Rascasse Audience Intelligence

Canasta Audience in United States

A data profile of the people who buy, follow and care about Canasta in United States — modelled from more than twelve digital signal sources. Canasta has an estimated audience of 415,789 people in United States.

#16among Card game in United States#585among Video / Board Game in United States#918in Games

The average Canasta fan in United States is 38.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Anne Burrell, Hong Kong Museum of Art, Mahjong, with strongest over-indexing on Anne Burrell (58.99× the country average).

Demographically, the Canasta audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Canasta fan in United States is balanced, around 38.5 years old, with strong Sustainability tendencies and a notable affinity for Anne Burrell.

Category: Games · Type: Video / Board Game · Subtype: Card game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Canasta profile in United States.

Audience size
416K
in United States
Gender
47.7%♀
52.3% male
Age
38.5
average years
Country rank
#40731
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Canasta fans

47.7% are female, 52.3% are male, average age 38.5.

Fig. 02

Gender split

47.7%
Female
52.3%
Male
Demographic split for Canasta audience in United States
MetricValue
Female47.7%
Male52.3%
Average age38.5
Estimated audience size415,789
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Canasta audience in United States
Age bracketShare%
16-1923%
20-2919%
30-3918%
40-4919%
50+21%
Fig. 04

Worldwide distribution

18.7%

of the worldwide Canasta audience comes from United States.

Worldwide audience distribution share by country for Canasta
CountryShare
Mexico29.7%
United States18.7%
Brazil8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Canasta audience in United States is strongest.

Fig. 05

Top regions by affinity

Canasta fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~20K2.04×
02North Dakota~2K1.76×
03Maine~2K1.35×
04Connecticut~5K1.29×
05North Carolina~10K1.19×
06Idaho~2K1.19×
07Wisconsin~7K1.17×
08New Jersey~10K1.11×
09Georgia~10K1.10×
10Minnesota~7K1.10×
11Delaware~1K1.10×
12Massachusetts~9K1.09×
13Nebraska~2K1.09×
14Rhode Island~1K1.08×
15Florida~30K1.07×
16Colorado~7K1.07×
17Washington, District of Columbia~1K1.07×
18New York~20K1.06×
19Indiana~8K1.05×
20Montana~1K1.02×
21Missouri~7K1.01×
22Oregon~5K1.01×
23Kentucky~5K1.00×
24Arizona~8K0.99×
25Nevada~4K0.99×
26Pennsylvania~10K0.98×
27Maryland~7K0.98×
28Iowa~3K0.98×
29Mississippi~3K0.97×
30Vermont<1K0.97×
31Utah~4K0.96×
32Illinois~10K0.95×
33South Carolina~6K0.95×
34Alabama~5K0.95×
35Kansas~3K0.94×
36Washington~8K0.93×
37Tennessee~8K0.93×
38New Hampshire~1K0.91×
39Oklahoma~4K0.90×
40California~40K0.88×
41New Mexico~2K0.88×
42Texas~30K0.87×
43West Virginia~2K0.87×
44Arkansas~3K0.86×
45Alaska<1K0.82×
46Ohio~10K0.80×
47South Dakota<1K0.78×
48Michigan~8K0.75×
49Hawaii~1K0.70×
50Louisiana~4K0.67×
Fig. 06

Affinity by region

Affinity by region — Canasta, United States
0.67×1.00×2.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Canasta audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Canasta audience
#·InterestCategoryAffinity×
01Hong Kong Museum of ArtArts & Culture376.50×
02AdvocaatFood & Beverages294.43×
03SEGi College Subang JayaBusiness & Career260.47×
04From Dusk till Dawn: The SeriesMovies & TV106.26×
05Mastermind (board game)Games86.70×
06DaikinHome & Garden74.83×
07Magic of Dungeons & DragonsTopic74.00×
08FujitsuTechnology & Electronics73.34×
09MahjongGames63.46×
10Anne BurrellFood & Beverages58.99×
11Outsider (Dungeons & Dragons)Games57.42×
12SlidersMovies & TV55.97×
13NYPD BlueMovies & TV47.50×
14Virtual machineTechnology & Electronics27.46×
15Google PhotosTechnology & Electronics20.00×
16Evan PetersMovies & TV20.00×
17clarksFashion & Accessoires20.00×
18USAJobsBusiness & Career19.73×
19Photo (French magazine)Fashion & Accessoires19.20×
20FlickrInternet & Social Media15.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Canasta audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Canasta audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.88×
Healthy LifestyleBALANCE1.68×
TravellingTHRILL1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Canasta audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.85×
ExtroversionTHRILL0.88×
Social Media UsageJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Canasta have in United States?

Canasta has an estimated audience of 415,789 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Canasta fans?

47.7% of Canasta fans are female, 52.3% are male, with an average age of 38.5 years.

03

Which brands do Canasta fans like most?

Canasta fans show strongest brand affinity for Anne Burrell (58.99×), Hong Kong Museum of Art (376.5×), and Mahjong (63.46×) over the country average.

04

Where do Canasta fans live in United States?

Canasta fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Canasta fans also like?

Beyond Canasta itself, the audience over-indexes on Hong Kong Museum of Art (376.5×), Mahjong (63.46×), Outsider (Dungeons & Dragons) (57.42×), and Google Photos (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Card game audiences in United States

See Canasta audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Canasta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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