0.96×
25Arizona~10K0.95×
26Alabama~7K0.95×
27Maine~2K0.95×
28Virginia~10K0.94×
29Maryland~8K0.94×
30Alaska~1K0.94×
31Indiana~9K0.93×
32Nevada~5K0.93×
33North Carolina~10K0.92×
34Oklahoma~5K0.92×
35Idaho~2K0.92×
36Montana~1K0.92×
37North Dakota<1K0.92×
38South Carolina~7K0.91×
39West Virginia~2K0.91×
40Louisiana~6K0.90×
41Arkansas~4K0.90×
42Mississippi~4K0.89×
43Hawaii~2K0.88×
44Utah~4K0.86×
45Washington~9K0.85×
46Oregon~5K0.85×
47New Mexico~2K0.83×
48Ohio~10K0.82×
49Kentucky~5K0.82×
50Tennessee~8K0.81×
Fig. 06

Affinity by region

Affinity by region — Zurich Insurance Group, United States
0.81×1.00×3.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zurich Insurance Group audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zurich Insurance Group audience
#·InterestCategoryAffinity×
01Dungeons & Dragons OnlineGames51.89×
02Michigan State Spartans footballSports25.21×
03Madison KeysSports17.23×
04Farmers Insurance GroupBusiness & Career14.29×
05Gateway PunditNews12.90×
06UnderwritingBusiness & Career9.96×
07Financial accountingBusiness & Career8.79×
08ConstitutionPolitics & Society8.49×
09American Marketing AssociationBusiness & Career8.27×
10Risk managementBusiness & Career7.93×
11BarbieMovies & TV7.84×
12City BankBusiness & Career7.39×
13Dick CheneyPolitics & Society6.41×
14Benjamin NetanyahuPolitics & Society6.31×
15National securityPolitics & Society5.45×
16Marketing communicationsBusiness & Career4.86×
17Chuck NorrisMovies & TV4.58×
18Melania TrumpPolitics & Society4.05×
19The UPS StoreShopping3.60×
20Donald TrumpPolitics & Society2.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zurich Insurance Group audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zurich Insurance Group audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.11×
Need for SecurityCONSERVATISM2.62×
Career OrientationPOWER2.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zurich Insurance Group audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.97×
IndulgenceJOY1.15×
DIY MentalityTHRILL1.17×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Zurich Insurance Group's target market in United States?

Zurich Insurance Group's target market in United States covers an estimated 527,415 people, concentrated in California and Illinois.

02

What is the gender split and age of Zurich Insurance Group customers?

42.3% of the Zurich Insurance Group audience are female, 57.7% are male, with an average age of 41.6 years.

03

Which brands do Zurich Insurance Group fans like most?

Zurich Insurance Group fans show strongest brand affinity for Michigan State Spartans football (25.21×), Gateway Pundit (12.9×), and Risk management (7.93×) over the country average.

04

Where do Zurich Insurance Group fans live in United States?

Zurich Insurance Group fans in United States are most concentrated in California (reach ~50K), Illinois (reach ~50K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Zurich Insurance Group fans also like?

Beyond Zurich Insurance Group itself, the audience over-indexes on Gateway Pundit (12.9×), Risk management (7.93×), Barbie (7.84×), and Dungeons & Dragons Online (51.89×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Zurich Insurance Group audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Zurich Insurance Group. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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