Rascasse Audience Intelligence

Dungeons & Dragons Online Audience in United States

A data profile of the people who buy, follow and care about Dungeons & Dragons Online in United States — modelled from more than twelve digital signal sources. Dungeons & Dragons Online has an estimated audience of 458,606 people in United States.

#319among Video game in United States#529among Video / Board Game in United States#857in Games

The average Dungeons & Dragons Online fan in United States is 34.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Zachary Levi, Magic: The Gathering, Checkers, with strongest over-indexing on Zachary Levi (63.19× the country average).

Demographically, the Dungeons & Dragons Online audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Individualism, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dungeons & Dragons Online fan in United States is more male, around 34.3 years old, with strong Individualism tendencies and a notable affinity for Zachary Levi.

Category: Games · Type: Video / Board Game · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dungeons & Dragons Online profile in United States.

Audience size
459K
in United States
Gender
21.7%♀
78.3% male
Age
34.3
average years
Country rank
#38531
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dungeons & Dragons Online fans

21.7% are female, 78.3% are male, average age 34.3.

Fig. 02

Gender split

21.7%
Female
78.3%
Male
Demographic split for Dungeons & Dragons Online audience in United States
MetricValue
Female21.7%
Male78.3%
Average age34.3
Estimated audience size458,606
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the Dungeons & Dragons Online audience in United States
Age bracketShare%
16-1929%
20-2926%
30-3919%
40-4916%
50+11%
Fig. 04

Worldwide distribution

36.2%

of the worldwide Dungeons & Dragons Online audience comes from United States.

Worldwide audience distribution share by country for Dungeons & Dragons Online
CountryShare
United States36.2%
United Kingdom7.7%
Brazil5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dungeons & Dragons Online audience in United States is strongest.

Fig. 05

Top regions by affinity

Dungeons & Dragons Online fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~5K1.31×
02Oregon~7K1.27×
03Oklahoma~6K1.27×
04Alaska~1K1.24×
05Kentucky~7K1.23×
06Washington~10K1.22×
07Kansas~4K1.21×
08Missouri~9K1.19×
09West Virginia~3K1.19×
10Idaho~3K1.18×
11Maine~2K1.14×
12Indiana~9K1.13×
13Montana~1K1.09×
14Utah~4K1.08×
15Iowa~4K1.05×
16North Dakota<1K1.05×
17New Hampshire~2K1.04×
18Vermont<1K1.04×
19Ohio~10K1.03×
20Michigan~10K1.03×
21Tennessee~10K1.03×
22Alabama~7K1.02×
23South Dakota~1K1.02×
24Colorado~7K0.98×
25Nebraska~2K0.97×
26Arizona~9K0.94×
27Wisconsin~6K0.94×
28Minnesota~6K0.94×
29Mississippi~4K0.94×
30New Mexico~2K0.94×
31Pennsylvania~10K0.93×
32North Carolina~10K0.93×
33Louisiana~6K0.93×
34Virginia~10K0.92×
35Nevada~4K0.92×
36Rhode Island~1K0.92×
37Massachusetts~8K0.88×
38South Carolina~6K0.88×
39Texas~30K0.87×
40Georgia~10K0.87×
41Hawaii~2K0.87×
42Delaware~1K0.87×
43Illinois~10K0.86×
44Connecticut~4K0.85×
45Maryland~7K0.84×
46Florida~30K0.82×
47New Jersey~9K0.77×
48California~40K0.75×
49Washington, District of Columbia~1K0.75×
50New York~20K0.71×
Fig. 06

Affinity by region

Affinity by region — Dungeons & Dragons Online, United States
0.71×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dungeons & Dragons Online audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dungeons & Dragons Online audience
#·InterestCategoryAffinity×
01Zachary LeviMovies & TV63.19×
02Zurich Insurance GroupBusiness & Career51.89×
03CanastaGames41.68×
04Magic: The GatheringGames31.79×
05CheckersFood & Beverages22.15×
06Ghostbusters (franchise)Movies & TV20.35×
07The Lord of the RingsMovies & TV16.03×
08Chris Evans (actor)Movies & TV14.55×
09Collectible card gameGames12.20×
10Strategy gamesGames11.63×
11PatreonInternet & Social Media10.95×
12World of WarcraftGames9.99×
13Assassin's CreedGames9.10×
14The Legend of ZeldaGames9.06×
15Board gamesGames7.28×
16GameStopGames6.90×
17Massively multiplayer online gamesGames6.25×
18PokémonGames4.76×
19SubwayFood & Beverages3.78×
20RedditInternet & Social Media3.37×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dungeons & Dragons Online audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dungeons & Dragons Online audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.69×
PatriotismCONSERVATISM2.27×
Early Adopter MentalityPOWER2.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dungeons & Dragons Online audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.52×
Design AffinityPREMIUM0.53×
Healthy LifestyleBALANCE0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dungeons & Dragons Online have in United States?

Dungeons & Dragons Online has an estimated audience of 458,606 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dungeons & Dragons Online fans?

21.7% of Dungeons & Dragons Online fans are female, 78.3% are male, with an average age of 34.3 years.

03

Which brands do Dungeons & Dragons Online fans like most?

Dungeons & Dragons Online fans show strongest brand affinity for Zachary Levi (63.19×), Magic: The Gathering (31.79×), and Checkers (22.15×) over the country average.

04

Where do Dungeons & Dragons Online fans live in United States?

Dungeons & Dragons Online fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Dungeons & Dragons Online fans also like?

Beyond Dungeons & Dragons Online itself, the audience over-indexes on Magic: The Gathering (31.79×), Checkers (22.15×), Strategy games (11.63×), and Collectible card game (12.2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in United States

See Dungeons & Dragons Online audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dungeons & Dragons Online. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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