Canasta Audience in United States

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Canasta has an estimated audience of 413,990 people in United States. 47.7% are female, 52.3% are male, average age 38.5. Top regions: California, Texas, Florida. Top brand affinities: Anne Burrell, Hong Kong Museum of Art, Mahjong, Outsider (Dungeons & Dragons), Google Photos.

The average Canasta fan in United States is 38.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Anne Burrell, Hong Kong Museum of Art, Mahjong, with strongest over-indexing on Anne Burrell (58.99× the country average). Demographically, the Canasta audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Quality Awareness, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Card game

Demographics of Canasta fans

Demographic split for Canasta audience in United States
MetricValue
Female47.7%
Male52.3%
Average age38.5
Estimated audience size413,990

Audience persona

The typical Canasta fan in United States is balanced, around 38.5 years old, with strong Quality Awareness tendencies and a notable affinity for Anne Burrell.

Top regions in United States

Top regions ranked by reach for Canasta in United States
RegionReachAffinity
California45,0480.99×
Texas33,4810.94×
Florida31,9171.14×
New York27,0941.17×
Virginia20,3222.02×
Pennsylvania14,9661.07×
Illinois13,9871.01×
North Carolina13,9391.12×
New Jersey12,1541.15×
Georgia11,8030.93×
Ohio11,1830.88×
Massachusetts8,9281.09×
Michigan8,6420.8×
Washington8,1280.98×
Arizona8,1170.96×
Indiana7,8211.03×
Tennessee7,4330.9×
Colorado7,4241.14×
Minnesota7,0401.19×
Wisconsin6,6401.07×
Maryland6,4760.91×
Missouri6,1970.93×
South Carolina5,8690.94×
Kentucky5,6811.09×
Oregon5,2441.11×
Connecticut4,9331.19×
Alabama4,2760.74×
Nevada4,0371.01×
Oklahoma3,9330.86×
Louisiana3,5520.67×
Iowa3,3640.99×
Kansas3,0870.95×
Utah3,0640.83×
Idaho2,9541.42×
Mississippi2,6900.79×
Arkansas2,6500.78×
Nebraska2,1111.02×
North Dakota1,9392.28×
New Mexico1,8000.87×
Rhode Island1,5311.16×
Washington, District of Columbia1,4991.2×
Montana1,3681.19×
West Virginia1,3520.7×
New Hampshire1,3220.81×
Maine1,3110.88×
Delaware9480.83×
Hawaii9310.52×
Vermont6620.91×
South Dakota6320.66×
Alaska4500.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Canasta audience
BrandAffinityCategory
Anne Burrell58.99×Food & Beverages
Hong Kong Museum of Art376.5×Arts & Culture
Mahjong63.46×Games
Outsider (Dungeons & Dragons)57.42×Games
Google Photos20×Technology & Electronics
Advocaat294.43×Food & Beverages
Mastermind (board game)86.7×Games
Magic of Dungeons & Dragons74×
Daikin74.83×Home & Garden
Sliders55.97×Movies & TV
Flickr15.84×Internet & Social Media
USAJobs19.73×Business & Career
SEGi College Subang Jaya260.47×Business & Career
From Dusk till Dawn: The Series106.26×Movies & TV
Photo (French magazine)19.2×Fashion & Accessoires
Fujitsu73.34×Technology & Electronics
NYPD Blue47.5×Movies & TV
Virtual machine27.46×Technology & Electronics
Evan Peters20×Movies & TV
Rochas71.94×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Canasta audience
TraitClusterScore
Quality AwarenessPREMIUM1.44
SpiritualityBALANCE1.3
Price SensitivityPREMIUM1.24
Healthy LifestyleBALANCE1.13
Need for SecurityCONSERVATISM1.03
Urban LifestyleOPEN0.99

Worldwide distribution

Worldwide audience distribution share by country for Canasta
CountryShare
Mexico29.7%
United States18.7%
Brazil8.2%

See Canasta audiences in other countries

More Card game audiences in United States

Frequently asked questions

How many fans does Canasta have in United States?

Canasta has an estimated audience of 413,990 people in United States, concentrated in California and Texas.

What is the gender split and age of Canasta fans?

47.7% of Canasta fans are female, 52.3% are male, with an average age of 38.5 years.

Which brands do Canasta fans like most?

Canasta fans show strongest brand affinity for Anne Burrell (58.99×), Hong Kong Museum of Art (376.5×), and Mahjong (63.46×) over the country average.

Where do Canasta fans live in United States?

Canasta fans in United States are most concentrated in California (reach 45,048), Texas (reach 33,481), and Florida (reach 31,917). These three regions account for the largest share of the active audience.

What other brands do Canasta fans also like?

Beyond Canasta itself, the audience over-indexes on Hong Kong Museum of Art (376.5×), Mahjong (63.46×), Outsider (Dungeons & Dragons) (57.42×), and Google Photos (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Canasta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.